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Gold Price News: Gold Leaps Ahead on Heightened Risk Aversion

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Gold Price News: Gold Leaps Ahead on Heightened Risk Aversion

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Gold continues to rally strongly, with recent gains taking the price to a three-month high of $1,979 per ounce. For now, the appetite for safe-haven assets is trumping stiff rate headwinds.

Market drivers for gold remain under significant tension. US economic data is still largely beating expectations, helping to sustain inflation and higher interest rates to combat it. US rates continue to climb with 10-year US Treasury yields now testing 5% – a level not seen since mid-2007. This is clearly a challenge for non-yielding assets, such as gold.

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However, the risk environment also remains elevated. Geopolitical risk has risen in the Middle East. However, the muted rise in crude oil prices thus far suggests that the market is still pricing in a low probability of Iran being drawn directly into the regional conflict. As such, the risks here still arguably lie to the upside. Equity markets are also uneasy, with the VIX (‘Fear’) Index of implied S&P 500 volatility at the highest levels since the US banking scare in March.

In the meantime, the much-awaited speech by Fed Chairman Powell has done little to move the dial. While the probability of a rate pause until the end of 2023 seems to have improved, the chances of one last rate hike in Q1 2024 have hardly moved. Until greater clarity, bonds will be handicapped in their ability to attract safe-haven flows from gold.

Time to Buy Gold and Silver

Tim Moseley

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The Entrepreneurial Odyssey: Navigating the Uncharted Waters of Business

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The Entrepreneurial Odyssey: Navigating the Uncharted Waters of Business

ecosystem for entrepreneurs

Entrepreneurship is often likened to a thrilling adventure, an odyssey filled with twists, turns, and uncharted waters. It's a journey that requires a unique blend of passion, grit, and innovation. In this blog, we embark on a storytelling voyage into the world of entrepreneurship, where dreams are born, challenges are met, and destinies are forged.

The Birth of an Idea

Our story begins in a cozy coffee shop, where Sarah, a young marketing professional, sips her latte while scribbling ideas on a napkin. Her mind teems with a vision – a vision of a product that could change people's lives. The napkin, now filled with doodles and notes, becomes the birth certificate of her entrepreneurial dream.

The Leap of Faith

The path to entrepreneurship is paved with uncertainty. Sarah's decision to leave her stable job was a leap of faith. She took the first step into uncharted waters, driven by her unwavering belief in her idea. It's a leap that many aspiring entrepreneurs make, knowing that there's no turning back.

The First Stumble

Like any great odyssey, Sarah encountered her first stumbling block. Building her product proved more challenging than anticipated. She faced technical issues, design dilemmas, and countless revisions. But she persevered, fueled by her determination to overcome these obstacles.

The Mentor's Wisdom

Every great explorer needs a mentor. Sarah was fortunate to find one – an experienced entrepreneur who offered guidance, advice, and encouragement. Through their mentorship, Sarah learned to navigate the treacherous waters of business, avoiding some pitfalls and embracing others as valuable lessons.

The First Glimmer of Success

After months of hard work, the day came when Sarah's product was ready to launch. The satisfaction of that moment was immeasurable. As the first customers' positive feedback rolled in, Sarah's vision became a reality. Her product was solving real problems for people.

The Pivot

In the world of entrepreneurship, change is inevitable. Sarah soon realized that her product needed adjustments to reach a wider audience. The decision to pivot was a challenging one, but it showcased her adaptability and commitment to growth.

The Entrepreneurial Community

Entrepreneurs don't journey alone. Sarah discovered a supportive entrepreneurial community where she found camaraderie, shared experiences, and collaborative opportunities. This network helped her overcome obstacles and find new pathways to success.

The Sleepless Nights

Every entrepreneur knows the restless nights spent worrying about finances, competition, and the future. Sarah's sleepless nights were marked by anxiety but also by resilience. These difficult moments fueled her determination.

The Triumph

After years of hard work, sacrifices, and learning experiences, Sarah's entrepreneurial odyssey bore fruit. Her business thrived, her product became a household name, and her vision had come full circle. Sarah's triumph was a testament to her unyielding commitment and her unwavering belief in her dream.

The Ongoing Journey

Even as Sarah achieved her initial goals, she realized that the entrepreneurial journey was far from over. It had evolved from a solo odyssey into a team expedition. Her role as a leader had grown, and she was now steering her ship towards new horizons and uncharted waters.

The Lessons Learned

Through this storytelling journey, we learn that entrepreneurship isn't just about making money; it's about creating something meaningful, about changing lives, and about personal growth. It's about resilience, adaptability, and a steadfast belief in your dreams.

In closing, entrepreneurship is a thrilling adventure, an odyssey that tests one's mettle and rewards perseverance. It's about embracing the unknown, learning from each challenge, and ultimately triumphing over adversity. Whether you're just starting your entrepreneurial journey or have already set sail, remember that every step, every stumble, and every pivot brings you closer to your destination. So, brace yourself for the odyssey of a lifetime, and remember that it's not the destination, but the journey itself, that defines the true essence of entrepreneurship.

Tim Moseley

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Gold a bit firmer as Fed Chair Powell on deck

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Gold a bit firmer as Fed Chair Powell on deck

Gold prices are slightly up and near the daily high, while silver is modestly down in midday U.S. trading Thursday. The markets are seeing some price consolidation following recent solid gains. Mild profit-taking from the shorter-term futures traders was featured in earlier trading. Still-keener risk aversion in the general marketplace as the Middle East crisis continues to play out will very likely keep a floor under the two safe-haven metals for at least the near term. December gold was last up $2.20 at $1,970.60 and December silver was down $0.079 at $23.01.

The U.S. marketplace highlight of the day Thursday is the midday speech by Federal Reserve Chairman Jerome Powell to the Economic Club of New York. Powell’s remarks will be closely scrutinized by the marketplace, to see if he wavers from his heretofore hawkish tone on U.S. monetary policy.

Rising bond yields and high tensions in the Middle East are squelching the equities market bulls late this week. Reports said Hamas is firing more missiles into Israel. This comes after an explosion at a Gaza hospital killed over 500 people earlier this week. U.S. and Israeli intelligence say the explosion was caused by Palestinian militants.

Asian and European stocks were mostly lower overnight. U.S. stock indexes are slightly down at midday. Downbeat quarterly earnings from EV maker Tesla has dampened Wall Street spirits Thursday.

  Time to increase allocation to gold – JPMorgan's Kolanovic

The key outside markets today see the U.S. dollar index lower. Nymex crude oil prices are slightly up and trading around $88.50 a barrel. The yield on the benchmark U.S. Treasury 10-year note yield is closing in on 5.0% and is presently fetching around 4.9%.

Technically, December gold futures prices hit a six-week high Wednesday. Recent price action suggests that a market bottom is in place. The bulls have the slight overall near-term technical advantage. A five-month-old price downtrend on the daily bar chart has been negated and prices are now trending higher. Bulls’ next upside price objective is to produce a close above solid resistance at $2,000.00. Bears' next near-term downside price objective is pushing futures prices below solid technical support at $1,875.00. First resistance is seen at this week’s high of $1,975.80 and then at the August high of $1,980.20. First support is seen at today’s low of $1,957.00 and then at $1,950.00. Wyckoff's Market Rating: 5.5.

December silver futures bulls have the slight overall near-term technical advantage. A three-month-old downtrend on the daily bar chart has been negated and prices are now trending up. Recent price action suggests a market bottom is in place. Silver bulls' next upside price objective is closing prices above solid technical resistance at $24.00. The next downside price objective for the bears is closing prices below solid support at $21.60. First resistance is seen at today’s high of $23.185 and then at this week’s high of $23.49. Next support is seen at today’s low of $22.785 and then at this week’s low of $22.535. Wyckoff's Market Rating: 5.5.

December N.Y. copper closed up 45 points at 359.15 cents today. Prices closed near mid-range today. The copper bears have the solid overall near-term technical advantage. Prices are in a choppy, 2.5-month-old downtrend on the daily bar chart. Copper bulls' next upside price objective is pushing and closing prices above solid technical resistance at 378.60 cents. The next downside price objective for the bears is closing prices below solid technical support at 340.00 cents. First resistance is seen at this week’s high of 363.05 cents and then at 367.45 cents. First support is seen at this week’s low of 353.15 cents and then at 350.00 cents. Wyckoff's Market Rating: 1.5.

By

Jim Wyckoff

For Kitco News

Time to Buy Gold and Silver

Tim Moseley

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The Rigged Financial System: How the Common Man is Being Left Behind

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The Rigged Financial System: How the ‘Common Man’ is Being Left Behind

The financial system, often seen as the bedrock of our global economies, paints a picture of fairness and impartiality. It's the engine that allocates resources and propels economic growth. Yet, the more we delve into the inner workings of this vast mechanism, the more it becomes apparent that it is not as equitable as it seems. The financial system is rigged as corporations, governments, and people in power have trillions of dollars of debt they can't possibly pay back, leading to inflation and regulation that negatively affects us all.

The huge gap in the standard of living paints a concerning picture, further supporting the fact that this system is rigged to benefit a privileged few while leaving the majority to bear the brunt. In this article, we will embark on a journey through the dilemma of systemic flaws and inequities deeply ingrained in the financial system. The goal is to shine a light on the mechanisms that perpetuate this rigging and unveil its far-reaching consequences on society.

The rigged financial system is like a well-kept secret that everyone knows about. As we explore this complex issue, we aim to provide a clearer understanding of how these mechanisms work without drowning you in jargon. It's a story that affects us all, and it's time we uncover the layers of complexity and injustice that have remained in the shadows. Let's dig deeper into how this rigged financial system is leaving the common person way, way behind.


Image source: Mohawk Nation News

The Rise of Inequality

Do you ever feel like you're having a hard time keeping up with the cost of living? Well, it's not just you; the financial system is rigged, but not in the way you might think. In short, corporations, governments, and the people in power have trillions, possibly quadrillions of dollars of debt that they can't possibly pay back. They can either default and lose everything or devalue this debt through inflation and keep it under control through regulation, and to our collective detriment, they've chosen the second option.

The financial system is rigged due to debt, inflation, and manipulation by corporations and governments. Still, individuals can navigate and improve their financial situation by understanding the system and making strategic investments. The disconnect between money and currency has led to inflation and devaluation, causing financial problems for the average person who is paid in a losing currency and trying to buy valuable things. At the same time, the government manipulates the cost of borrowing money.

Opportunity is supposed to be part and parcel of everyone’s dream, right? Well, unfortunately, reality says otherwise. Buckle up because we're about to take a roller-coaster ride through the awful numbers and depressing facts. You know those heartwarming stories you occasionally hear about a poor person who made it big? Yeah, those are like finding a unicorn in a sea of whales. They're that rare. The truth is that things are getting worse on the inequality front, and not just because of uncontrollable forces like technology and globalization.

No, the most disturbing part is that the ones making it worse are the ones who are supposed to be in charge. And the grand prize for rigging the system goes to the inherited plutocracy! The very people who have benefited from the rigged system are the same ones, making it even more rigged. For instance, in the United States, in the past 40 years, the income share of the top 0.1% has more than quadrupled, while the top 1% has enjoyed an almost doubled share. Meanwhile, the bottom 90% have seen their income share decline.

Wages at the bottom have remained stagnant for about 60 years (even with inflation taken into account). It's like time froze for the working class while the elite continued to live it up. And if you thought things couldn't get worse, think again. Those with a high school education or less have actually seen their incomes fall over the past few decades, especially the poor fellas. When inequality increases, hope decreases. People start losing faith in the system, and that's when things take a dark turn.


Image source: Wikipedia

Desperation leads to increased deaths from suicide, drug overdoses, and alcohol-related causes. Now you can see why we must discuss this rigged financial system. It's true; markets don't exist in a vacuum. Rules and regulations shape them. Surprise, surprise, those rules can be designed to favor one group over another.

Market manipulation is just one of the delightful practices in which the financial sector indulges. They get away with imposing outrageous interest rates on borrowers and creating securities set up to fail. And let's not forget their love for illegal activities like insider trading. They really know how to keep things spicy, don't they? But wait, there's more, rent extraction! This fancy term refers to the withdrawal of income from the national pie that is way more than these supposed "contributors" deserve. It's like a never-ending buffet for the elite. They get to feast on public resources like oil at ridiculously low prices while the rest of us struggle to make ends meet.

The Regulatory Capture

Regulatory capture is a troubling reality in the world of finance, and we can illustrate its impact through real-life examples. Imagine a scenario where a regulatory agency, let's call it the Financial Oversight Commission (FOC), is responsible for overseeing the banking industry. The FOC is supposed to ensure that banks operate fairly and within the bounds of the law, protecting the interests of the public.

However, powerful banking lobbyists and executives have increasingly influenced the FOC over time. These individuals have deep pockets, employ well-connected influencers, and even hire former FOC employees, creating a revolving door between the regulatory agency and the very industry it's meant to regulate.

This regulatory capture results in the FOC crafting policies and regulations that favor the banks rather than safeguarding the public's interests. Let's look at a real example to understand this better: The financial crisis of 2008.

During the lead-up to the crisis, some banks engaged in risky lending practices and bundled those risky loans into complex financial products. These practices were a ticking time bomb for the financial system. One would expect a diligent regulatory agency to spot these issues and intervene before disaster strikes. However, the FOC and other regulatory bodies failed to act decisively.

Why? Because they had been influenced and captured by the very financial institutions engaging in these risky behaviors. High-powered lobbyists and industry insiders shaped regulations in ways that allowed these practices to continue unchecked. The result was a devastating financial crisis that affected millions of people worldwide, leading to job losses, foreclosures, and a massive economic downturn.

In the aftermath of the 2008 crisis, there were calls for reform and increased transparency in financial regulation. However, breaking free from the clutches of regulatory capture remains an ongoing challenge. Both policymakers and the public must be aware of these issues and work toward restoring trust and accountability in the financial regulatory system. The influence of unofficial financial regulations like ESG is increasing, surpassing official regulations, and it's coming from unaccountable international organizations. These crazy regulations make things more difficult for the ordinary person than they already are. 


Image Source: American Icons Temple

Rewriting the Economic Game

Rewriting the economic game, where the rules constantly change, the common man is left scratching his head, wondering when it will ever be his turn to win. Well, my friends, I hate to break it to you, but the game has been rigged for quite some time now. And in the land of the free and the home of the brave, it's the rich who are winning big time with the market power of corporations.

These powerhouses have always had a leg up on the little guy and girl. While other developed countries have some regulations to level the playing field, American corporations have been given free rein to run wild. Just think about it. These mega-corporations have more influence over lives than we even realize. They control the products we buy, the services we use, and the jobs we desperately cling to. And with their untamed market power, they can squeeze every last drop of profit out of us while we're left wondering how the hell we got here.

Remember the good old days when a hard day's work meant a decent paycheck and a secure future? Yeah, those days are long gone. The shift to a service-sector economy has left workers high and dry while the fat cats continue to line their pockets. You see, with the rigged rules of the game, workers have lost their bargaining power. Wages have stagnated, benefits have vanished, and job security is a thing of the past. And while we're busy trying to make ends meet, the rich keep getting richer, laughing all the way to the bank.

Here's the real kicker: This is happening because the political system is rigged. Gerrymandering, voter suppression, and the influence of money have turned democracy into a puppet show, with the rich pulling all the strings. No matter how hard we fight for change, the system is designed to keep us down. The roar of corporate dollars has drowned out the voices of the common man. And while we're left to pick up the pieces, the elite few continue to thrive, building golden towers with people’s blood, sweat, and tears.

The rewriting of the economic game has left us fighting an uphill battle with no end in sight. But fear not, for together with the rise of entrepreneurs, we can reclaim what is rightfully ours. We can demand a fair and just society where the ordinary person is no longer left behind. But until that day comes, we must continue to shine a light on the corruption and inequality that plague the world's nations. 

We must use our voices, votes, and collective power to dismantle the rigged system and build a future where everyone has a fair chance at success. The economic game may be rigged, but if history has taught us anything, it's that the common person can rise and change the rules. So, let's roll up our sleeves and get to work because a brighter future is within our reach. And together, we can make it a reality.

Considering all this, wealth is concentrated in the hands of a few, leaving the rest struggling to make ends meet. Wages at the bottom are stagnant, job losses are rising, and despair is becoming all too common. But it's not just the forces of nature that have led us to this dire situation. No, it's the laws and regulations put in place by those who hold power. The system is rigged in favor of the wealthy, with market manipulation, financial sector exploitation, and rent extraction all contributing to the growing divide.

Special favors and favorable regulations further exacerbate inequality and make it harder for the common man to get ahead. And let's not forget about the rewriting of the economic game. The market power of corporations has grown exponentially while the power of workers has dwindled. This is not an accident but a result of a rigged political system where gerrymandering, voter suppression, and the influence of money reign supreme. It's a vicious cycle where economic inequality leads to political inequality, and ‘we, the people,’ are left to suffer the consequences. It's time to fight for a fair and equitable society where everyone has a chance to thrive, not just the privileged few. Together, we can dismantle the rigged system and build a brighter future for all.

 

About: Prince Ibenne. (Nigeria) Prince is passionate about helping people understand the crypto-verse through his easily digestible articles. He is an enthusiastic supporter of blockchain technology and cryptocurrency. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

Tim Moseley

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Sharp gains for gold on better safe-haven bidding

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Sharp gains for gold on better safe-haven bidding

Gold prices are solidly higher and hit a six-week high in midday U.S. trading Wednesday. Silver prices are slightly up and scored a three-week high. Keener risk aversion in the marketplace as the Middle East violence is flaring up has traders and investors seeking out safe-haven assets like gold and silver. December gold was last up $26.70 at $1,962.40 and December silver was up $0.016 at $23.04.

Risk aversion has up-ticked at mid-week after a bombing at a hospital in Gaza has reportedly killed over 500 people. Hamas blamed an Israel air strike, while Israel blamed an errant Hamas missile. Reports said U.S. military intelligence says the explosion was caused by a Palestinian military group. Reads a Barrons headline today: “Rate fears, bond yields, war; market concern grows.”

U.S. stock indexes are lower at midday.

In overnight news, China got some mixed economic data today. China's third-quarter GDP came in at up 4.9%, year-on-year, helped by resilient consumer spending. However, China's third-quarter GDP came in below the second quarter's reading of up 6.3%, year-on-year. That puts the world's second-largest economy on course to hit an annual GDP target of around 5% for 2023, Bloomberg reported. GDP got a boost from strong retail sales in September that posted the biggest increase since May. On the downside, China property investment contraction accelerated during September. Home sales continued to decline and construction of new homes dropped almost 24% in the first nine months of the year. Funding for property development dropped 13.5%, year-on-year.

Off the record: silver looks better than gold in 2024 according to LBMA survey

The key outside markets today see the U.S. dollar index higher. Nymex crude oil prices are higher and trading around $88.00 a barrel. The yield on the benchmark U.S. Treasury 10-year note yield is presently fetching around 4.85%.

Technically, December gold futures prices hit a six-week high today. Recent price action suggests that a market bottom is in place. The bulls have gained the slight overall near-term technical advantage. A five-month-old price downtrend on the daily bar chart has been negated and prices are now trending higher. Bulls' next upside price objective is to produce a close above solid resistance at $2,000.00. Bears' next near-term downside price objective is pushing futures prices below solid technical support at $1,875.00. First resistance is seen at today's high of $1,975.80 and then at the August high of $1,980.20. First support is seen at $1,950.00 and then at today's low of $1,935.90. Wyckoff's Market Rating: 5.5.

December silver futures prices hit a three-week high early on today. The silver bulls have the slight overall near-term technical advantage. A three-month-old downtrend is in place on the daily bar chart has been negated and prices are now trending up. Recent price action suggests a market bottom is in place. Silver bulls' next upside price objective is closing prices above solid technical resistance at $24.00. The next downside price objective for the bears is closing prices below solid support at $21.60. First resistance is seen at today's high of $23.49 and then at $23.80. Next support is seen at today's low of $22.84 and then at this week's low of $22.535. Wyckoff's Market Rating: 5.5.

December N.Y. copper closed up 25 points at 358.10 cents today. Prices closed nearer the session low today. The copper bears have the solid overall near-term technical advantage. Prices are in a choppy, 2.5-month-old downtrend on the daily bar chart. Copper bulls' next upside price objective is pushing and closing prices above solid technical resistance at 378.60 cents. The next downside price objective for the bears is closing prices below solid technical support at 340.00 cents. First resistance is seen at today's high of 363.05 cents and then at 367.45 cents. First support is seen at this week's low of 353.15 cents and then at 350.00 cents. Wyckoff's Market Rating: 1.5.

By

Jim Wyckoff

For Kitco News

Time to Buy Gold and Silver

Tim Moseley

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Gold silver firmer despite hotter US CPI and rising bond yields

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Gold, silver firmer despite hotter U.S. CPI and rising bond yields

Gold and silver prices are a bit higher in midday U.S. trading Tuesday. The precious metals bulls are holding their own despite a stronger-than-expected U.S. retail sales report and rising U.S. Treasury yields this week. December gold was last up $1.80 at $1,936.10 and December silver was up $0.23 at $22.995.

The gold market lost some of its overnight gains in early U.S. trading when the U.S. retail sales report for September showed a much-stronger-than-expected gain of 0.7% on the month, versus market expectations for a 0.3% rise. The report boosted U.S. Treasury yields and falls into the camp of the U.S. monetary policy hawks, who want to see more interest rate increases in the coming months.

Asian and European stocks were mostly higher overnight. U.S. stock indexes are lightly lower at midday. While the Israeli-Hamas war remains near the front burner of the marketplace, there have been no major, markets-moving developments over the past week. Traders and investors are starting to focus more on other, more normal economic and business factors that are impacting the marketplace, such as economic reports, earnings reports and central bank rhetoric. But make no mistake, the Middle East conflict will not just fade away and there are likely to be markets-moving surprises develop in the coming days and weeks.

  Rising tail risks in the market warrant holding more than 6% of your portfolio in gold – BIS' Zöllner

The key outside markets today see the U.S. dollar index slightly down. Nymex crude oil prices are near steady and trading around $86.75 a barrel. The yield on the benchmark U.S. Treasury 10-year note yield is presently fetching 4.819%.

Technically, December gold futures see recent price action suggesting a market bottom is in place. However, the bears still have the overall near-term technical advantage. A five-month-old price downtrend is in place on the daily bar chart, but just barely. Bulls' next upside price objective is to produce a close above solid resistance at $2,000.00. Bears' next near-term downside price objective is pushing futures prices below solid technical support at the October low of $1,823.50. First resistance is seen at last week's high of $1,946.20 and then at $1,950.00. First support is seen at this week's low of $1,921.20 and then at $1,913.60. Wyckoff's Market Rating: 3.5.

December silver futures prices hit a three-week high today and scored a bullish “outside day” up. The silver bears have the slight overall near-term technical advantage. A three-month-old downtrend is in place on the daily bar chart, but just barely. Recent price action suggests a market bottom is in place. Silver bulls' next upside price objective is closing prices above solid technical resistance at $24.00. The next downside price objective for the bears is closing prices below solid support at $21.60. First resistance is seen at today's high of $23.18 and then at $23.50. Next support is seen at today's low of $22.535 and then at $22.25. Wyckoff's Market Rating: 4.0.

December N.Y. copper closed down 70 points at 357.50 cents today. Prices closed nearer the session high and hit a nearly 12-month low early on today. The copper bears have the solid overall near-term technical advantage. Prices are in a choppy, 2.5-month-old downtrend on the daily bar chart. Copper bulls' next upside price objective is pushing and closing prices above solid technical resistance at 378.60 cents. The next downside price objective for the bears is closing prices below solid technical support at 340.00 cents. First resistance is seen at this week's high of 360.55 cents and then at 365.00 cents. First support is seen at today's low of 353.15 cents and then at 350.00 cents. Wyckoff's Market Rating: 1.5.

By

Jim Wyckoff

For Kitco News

Time to Buy Gold and Silver

Tim Moseley

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Marketing Survival 101: Navigating 2024’s Shifting Trends and Tools

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Marketing Survival 101: Navigating 2024's Shifting Trends and Tools

Marketing is an ever-changing industry that requires businesses to stay ahead of the curve to remain competitive. As we approach 2024, there are several trends and tools that marketers should be aware of to survive in the industry. With the evolution of marketing, staying up-to-date with the latest marketing trends and tools is essential for businesses to maintain a competitive edge.

Understanding the 2024 marketing trends is crucial for businesses to build effective marketing strategies. Digital marketing tools are expected to become more complex and sophisticated, making it essential for businesses to adapt to these changes. The role of AI in marketing is also expected to grow, with businesses leveraging AI to improve customer experience and drive sales. Building trust and authenticity with customers will also be essential for businesses to succeed in 2024 and beyond.

Key Takeaways

  • Staying up-to-date with the latest marketing trends and tools is crucial for businesses to maintain a competitive edge.
  • Digital marketing tools are expected to become more complex and sophisticated in 2024.
  • Building trust and authenticity with customers will be essential for businesses to succeed in 2024 and beyond.

The Evolution of Marketing

 

Marketing has come a long way since its inception, and it continues to evolve rapidly. With the advent of digital technology, marketing has shifted from physical to digital. This shift has brought about a significant change in the way businesses interact with their customers. The incorporation of AI and machine learning has further revolutionized marketing, making it more efficient and effective. The emergence of the metaverse has added a new dimension to marketing, creating new opportunities for businesses to engage with their customers.

The Shift from Physical to Digital

The shift from physical to digital has been one of the most significant changes in marketing. With the rise of the internet and social media, businesses can now reach a global audience with ease. Digital marketing has become an essential part of any marketing strategy, and businesses that fail to adapt to this shift risk falling behind.

Digital marketing encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, and content marketing. Businesses must have a strong online presence to succeed in today's digital age.

Incorporation of AI and Machine Learning

The incorporation of AI and machine learning has revolutionized marketing, making it more efficient and effective. AI-powered tools can analyze vast amounts of data, providing businesses with valuable insights into their customers' behavior and preferences. This information can be used to create personalized marketing campaigns that resonate with customers.

Machine learning algorithms can also be used to optimize marketing campaigns in real-time. For example, if an ad campaign is not performing well, the algorithm can automatically adjust the targeting parameters to improve its performance.

Emergence of the Metaverse

The emergence of the metaverse has added a new dimension to marketing. The metaverse is a virtual world that is created by the convergence of physical and digital realities. It allows businesses to create immersive experiences for their customers, enabling them to interact with products and services in a virtual environment.

Virtual reality (VR) and augmented reality (AR) technologies are key components of the metaverse. These technologies can be used to create virtual showrooms, product demos, and other interactive experiences that engage customers in new and exciting ways.

In conclusion, marketing continues to evolve rapidly, driven by digital transformation, AI and machine learning, and the emergence of the metaverse. Businesses must adapt to these changes to remain competitive in today's marketplace. By embracing these new technologies and trends, businesses can create more effective marketing campaigns that resonate with their customers.

Understanding the 2024 Marketing Trends

 

As the world becomes more digitally-focused, marketing trends are shifting to keep up with the changing times. In 2024, businesses will need to stay ahead of the curve to remain competitive. Here are some of the top marketing trends to watch out for in 2024.

Predictive Analytics and Data-driven Decisions

Predictive analytics is a tool that uses data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. In 2024, businesses will increasingly rely on predictive analytics to make data-driven decisions. By analyzing data from various sources, businesses can predict customer behavior and preferences, identify trends, and make informed decisions about marketing strategies.

Personalization and Customization

Personalization and customization will continue to be important in 2024. Customers expect personalized experiences, and businesses that fail to deliver will be left behind. In 2024, businesses will use data to personalize marketing messages, product recommendations, and customer experiences. Personalization will go beyond just using a customer's name in an email. Instead, businesses will use data to personalize every aspect of the customer experience, from product recommendations to customer support.

Conversational Marketing and Chatbots

Conversational marketing is a two-way dialogue between a brand and a customer that takes place in real-time. In 2024, businesses will increasingly use chatbots and other conversational marketing tools to engage with customers. Chatbots can help businesses provide personalized customer support, answer frequently asked questions, and even make product recommendations. As chatbots become more sophisticated, they will be able to handle more complex interactions, such as booking appointments or placing orders.

In conclusion, businesses that stay on top of these marketing trends in 2024 will be better equipped to succeed in the digital age. By using predictive analytics, personalization, and conversational marketing, businesses can create more engaging and effective marketing strategies that resonate with their target audience.

Digital Marketing Tools for 2024

 

Digital marketing is constantly evolving, and 2024 is no exception. As businesses strive to stay ahead of the competition, they need to keep up with the latest trends and tools. Here are some digital marketing tools that will be essential in 2024.

SEO and Long-tail Keywords

Search engine optimization (SEO) is still one of the most important digital marketing tools. In 2024, businesses will need to focus on long-tail keywords to improve their SEO. Long-tail keywords are longer and more specific phrases that people use to search for something. They are more targeted and have less competition than short-tail keywords. Businesses that use long-tail keywords will have a better chance of ranking higher in search engine results pages (SERPs).

Programmatic Advertising

Programmatic advertising is an automated way of buying and selling digital advertising. In 2024, programmatic advertising will become even more important as businesses look for more efficient ways to reach their target audience. With programmatic advertising, businesses can target specific demographics, interests, and behaviors. This means they can deliver more relevant ads to the right people at the right time.

Social Media Platforms

Social media platforms will continue to be an essential digital marketing tool in 2024. Facebook, Twitter, LinkedIn, YouTube, and TikTok are just a few of the platforms that businesses can use to reach their target audience. In 2024, businesses will need to focus on creating more engaging and interactive content to stand out on social media. This could include live videos, stories, and user-generated content.

In conclusion, digital marketing tools are constantly evolving, and businesses need to keep up with the latest trends to stay ahead of the competition. In 2024, businesses will need to focus on SEO and long-tail keywords, programmatic advertising, and social media platforms to reach their target audience. By using these tools effectively, businesses can improve their digital marketing strategy and achieve their goals.

The Role of AI in Marketing

 

Artificial Intelligence (AI) has been making waves in the marketing industry in recent years. As technology continues to evolve, AI is becoming an increasingly important tool for marketers looking to stay ahead of the curve. In this section, we will explore the various ways in which AI is being used in marketing, including customer engagement, marketing operations, and generative AI in content creation.

AI in Customer Engagement

One of the most significant benefits of AI in marketing is its ability to enhance customer engagement. Chatbots, for example, are becoming increasingly popular as a way to provide customers with instant support and assistance. By using Natural Language Processing (NLP), chatbots can understand and respond to customer queries in real-time, providing a seamless customer experience.

Another way in which AI is being used in customer engagement is through personalized recommendations. By using machine learning algorithms, marketers can analyze customer data to identify patterns and preferences, allowing them to provide personalized recommendations and offers to individual customers.

AI in Marketing Operations

AI is also being used to streamline marketing operations, making it easier for marketers to manage campaigns and track performance. For example, AI-powered tools can analyze data from multiple sources, including social media, email, and website analytics, to provide insights into customer behavior and campaign performance. This allows marketers to make data-driven decisions and optimize their campaigns for maximum impact.

Generative AI in Content Creation

Finally, generative AI is being used in content creation to automate the process of creating high-quality content. For example, ChatGPT is an AI-powered tool that can generate human-like text based on a given prompt. This can be used to create blog posts, social media content, and other types of marketing materials, saving marketers time and resources.

Overall, AI is becoming an increasingly important tool for marketers looking to stay ahead of the curve. By leveraging the power of AI in customer engagement, marketing operations, and content creation, marketers can improve their campaigns' performance and provide a better customer experience.

Building Trust and Authenticity

 

In 2024, building trust and authenticity will continue to be important in marketing strategies. Consumers are becoming increasingly wary of companies that do not prioritize transparency and authenticity. Companies that prioritize these values will be more successful in building long-term relationships with their customers.

Transparency in Data Use

One of the ways companies can build trust with their customers is by being transparent about how they use customer data. Customers want to know what data is being collected, how it is being used, and who has access to it. Companies that are transparent about their data use are more likely to build trust with their customers.

To achieve transparency in data use, companies should consider creating a privacy policy that clearly outlines their data collection and usage practices. They should also ensure that customers have control over their data by providing options to opt-out of data collection and allowing customers to access, modify, or delete their data.

Real-time and Engaging Content

In 2024, real-time and engaging content will be crucial in building authenticity with customers. Customers want to feel connected to the brands they support, and real-time content can help companies build that connection.

Real-time content can include live streams, social media updates, and interactive content. By providing real-time content, companies can show customers that they are listening and responding to their needs.

Engaging content is also important in building authenticity. Companies that provide content that is informative, entertaining, or useful to their customers are more likely to build trust and loyalty. Engaging content can include blog posts, videos, infographics, and more.

Overall, building trust and authenticity will continue to be important in marketing strategies in 2024. Companies that prioritize transparency, real-time content, and engaging content will be more successful in building long-term relationships with their customers.

Marketing Strategies for Business Resilience

 

In today's constantly changing business environment, companies must have marketing strategies that can withstand economic downturns, emerging trends, and shifting consumer behaviors. Here are some effective marketing strategies that businesses can adopt to build resilience:

Targeting and Lead Generation

One of the most effective ways to build resilience is by targeting the right audience and generating high-quality leads. Companies can achieve this by understanding their customers' needs and preferences, segmenting their audience, and creating personalized marketing messages that resonate with their target audience. This approach not only helps companies attract and retain customers but also helps them optimize their marketing spend and improve their ROI.

Investment in Digital Transformation

Investing in digital transformation is another key strategy for building business resilience. Companies that embrace digital technologies can improve their operational efficiency, enhance their customer experience, and gain a competitive advantage. This includes investing in tools such as customer relationship management (CRM) software, marketing automation platforms, and data analytics tools. By leveraging these tools, companies can gain valuable insights about their customers, optimize their marketing campaigns, and improve their overall business performance.

Adapting to Emerging Trends

Adapting to emerging trends is also crucial for building business resilience. Companies that keep up with the latest trends and technologies can better anticipate changes in the market and adjust their marketing strategies accordingly. This includes staying up-to-date with emerging technologies such as artificial intelligence (AI), voice search, and augmented reality (AR). By embracing these trends, companies can create innovative marketing campaigns that capture the attention of their target audience and drive business growth.

In summary, building business resilience requires a combination of effective marketing strategies, investment in digital transformation, and adaptation to emerging trends. By adopting these strategies, companies can build a strong foundation for growth, even in the face of economic uncertainty and shifting consumer behaviors.

Conclusion

 

In conclusion, businesses must adapt to the shifting marketing trends and tools to ensure success in 2024. Marketing strategies must be tailored to meet the needs of the target audience and align with the latest business trends. Digital marketing strategy is crucial in today's world, and companies must embrace new technologies and platforms to stay ahead of the competition.

To survive in 2024, companies must focus on providing value to their customers through personalized experiences and relevant content. They must also keep up with the latest trends in video content, social media marketing, and cookie-less tracking.

In summary, the key to success lies in being flexible and agile in adapting to the changing marketing landscape. With the right marketing strategies and tools, businesses can thrive in 2024 and beyond.

Frequently Asked Questions

What are the predicted macro trends for marketing in 2024?

According to industry experts, the macro trends that are expected to shape the marketing landscape in 2024 include the rise of artificial intelligence (AI), the increasing importance of personalization, the growing influence of social media, and the emergence of new technologies such as augmented reality (AR) and virtual reality (VR).

What are the global marketing trends for 2024?

Global marketing trends for 2024 include a focus on sustainability and environmental responsibility, the importance of mobile-first strategies, and the growing role of voice search and smart speakers. Additionally, marketers are expected to continue to prioritize social media and influencer marketing as key channels for reaching consumers.

What are the top business trends that will impact marketing in 2024?

In 2024, businesses are expected to prioritize customer experience and brand purpose, with an emphasis on building trust and establishing long-term relationships with customers. Additionally, businesses are expected to embrace new technologies and data-driven approaches to marketing, with a focus on delivering personalized experiences across all channels.

What are the predicted design trends for marketing in 2024?

Design trends for marketing in 2024 are expected to include a continued focus on minimalism and simplicity, with an emphasis on bold typography and bright colors. Additionally, designers are expected to incorporate more animation and interactive elements into their designs, as well as embrace new technologies such as AR and VR to create immersive experiences.

What are the top digital marketing trends for 2024?

Digital marketing trends for 2024 include the continued growth of social media and influencer marketing, the increasing importance of voice search and smart speakers, and the emergence of new technologies such as blockchain and AI. Additionally, marketers are expected to prioritize mobile-first strategies and personalized experiences across all channels.

What are the predicted LinkedIn trends for marketing in 2024?

LinkedIn trends for marketing in 2024 include a focus on building thought leadership and establishing credibility through content marketing and thought-provoking discussions. Additionally, marketers are expected to embrace new LinkedIn features such as LinkedIn Live and LinkedIn Stories to create more engaging and interactive content for their audiences.

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Tim Moseley

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Gold is a better diversifier when bonds are this correlated to stocks – TheStreet’s Dierking

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Gold is a better diversifier when bonds are this correlated to stocks – TheStreet's Dierking

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Bonds are no longer a very good diversifier as they have become too correlated with equities, making gold and other commodities a superior choice, according to David Dierking, Editor of ETF Focus at TheStreet.

Dierking noted that investors who stuck with the classic 60/40 portfolio over the past couple of years have suffered, as “only a 100/0 portfolio really had a chance at generating positive returns.” And while 5% yields on Treasury bills have looked very attractive recently, long-term Treasury bonds are down 45% from their 2020 peak.

“As the Fed has executed the most aggressive rate hiking cycle in history, it’s lifted bond market volatility to historically high levels,” he said.

Dierking points out that the last time the bond market was this volatile was during the financial crisis, and this volatility has remained elevated for a year and a half. “I probably don’t need to tell you that when market volatility is at 15-year highs and has been that way for the past six quarters, nothing good usually comes of it,” he said.

With inflation still a problem, bond market volatility will likely remain high along with yields, so going heavily into Treasuries and cash isn’t the best move, he said, and investors should consider rotating part of their portfolio into gold and other commodities instead.

“Treasuries have a long history of acting as a great diversifier to stocks (the past two years notwithstanding),” Dierking wrote. “Their low correlation to other riskier asset classes helps to reduce overall portfolio risk and smooth out some of the volatility that occurs on a regular basis in the financial markets.”

But he said gold and commodities do the same thing, perhaps even better. “Gold has virtually no correlation at all to stocks, making it perhaps the ultimate diversifier,” he said. “Commodities also have a low correlation to stocks, but their price movements are often based more heavily on where we are in the market cycle.”

Dierking shows the relative performance of stocks, bonds, gold and commodities over the past 15 years.

“The historical absolute returns of each asset class aren’t what’s important here since the future is likely to look very different,” he said. “What’s much less likely to change are risk levels and inter-asset correlations. Equity correlation to both bonds and gold, historically, have been very low and the correlation to commodities, while higher, is still at the level where there is significant diversification benefits.”

Dierking wrote that the problem is that stocks and bonds are much more correlated today than in the past, perhaps as high as 0.80. “Plus, when that high correlation is associated with downside risk, it makes the portfolio construction decision that much more complicated,” he said. “While the stock/bond correlation is likely to return to the long-term average eventually, but the short-term solution may be to substitute the temporarily high correlation of bonds for the low correlation of gold and commodities.”

 

To test this, Dierking created three simulated portfolios: Portfolio #1 holds 100% U.S. Stock Market, Portfolio #2 is 80% U.S. Stock Market and 20% U.S. Bond Market, and Portfolio #3 contains 60% U.S. Stock Market, 20% U.S. Bond Market, 10% Gold, and 10% Commodities.

“You may ask why I would take the 20% away from stocks in Portfolio #3 instead of bonds,” he said. “The answer is that I believe we will soon enter a period where safe haven assets begin behaving like safe haven assets again. That likely comes with the onset of a potential recession in the next couple of quarters. If that happens, the higher return potential will be with bonds, not stocks.”

Dierking then back tests the three portfolios over the past 16 years.

“The all-stock portfolio produced better returns on an absolute basis than did the more diversified portfolios, but it also came with much more risk,” he noted. “The 60/20/10/10 portfolio lagged the 100/0 portfolio by about 2% annually, but it was also about 30% less volatile. Its maximum drawdown over the measurement period was also only about 2/3 of the all-stock portfolio.”

Dierking said that the most interesting finding was the comparative risk-adjusted returns. “The Sharpe and Sortino ratios for the 100/0 and 60/20/10/10 portfolios are virtually identical, which means that they’ve delivered the same amount of return for each unit of risk,” he said. “The more diversified portfolio just dials things back by about 30%.”

He added that this remains true when annual returns are analyzed. “There’s a very consistent pattern (with just a few outliers) where the gain/loss on the 60/20/10/10 portfolio is less than that of the other two,” he said.

Dierking wrote that while investors are always looking for ways to maximize returns, most don’t realize that they can get those returns while minimizing downside risk. “Losing less is just as valuable as gaining more,” he said. “If we are indeed trending towards a recessionary environment, the lower risk factor of the 60/20/10/10 portfolio could be incredibly valuable.”

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Ernest Hoffman

For Kitco News

Time to Buy Gold and Silver

Tim Moseley

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What Are the Top Marketing and Automation Trends for Online Businesses?

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What Are the Top Marketing and Automation Trends for Online Businesses?

Marketing and automation trends are constantly evolving, and businesses that fail to keep up with these changes risk being left behind. With the rise of e-commerce and online businesses, it’s more important than ever to stay up-to-date with the latest trends in marketing automation. In this article, we’ll explore some of the key trends that online businesses should be aware of in 2023.

One of the biggest trends in marketing automation this year is the impact of AI on marketing strategies. AI-powered tools and platforms are becoming increasingly sophisticated, allowing businesses to automate a wide range of tasks and processes. This includes everything from lead generation and customer segmentation to personalized content creation and predictive analytics. As AI continues to evolve, it’s likely that we’ll see even more advanced marketing automation solutions emerge in the coming years.

Another important trend in marketing automation is the growing focus on personalization. With consumers becoming increasingly discerning and demanding, businesses need to find ways to tailor their marketing messages to individual customers. This means using data and analytics to gain insights into customer behavior and preferences, and then using that information to deliver highly targeted and personalized marketing messages.

Key Takeaways

  • AI is having a major impact on marketing automation, with businesses using advanced tools and platforms to automate a wide range of tasks and processes.
  • Personalization is becoming increasingly important in marketing automation, with businesses using data and analytics to deliver highly targeted and personalized marketing messages.
  • Omnichannel and social media marketing, improving customer experience, and ROI and benefits of marketing automation are other important trends that businesses should be aware of in 2023.

Marketing Automation Trends in 2023

Marketing automation is an essential tool for online businesses to save time and resources. As the world becomes increasingly digital, companies are investing more in marketing automation to stay ahead of the curve. Here are some of the top marketing automation trends for 2023:

  • Increased Investment in Marketing Automation: The number of marketers investing in marketing automation is expected to increase in 2023. This is due to the growing realization of the value and potential of marketing automation.

  • Omnichannel Marketing: In 2023, businesses will continue to focus on creating a seamless customer experience across all channels. This means that marketing automation tools will need to be able to integrate with a variety of channels, including social media, email, and mobile.

  • Personalized Content: Personalization is becoming increasingly important in marketing automation. In 2023, businesses will need to focus on creating personalized content for their customers to increase engagement and conversions.

  • Chatbots and Conversational Marketing: Chatbots and conversational marketing are becoming more popular in marketing automation. In 2023, businesses will need to focus on creating conversational experiences that are personalized and engaging for their customers.

  • Mobile-First Approach: In 2023, businesses will need to focus on creating a mobile-first approach to marketing automation. This means that marketing automation tools will need to be optimized for mobile devices to provide a seamless experience for customers.

  • User-Quality Data: In 2023, businesses will need to focus on collecting and analyzing user-quality data to improve their marketing automation strategies. This includes data on customer behavior, preferences, and demographics.

  • Lead Capture: Lead capture is an essential component of marketing automation. In 2023, businesses will need to focus on optimizing their lead capture strategies to increase conversions and revenue.

  • Marketing Automation Funnel: In 2023, businesses will need to focus on optimizing their marketing automation funnel to increase efficiency and effectiveness. This includes creating a clear and streamlined process for lead capture, nurturing, and conversion.

  • Social Media Marketing on Autopilot: Social media marketing is an important component of marketing automation. In 2023, businesses will need to focus on automating their social media marketing to save time and resources.

These are some of the top marketing automation trends for 2023. By staying ahead of the curve and implementing these trends, businesses can increase their ROI and stay competitive in the digital marketplace.

Impact of AI on Marketing Automation

Artificial Intelligence (AI) has revolutionized the marketing automation industry by providing businesses with powerful tools to streamline their marketing processes, optimize customer experiences, and increase revenue. AI-powered marketing automation has the ability to analyze large amounts of data, identify patterns, and make predictions, which can help businesses make informed decisions and improve their marketing strategies.

Role of Machine Learning

Machine learning is a subset of AI that focuses on the development of algorithms that can learn from data and make predictions. In marketing automation, machine learning algorithms can analyze customer data and behavior to create personalized experiences and targeted marketing campaigns. For example, machine learning algorithms can be used to analyze customer purchase history and browsing behavior to recommend products or services that are relevant to their interests.

Machine learning can also help businesses optimize their marketing campaigns by predicting which channels and messages are most effective for different customer segments. By analyzing customer engagement data, machine learning algorithms can identify which channels and messages are most likely to lead to conversions and adjust marketing strategies accordingly.

Chatbots and Conversational Marketing

Chatbots are another AI-powered tool that can be used for marketing automation. Chatbots are computer programs that can simulate human conversation and can be used to interact with customers in real-time. Chatbots can be used to answer customer inquiries, provide product recommendations, and even complete transactions.

Conversational marketing is a marketing strategy that uses chatbots and other conversational tools to engage with customers in real-time. By using chatbots to interact with customers, businesses can provide personalized experiences and build stronger relationships with their customers. Conversational marketing can also help businesses improve customer satisfaction and increase revenue by providing customers with a seamless and convenient shopping experience.

In conclusion, AI-powered marketing automation has the potential to revolutionize the way businesses approach marketing. By leveraging the power of AI, businesses can streamline their marketing processes, optimize customer experiences, and increase revenue. Machine learning and chatbots are just two examples of AI-powered tools that can be used for marketing automation, and businesses that embrace these technologies are likely to see significant benefits in the years to come.

Personalization in Marketing Automation

https://www.youtube.com/watch?v=XLRU2wg3yjo&embed=true

Personalization is a crucial aspect of marketing automation that has been gaining more and more attention in recent years. By tailoring marketing messages to individual customers, businesses can increase engagement, improve customer experience, and ultimately drive more sales. In this section, we will discuss two important sub-topics of personalization in marketing automation: hyper-personalization and personalized content.

Hyper-Personalization

Hyper-personalization is a relatively new concept that takes personalization to the next level. While traditional personalization involves segmenting customers into groups and tailoring messages to those groups, hyper-personalization involves creating unique messages for each individual customer. This can be achieved by leveraging customer data such as browsing behavior, purchase history, and social media activity to create highly targeted messages.

One example of hyper-personalization is Netflix's recommendation engine, which uses machine learning algorithms to suggest movies and TV shows based on individual viewing history. By tailoring recommendations to each individual user, Netflix is able to keep users engaged and reduce churn.

Another example of hyper-personalization is Amazon's product recommendations, which are based on a customer's purchase history, browsing behavior, and search history. By suggesting products that are highly relevant to each individual customer, Amazon is able to increase customer loyalty and drive more sales.

Personalized Content

Personalized content is another important aspect of marketing automation. By tailoring content to individual customers, businesses can increase engagement and improve customer experience. This can be achieved by using customer data such as browsing behavior, purchase history, and demographic information to create highly targeted content.

One example of personalized content is email marketing. By segmenting customers into different groups based on their interests and behavior, businesses can create highly targeted email campaigns that are more likely to be opened and clicked on. For example, a clothing retailer might send a different email campaign to customers who have previously purchased men's clothing versus customers who have purchased women's clothing.

Another example of personalized content is website personalization. By using cookies and other tracking technologies, businesses can create a personalized experience for each individual user. For example, a travel website might show different hotel recommendations to users who have previously searched for beach vacations versus users who have searched for ski vacations.

In conclusion, personalization is a crucial aspect of marketing automation that can help businesses increase engagement, improve customer experience, and drive more sales. By leveraging customer data and using targeted messaging and content, businesses can create highly personalized experiences for each individual customer.

Omnichannel and Social Media Marketing

Online businesses can benefit from adopting an omnichannel approach to marketing. Omnichannel marketing refers to the use of multiple channels to interact with customers. The goal is to create a seamless experience across all channels, so customers can engage with the brand on their terms.

One of the most important channels for online businesses is social media. Social media marketing involves using social media platforms to promote products and services, communicate with customers, and build brand awareness.

Automated Social Media Marketing

Automated social media marketing is an effective way for online businesses to reach their target audience on social media platforms. This approach involves using software tools to automate repetitive tasks such as posting content, scheduling posts, and analyzing performance metrics.

Automated social media marketing can save businesses time and resources, while also ensuring that their social media presence remains active and engaging. However, it's important to strike a balance between automation and personalization. Customers value authenticity and may be put off by overly robotic interactions.

Short-Form Video Marketing

Short-form videos are becoming increasingly popular on social media platforms such as TikTok, Instagram, and YouTube. These videos are typically less than a minute long and can be used to showcase products, provide tutorials, or share behind-the-scenes glimpses of the business.

Short-form video marketing can be an effective way to build brand awareness and engage with customers. However, it's important to ensure that the videos are high-quality and relevant to the target audience.

Overall, online businesses can benefit from adopting an omnichannel approach to marketing and leveraging social media platforms to connect with customers. Automated social media marketing and short-form video marketing are two trends that can help businesses stay competitive in the online marketplace.

Improving Customer Experience with Automation

Online businesses are constantly looking for ways to improve their customer experience. One way to achieve this is by leveraging automation to streamline processes and provide personalized experiences. In this section, we will explore two areas where automation can enhance the customer experience: lifecycle marketing and customer retention.

Lifecycle Marketing

Lifecycle marketing is the process of guiding customers through the various stages of their journey with a brand. This includes everything from initial awareness to post-purchase support. Automation can help businesses deliver targeted messages to customers at each stage of the journey, increasing engagement and conversion rates.

One way to implement lifecycle marketing automation is through email campaigns. By creating automated email sequences triggered by specific actions or behaviors, businesses can provide relevant content and offers to customers at the right time. For example, a customer who has abandoned their cart could receive a personalized email with a discount code to encourage them to complete their purchase.

Another way to improve the customer experience through automation is by providing personalized recommendations. Using data such as purchase history and browsing behavior, businesses can create targeted product recommendations for each customer. This not only enhances the customer experience but also increases the likelihood of repeat purchases.

Customer Retention

Customer retention is a critical aspect of any online business. It is more cost-effective to retain existing customers than to acquire new ones, and loyal customers are more likely to make repeat purchases and recommend the brand to others. Automation can help businesses improve customer retention by providing personalized experiences and support.

One way to use automation for customer retention is through loyalty programs. By automating the tracking and rewarding of customer loyalty, businesses can incentivize repeat purchases and increase customer engagement. For example, a customer who reaches a certain spending threshold could receive a personalized discount code or free gift.

Another way to improve customer retention through automation is by providing proactive support. By using chatbots or other automated tools, businesses can provide instant support to customers who have questions or issues. This not only improves the customer experience but also reduces the workload for customer support teams.

In conclusion, automation can be a powerful tool for improving the customer experience in online businesses. By implementing lifecycle marketing and customer retention automation strategies, businesses can provide personalized experiences and support that increase engagement, retention, and revenue.

ROI and Benefits of Marketing Automation

Marketing automation is a powerful tool that can help online businesses increase their ROI and reap numerous benefits. Here are some of the ways that marketing automation can help businesses achieve their goals.

Lead Generation and Conversions

Marketing automation can help businesses generate more leads and convert them into paying customers. By automating processes such as email marketing, lead nurturing, and lead scoring, businesses can save time and resources while still reaching their target audience with personalized messages. This can lead to higher conversion rates and increased revenue.

In fact, according to Nucleus Research, marketing automation returns an average of $5.44 for every dollar spent on it. This means that businesses can see a significant return on investment by implementing marketing automation tools.

Qualified Leads and CRM

Marketing automation can also help businesses identify and prioritize qualified leads, allowing them to focus their efforts on the leads that are most likely to convert. By using lead scoring and other automation tools, businesses can track the behavior and engagement of their leads and use that data to determine which leads are most likely to become customers.

In addition, marketing automation can help businesses manage their customer relationships more effectively. By using a CRM system that integrates with marketing automation tools, businesses can track customer interactions across multiple channels and use that data to provide personalized experiences for their customers.

Overall, marketing automation can provide numerous benefits for online businesses, including increased ROI, improved lead generation and conversion rates, and more effective customer relationship management. By leveraging the power of automation, businesses can streamline their marketing processes and achieve their goals more efficiently and effectively.

Challenges and Solutions in Marketing Automation

Third-Party Cookies and First-Party Data

One of the biggest challenges facing online businesses in 2023 is the phasing out of third-party cookies. Third-party cookies have been a staple of online advertising for years, allowing advertisers to track users across the web and serve them targeted ads. However, with growing concerns about user privacy, major web browsers like Google Chrome and Mozilla Firefox have announced plans to phase out third-party cookies. This has left many marketers scrambling to find new ways to target users and measure the effectiveness of their campaigns.

One solution to this problem is to focus on first-party data. First-party data is data that businesses collect directly from their own customers, such as email addresses, purchase history, and website behavior. By leveraging this data, businesses can create more personalized and targeted campaigns without relying on third-party cookies.

Budget and Ease of Use

Another challenge facing online businesses is the budget and ease of use of marketing automation tools. While marketing automation can be incredibly powerful, it can also be expensive and complex to implement. Many businesses struggle to find the resources to invest in marketing automation, or to find tools that are easy enough to use without extensive training.

One solution to this problem is to look for marketing automation tools that are designed specifically for small and medium-sized businesses. These tools are often more affordable and easier to use than enterprise-level solutions, while still providing many of the same benefits. Additionally, businesses can look for tools that offer free trials or demo versions, allowing them to test the software before committing to a purchase.

Overall, while there are certainly challenges facing online businesses in 2023 when it comes to marketing automation, there are also solutions available. By focusing on first-party data and finding affordable, easy-to-use tools, businesses can continue to grow and thrive in the ever-changing digital landscape.

Future of Marketing Automation

Marketing automation is an essential tool for online businesses looking to streamline their marketing efforts. In this section, we will discuss the future of marketing automation and how it is expected to evolve in the coming years.

Global Marketing Automation Market Size

According to a report by MarketsandMarkets, the global marketing automation market size is expected to grow from $3.3 billion in 2020 to $6.4 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 13.9% during the forecast period. The report attributes this growth to the increasing demand for digital marketing automation, the need for personalized marketing, and the rising adoption of customer-centric marketing strategies.

Marketing Automation Software

Marketing automation software is expected to become more sophisticated and user-friendly in the coming years. The software will be able to handle more complex tasks and provide more insights into customer behavior. Some of the trends that are expected to shape marketing automation software in the future include:

  • Artificial Intelligence (AI): AI-powered marketing automation software will become more prevalent, allowing businesses to automate complex tasks, such as lead scoring, content creation, and personalized messaging.

  • Omnichannel Marketing: Marketing automation software will continue to support omnichannel marketing, allowing businesses to create a seamless customer experience across multiple channels, including email, social media, and mobile.

  • Mobile-first Approach: As mobile usage continues to grow, marketing automation software will need to be optimized for mobile devices. This will enable businesses to reach customers wherever they are and provide a better user experience.

  • Personalization: Personalization will remain a key trend in marketing automation software, allowing businesses to create tailored messages and experiences for their customers.

  • Chatbots: Chatbots will continue to be a popular tool for businesses looking to automate customer service and support. As AI technology improves, chatbots will become more sophisticated and better able to handle complex customer queries.

In conclusion, the future of marketing automation is bright, with the market expected to grow significantly in the coming years. Businesses that embrace marketing automation software and stay up-to-date with the latest trends will be better positioned to succeed in the digital marketplace.

Conclusion

In summary, marketing automation is a crucial way for online businesses to save time and money. By automating simple processes, companies can free up their teams to focus on more critical tasks. As we move further into 2023, there are several key trends that businesses should keep in mind when it comes to marketing automation.

Firstly, user-quality data is becoming increasingly important. By collecting and analyzing data on user behavior, companies can create more targeted and personalized marketing campaigns that are more likely to resonate with their audience.

Secondly, lead capture is another key trend to watch. By creating effective lead capture forms and ensuring that they are prominently displayed on their website, businesses can increase their chances of converting visitors into leads.

Thirdly, the emergence of omnichannel marketing means that businesses need to be present on multiple channels and platforms to reach their audience effectively. By providing a seamless experience across all channels, companies can build stronger relationships with their customers and increase their chances of success.

Fourthly, the marketing automation funnel is becoming increasingly important. By creating a clear and well-defined funnel, businesses can ensure that their marketing efforts are targeted and effective.

Fifthly, personalized content for users is essential. By tailoring content to the specific needs and interests of individual users, companies can increase engagement and build stronger relationships with their audience.

Sixthly, chatbots and conversational marketing are becoming more prevalent. By using chatbots to automate simple interactions with customers, businesses can improve their customer service and free up their teams to focus on more complex tasks.

Seventhly, social media marketing on autopilot is becoming more common. By automating social media posts and interactions, companies can save time and ensure that they are consistently engaging with their audience.

Lastly, a mobile-first approach is essential in today's mobile-first world. By optimizing their marketing efforts for mobile devices, businesses can ensure that they are reaching their audience where they are most likely to be.

Overall, by keeping these trends in mind and staying up-to-date with the latest developments in marketing automation, online businesses can stay ahead of the curve and achieve greater success in 2023 and beyond.

Frequently Asked Questions

How is marketing automation adoption affecting online businesses in 2023?

Marketing automation adoption is rapidly increasing among online businesses in 2023. By automating repetitive tasks, businesses can save time and resources while improving the customer experience. Marketing automation can help businesses to personalize their marketing efforts, improve lead generation, and increase conversions.

What are the key trends in omnichannel marketing for online businesses?

Omnichannel marketing is an emerging trend in 2023 that online businesses should be aware of. It involves creating a seamless customer experience across all channels, including social media, email, mobile, and in-store. The key trends in omnichannel marketing include hyper-personalization, conversational marketing, and a mobile-first approach.

What are the current trends for digital marketing and eCommerce in 2023?

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6 Steps To Unlocking Cryptos Full Potential: Markethives Contribution to the Cause

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6 Steps To Unlocking Crypto's Full Potential: Markethive's Contribution to the Cause.

Although Bitcoin has existed for 15 years, the crypto industry is considered relatively nascent, and it’s frequently stated as still in the early days, meaning that many coins and tokens still have huge potential. Many believe this is somewhat underestimated. In perspective, the total market cap of stocks is $90 trillion, the total market cap of precious metals is $15 trillion, and just the US Dollar is over $20 trillion. The total market cap of crypto is only around $1 trillion, and considering some coins and tokens could someday become serious competitors to stocks, metals, or even national currencies means that crypto still has unprecedented potential. 

This article explores the six steps to achieving crypto’s full potential, how it will achieve this potential, what entities are moving forward, and how significant the returns could be. We’ll look at where we’ve come from and where we are heading and discover the critical component that brings this whole approach together. 


Image source: Finoa.io

Awareness and Education

The first step to achieving crypto's full potential is awareness and education because crypto can only receive investment or achieve adoption if people know about it. It can only receive investment or achieve adoption if people understand how it works and its value. Awareness of and education about crypto needs to be improved, as most of the attention either comes from mainstream media, arguably biased and aligned with the financial establishment, or from misleading advertisements, promotions, and partnerships, often from explicitly pro-crypto entities. 

Much of the education has also come from questionable sources, with most media outlets and influences pushing content purely to get clicks or token allocations. The result is that there is a general shortage of quality information about crypto, but this is improving. People are looking for quality information about crypto, and it’s increasing.

Another reason there’s been a lack of genuine education in crypto until now is that it's often more profitable to do other kinds of crypto content in the short term. It has given cryptocurrency an unfavorable reputation and is especially tough for those genuinely trying to educate others, but this seems to be slowly improving, too.

Some crypto content creators and influencers have taken shortcuts, finding themselves under the scrutiny of the SEC, while other countries have recently enforced strict regulations around crypto marketing.  As concerning as some of these regulations are, they are arguably necessary to ensure that the next wave of crypto content creators and influencers focus on crypto content with long-term value. 

Markethive, an entrepreneurial ecosystem, is a platform at the forefront of this shift as a next-gen crypto media outlet that champions free speech, focusing on genuine crypto content and education. The overall crypto landscape is at the beginning stages. Still, by the time the next crypto bull market hits, the quality of crypto awareness and education will be much higher than it has been, which will set the stage for crypto to reach its full potential. 

Crypto Regulation 

The second step to achieving crypto's full potential is regulation. It ties into the first step because regulators must know about crypto to write reasonable regulations. Institutional investors also need to be aware of and educated about these regulations. As we've seen, regulators worldwide are both aware of and educated about crypto for the most part. This is fortunate or unfortunate, depending on the jurisdiction in question. 

It's becoming clear that some are pushing for pro-crypto regulations while others are pushing for anti-crypto regulations. Believe it or not, any crypto regulation will benefit the crypto market if it doesn't involve an outright ban. This is just because investors, notably institutions, will finally have some guidance about what they can and can't do with crypto in their country. And once these investors and institutions get involved, you can bet that they will lobby to improve crypto regulations to suit their needs better. 

The crypto industry has already been lobbying but with mixed results. By contrast, Fidelity privately lobbied the SEC to approve a spot Bitcoin ETF in September 2021. For context, Fidelity is one of the largest asset managers in the world. It was arguing with an anti-crypto regulator behind closed doors, which is highly bullish. 

In retrospect, it's possible that Fidelity's lobbying is why Black Rock became encouraged to file for a spot Bitcoin ETF in June 2023. More importantly, Fidelity's past lobbying and Black Rock’s present SEC filing suggest that these lobbying efforts will only increase. This will ultimately be a net benefit to the crypto market. 

Institutional Investment

The third step to achieving crypto's full potential is investment from institutions and high-net-worth individuals. Of course, these entities hold most of the world's wealth. This is a consequence of having currencies whose supply is manipulated by people in power. Like all investors, institutions and high-net-worth individuals ultimately want to maximize their returns. As it happens, Bitcoin’s BTC is estimated to be the best-performing asset of all time, from an initial price of $0.09 to all-time highs of over. $69K, BTC has pulled a 760,000X return. 


Image source: Bitcoin’s Price History

Like all assets with such high returns, BTC’s returns will likely diminish over time, but it will still ostensibly outperform most other assets for the foreseeable future. This fundamentally depends on how much BTC we'll see in inflows. Although this is impossible to predict, there is one benchmark to remember; 

BTC is considered by many investors, including Black Rock, to be digital gold. As a result, it's generally believed that BTC’s market cap will someday be similar to that of gold. Now, gold's market cap currently sits at around $13 trillion. BTC's market cap is currently sitting at approximately $500 billion. So, BTC catching up to gold would mean a 26X increase in its price. This would translate to a BTC price of around $670,000. 
 
Interestingly, BTC’s peak price of $69K put its market cap at around $1.3 trillion, around 10% of gold's total market cap. This assumes that BTC is analogous to digital gold. Some have argued that BTC has additional value since Bitcoin is technically the most secure network in the world. It makes it the ideal base for other ecosystems, including payments, which the likes of the Lightning Network can support. On the topic of payment networks, smart contract cryptocurrencies are the ones that will capture this market share. It means that they could someday displace payment processors and other financial intermediaries. 

The total market cap of these financial intermediaries is over $2 trillion. Given that the market cap of Ethereum’s ETH is currently around $200 billion, matching analogous companies would mean a 10X increase in price. It translates to an ETH price of over $15K, but this likewise assumes that Ethereum is just a payments network; it is obviously much more than that. As such, one could argue that Ethereum is still near the beginning of its adoption curve. 

Crypto Adoption

The fourth step to achieving crypto's full potential is adoption. For reference, it's estimated that less than 5% of the world currently holds crypto. This implies that should more people choose to hold crypto, its price should have excellent upside potential. However, holding crypto is not the same as using crypto. Holding it constitutes investment effectively, whereas using it is actual adoption. 

On-chain data for the largest cryptos suggests there are only a few million daily users, a mere fraction of the world's population. Therefore, potential gains are even more significant than expected by merely extrapolating hodlers. For those unfamiliar, there are ultimately three reasons why people adopt crypto. The first is for profit, the second is for fun, which is very much intertwined with the first reason, and the third is out of necessity. This third reason has resulted in most of the actual crypto adoption. 

For example, 50% of Nigeria's population uses crypto daily, primarily because the government can't be trusted. This phenomenon is not unique to Nigeria; it's an accelerating trend worldwide. Considering that most central banks are currently rolling out Central Bank Digital Currencies (CBDCs), it becomes easy to imagine a world where the average person starts looking for alternatives to a digital currency controlled by institutions they don't trust. 

The demand for such alternatives is already increasing among some governments. The so-called Global South is looking to move away from the US dollar, and some reports suggest that crypto could be a part of their escape plan. Some countries already use crypto for international trade, and Russia is considering mining its own crypto. 

So, just like the adoption process at the individual level, the adoption process at the national level will eventually involve nations and national activities. Using crypto for things like international trade will become more accessible to the average country. At the same time, the tendency to weaponize fiat currencies will be increasing, and this will increase the demand for credibly neutral currencies. Decentralized cryptos like BTC could play a key role. 

Crypto Innovation

Crypto Adoption will ultimately depend on the progress of crypto innovation, the fifth step to achieving crypto’s full potential, particularly around user experience and privacy. Logically, it will be hard for individuals and institutions to adopt crypto in any meaningful way if they need to struggle with hardware wallets. 


Image source: Coursera.org

Significant developments have been on this front, the most notable of which is the gradual merging between hardware and software. It might sound bizarre, but a crypto phone like Solana Saga could solve crypto wallet User Interface (UI) and User Experience (UX). It's not just wallets, either. A lot of innovation is happening at the blockchain level. 

For instance, Ethereum’s EIP 4337 upgrade from earlier this year will allow any phone to have crypto phone-type properties, mainly hardware wallet-level security. It will also make it possible to create dApps with no gas fees or, rather, dApps where the user doesn't have to pay the gas fee. 

Constantly checking and accounting for transaction fees is another considerable hurdle to crypto adoption, which many crypto projects attempt to overcome. This will require entirely new approaches, such as charging crypto users monthly subscription fees to use a blockchain rather than charging them for every individual transaction. Of course, some of these approaches will require entirely new types of hardware, like more interactive hardware wallets.

Crypto Privacy

Crypto privacy is another niche to watch out for. Privacy in crypto has been a touchy subject. In one respect, crypto transparency is a huge advantage. At the same time, some degree of privacy is required for financial freedom, and high-net-worth individuals demand it. When it comes to the incessant third hand of government, there's a desire to exploit crypto’s transparency to track transactions and label any crypto privacy attempts as inherently encouraging criminality. 

For the crypto industry, balancing transparency with privacy presents a challenging problem. Zero-knowledge proofs have emerged as one potential solution to this problem, but they come with other problems. The primary one is ensuring that these zero-knowledge technologies don't have secret back doors. Thankfully, this is an issue that can be addressed.


Image Source: Developers:Circle.com

Regardless, the problem of balancing transparency with privacy is closely related to the problem of identity. Countries are pushing for digital IDs, and global regulators want to see these digital IDs integrated with cryptocurrency. The crypto industry has been working on its own supposedly decentralized digital ID solutions; however, these digital ID Solutions are just as centralized as the ones from governments. What's needed is a truly decentralized digital ID. 

There haven’t been any significant developments yet; however, the innovations around wallets and privacy continue rapidly and should be in place by the time the next crypto bull market comes around. This will further facilitate crypto investment and adoption at individual and institutional levels. 

Decentralization

Cryptocurrency's final step to achieve its full potential is complete decentralization. Without decentralization, everything that I just mentioned is off the table. That's because if crypto is centralized, it can be controlled, and if it can be controlled, it'll end up like our existing systems—news flash: Crypto's entire purpose is to replace our current systems with something better, starting with our monetary and financial systems. Naturally, the technology that underlies crypto is compelling. The only way it won't fall into the wrong hands is if it's genuinely decentralized. 

This article illustrates that decentralization means more than having many validators or miners. It means having a decentralized developer base, a decentralized coin or token distribution, a decentralized infrastructure layer, and a decentralized blockchain. Ultimately, this also means having a truly decentralized internet. 

Luckily, the Internet is somewhat decentralized and will likely become more decentralized as peer-to-peer Internet crypto projects like Helium see more investment and adoption. This also pertains to Markethive as it strives to decouple from all centralized entities prevailing as a tour de force in its next-gen social market broadcasting media niche. This adoption is necessary due to internet censorship. 

Currently, most cryptocurrencies are arguably not decentralized enough to evade control. It stands to reason, then, that these cryptocurrencies will not be the ones that make it. In other words, if you hold centralized cryptos, you're not early; you're late, very late. That said, this depends on whether the centralized cryptos you currently hold can become decentralized. To figure this out, you must ask one question: Is this crypto capable of building its own infrastructure and ecosystem without relying on a single set of individuals or institutions? 


Image Source: X – The DeFi Edge

Crypto Funding

The answer for most cryptos is no; however, that's not entirely their fault. One perspective is that one of the primary reasons why so many cryptos are so centralized is because of funding. Early investors in crypto projects want to see returns and often try to control the project to that end. This incentivizes crypto projects to cut corners on decentralization to ensure their investors are quickly rewarded. As we've seen, these so-called VC coins have seen the most aggressive pump-and-dump cycles, and most of them probably won't last past the next crypto cycle. 

The silver lining to this situation is that it fully displays the solution to the crypto centralization problem. The crypto industry needs to find a way to fund crypto projects in a more decentralized manner. 


Image by Markethive.com

Decentralization of Social Market Networks

Markethive is the ecosystem for entrepreneurs and a crypto project with the solution to top-level control issues, whether it be funding or the systems driving it. It is a decentralized, limited AI-secured rating and reputation system that is self-policing and a Human Intelligence (HI) that fosters a healthy level of meritocratic interaction. The community solely funds it with no prominent venture capitalists. The people are building it; it is of the people and for the people, so the community will profit, sharing the prosperity and abundance of every level of humanity.

It also creates a breeding ground for positive, creative, and beneficial content in which people's minds are prompted toward positive growth and critical thinking. Markethive is beyond its crypto wallet and Hivecoin release milestones, disengaging unreliable APIs and implementing multiple servers in preparation for its mining hives that give peace of mind—making it an impenetrable fortress against what has become a jungle, and a cesspool of fraud, scams, data harvesting, political bias, and dystopia. 

This divinely inspired project is all part of the Web 3 or 3rd generation Internet, which has emerged as a movement away from the centralization of services. Markethive is here for the rank and file with entrepreneurial aspirations at little to no cost to join. The all-encompassing social market broadcasting network delivers financial sovereignty, freedom of expression, privacy, and autonomy. We have entered into the much-needed world of decentralization, where the cancel culture is no longer an existential threat.  

At the time of writing this article, we are perfectly positioned to take advantage of the opportunities that are coming. Markethive, with its Hivecoin (HVC), will be poised for the next crypto bull run and participate in the facilitation of crypto achieving its full potential, where we’ll see HVC firmly established as a coin with purpose and utility in the free market. Do you want to be part of the decentralization revolution? Today, become an ‘Entrepreneur One’ and reap the rewards of Markethive’s ILP and revenue returns.  

May God bless and uphold you for all eternity…

 

 

Editor and Chief Markethive: Deb Williams. (Australia) I thrive on progress and champion freedom of speech. I embrace "Change" with a passion, and my purpose in life is to enlighten people to accept and move forward with enthusiasm. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

Tim Moseley

The Artist that came out of the Winter