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Marketing Automation Tool Automation Made Simple

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Marketing Automation Tool Automation Made Simple

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Introduction

Marketing Automation is one of the most important parts of a successful business. It allows you to automate repetitive tasks and free up more time for other things, such as actually doing your job. Sendlane's Marketing Automation tool makes it easy to set up automations, so you can spend less time on boring stuff like sending out bulk emails and more time doing things that matter.

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Marketing Automation

Marketing automation is the process of setting up automated marketing processes that can be executed by your team and/or email marketing service provider. The goal of marketing automation is to increase revenue by delivering personalized content and offers to your customers. Here are some common ways marketers use marketing automation:

  • Dynamic content blocks: Automatically update relevant product or service information in order to provide a better customer experience, such as when visitors look at specific blog post, purchase one of your products or make an inquiry into buying it.

  • Lead scoring: Identify which leads have the highest value based on their behaviors (such as visiting your site multiple times). Then assign each lead a score from 1-10 (or other number) based on their behavior, so you know which leads need the most attention from salespeople who are trying to close deals with them.

Automation Made Simple

Marketing automation is a tool that you can use to automate your marketing efforts. It enables you to set up automated processes, so your email campaigns and other communications are sent out without you having to do anything manually.

Although it might sound like a very complicated system, marketing automation is actually quite simple when you break it down into its individual components.

Get more done and have more fun with Sendlane's Marketing Automation tools. Start Emailing!

Our Marketing Automation tools make it easy to grow your business, get more done and have more fun.

If you’re new to marketing automation, or haven't used a tool before, this is the place to start. Sendlane's Marketing Automation tools are easy-to-use, flexible and affordable. Plus our software has powerful features that help you drive traffic and conversions on autopilot!

Automated Workflows

When you're planning your marketing automation strategy, it's important to define the problem before starting on a solution. The problem could be as simple as "I want to send more emails" or "I want to get more people reading my blog."

If you start by making assumptions about the solutions (i.e., I'll do this and that will work), then you'll likely miss out on how people will react when they see your emails or blog posts. You'd be surprised at how often marketers assume their audience wants something because they think they want it themselves! Instead, start by defining the problems at hand so that customers' needs are front-and-center in your mind throughout this process.

Once we've identified our problems, we can go after solutions that solve them–but only if we've set goals for ourselves beforehand! Without goals, it's impossible to measure how much progress we're making toward achieving them; without measuring progress against specific objectives, there's no way for us know whether our solution is working or not–and without having clearly defined objectives up front (which should include what success looks like), then again there's no way for us even begin thinking about solutions until after we know what those objectives actually are–so setting clear goals is key here!

Create a series of actions that are triggered by custom events, like when a subscriber receives an email campaign or clicks a link.

You can also create a series of actions that are triggered by custom events, like when a subscriber receives an email campaign or clicks a link. These automations will run in the background and help you send automated messages and nurture your subscribers until they're ready to buy.

Dynamic Content Blocks

Dynamic content blocks are the sections of your email that can be changed based on the action a subscriber takes. This can be as simple as changing the color of a button (like on our homepage) or more complex, like swapping out text and images inside an email based on data you’ve collected about your subscribers.

Dynamic content blocks allow marketers to create more personalized experiences for their subscribers by creating a more dynamic experience for each recipient. These new and exciting capabilities give marketers unprecedented power over their emails, allowing them to build more engaging campaigns that go beyond simple segmentation strategies like lists and automation rules.

Organize your contacts into lists based on what they've clicked or where they're located and show them dynamic content in your email campaigns.

The next step is to organize your contacts into lists based on what they've clicked or where they're located. You can use dynamic content blocks to show different content for each segment. For example, if you have a list of contacts that are interested in one product and another list that's interested in another product, you can create two different campaigns with the same email template but two different offers (one for each product). Dynamic content blocks will make it easy to add images, videos and other media into your email so that it looks more personalized and will be more likely to get opened than an email with bland text only.

There are many possibilities when using this feature! Here are some examples:

  • Show different landing pages based on the location of a visitor's IP address

  • Show different offers for people who have downloaded certain files from your website

  • Send welcome emails that include personalized information about their experience interacting with previous emails from you

Lead Scoring & Attribution

Lead scoring is a method of prioritizing leads based on how likely they are to convert. Lead scoring is often used in conjunction with marketing automation tools, which allow you to assign different values to different actions taken by your prospects. For example, if someone fills out a contact form but doesn’t purchase anything right away, their lead score could be lower than someone who signs up for an account and makes an immediate purchase because they have already proven themselves more interested in buying from you than the first person.

Lead scoring also helps segment your leads into groups based on their likelihood of converting and can be used to target specific groups with specific messages. For example, if you have two types of products—one that sells on its own and another that requires additional support—you may want to send different messages about those products based on lead scores: low-scoring leads will get information about the self-service product while high-scoring leads get more detailed information about both products.

Segment and prioritize your list based on how engaged your subscribers are and how recently they interact with your emails.

This is a great way to prioritize leads and segment them based on how engaged they are. For example, if you're sending a targeted email campaign, you can segment your list into two groups: those who've opened an email from you in the last week and those who haven't. This allows you to send only relevant information to each group.

It's also important when scoring leads because it helps personalize your emails for each subscriber. For example, if someone hasn't opened any of your emails recently but has interacted with other brands or businesses online, then he or she might be interested in something new from you!

This method can also help build trust between subscribers and marketers—if someone receives an email with valuable content for free then there will likely be an increase in engagement over time (i.e., more opens/clicks) simply because that person already knows what type of content he or she likes from brands like yours!

Give yourself more time to work and relax by using Sendlane's Marketing Automation tools to automate some of the routine tasks you face everyday.

Sendlane’s marketing automation tools are easy to use and can help you save time, so that you can focus on your business. Use the tools to automate routine tasks and get more done.

You can create a series of actions that are triggered by custom events such as a new subscriber or purchase, for example. This means you don’t have to manually create an email campaign every time a new customer signs up or buys from your store—your marketing automation tool will do it for you!

Conclusion

Marketing Automation is a great way to save time and get more done. It can also help you get closer to the goals you want for your business by giving you more control over how your subscribers interact with your emails.

Tim Moseley

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Gold market sees muddle sentiment but price needs to hold above 1620 next week

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Gold market sees muddle sentiment, but price needs to hold above $1,620 next week

Once again, gold is poised on a knife's edge as the prices end the week below $1,650 an ounce, and muddled market sentiment is unlikely to provide any clear direction for the precious metal next week.

Latest Kitco News Gold Survey shows that bullish analysts and retail investors have a slight advantage; however, there is no dominant conviction in the marketplace.

According to some analysts, many investors continue to sit on the sidelines, waiting for a clear indication that the Federal Reserve will slow the pace of its aggressive rate hikes by the end of the year. According to analysts, the Federal Reserve's monetary policy meeting on Nov. 2 will be the driving force behind gold prices next week.

For most of the summer, investors have been continuously burned after chasing rumors that the Federal Reserve was close to pivoting. Sean Lusk, co-director of commercial hedging at Walsh Trading, said that he expects current market expectations to fade, similar to other market rumors. Lusk said he is expecting to see lower gold prices next week.

"Until we get clarity from the Federal Reserve, gold rallies will continue to be sold," he said. "I don't think we will get much clarity from the Fed next week. There is a cost to all money printing we have seen over the last two years, and we should expect to feel the cost longer than most expect."

Lusk added that he will be watching the $1,620 area closely. A break below would trigger a very bearish signal.

Kitco's weekly gold survey results revealed that Wall Street has a slightly bullish tilt on gold prices next week. Out of 17 analysts participating in the survey, seven analysts, or 41%, expect prices to rise next week. Meanwhile, six analysts, or 35%, were bearish in the near term and four analysts, or 24%, were neutral on gold.

Sentiment on Main Street was relatively similar. This week 473 respondents took part in online polls. A total of 200 voters, or 43%, called for gold to rise. Another 169, or 37%, predicted gold would fall. The remaining 94 voters, or 20%, called for a sideways market.

Phillip Streible, chief market strategist at Blue Line futures, said that he remains neutral on gold in the near term as the Federal Reserve's rate hikes will continue to weigh on the precious metal.

"There is nothing stopping gold from going below $1,600 an ounce in the near term, and that's not a bold statement," he said. "However, if gold does drop, I would be looking to buy small positions. I would be looking to buy silver if the price dropped below $18 an ounce.

World Bank sees gold prices falling another 4% in 2023

For most bullish analysts, the growing expectations that the Fed will slow its rate hikes starting in December will support prices in a volatile environment.

"Technically, it looks like gold is slowly turning the corner. Gold appears likely to be volatile around next Wednesday's Fed decision which could potentially impact the trend in the US Dollar depending on whether the Fed is more hawkish or more dovish than expected and relative to other central banks," said Colin Cieszynski, chief market strategist at SIA Wealth Management.

Darin Newsom, president of Darin Newsom Analysis, is also expecting some volatility next week. However, he added that as long as gold can hold above its recent lows around $1,620 an ounce, then it will remain in an intermediate-term uptr

By Neils Christensen

For Kitco News

Time to buy Gold and Silver on the dips

 

Tim Moseley

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Gold prices testing support around 1650 as US PCE rises 06 in September in line with expectations

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Gold prices testing support around $1,650 as U.S. PCE rises 0.6% in September, in line with expectations

Nhe gold market is testing critical support around $1,650 an ounce as U.S. inflation pressure rise in line with expectations.

Friday, the U.S. Department of Commerce said its core Personal Consumption Expenditures price index increased 0.5% last month, up from August's increase of 0.6%. The data was in line with expectations.

For the year, core inflation rose 5.1%, up from August's annual increase of 4.9%. Inflation was a tick lower as economists were expecting to see a 5.2% increase.

The data is adding some selling pressure to gold as it was already testing critical support levels. December gold futures last traded at $1,653.70 an ounce, down 0.71% on the day.

According to some economists, although inflation is not heating up more than expected, it is still persistently high and will force the Fed to aggressively raise interest rates. The CME FedWatch Tool shows markets see an 84% chance of a 75-basis point hike next week. Expectations are roughly 50/50 regarding a 50 or 75-basis-point move in December.

"Inflation costs remain high. There is still work to be done and the data, although steady month-on-month/quarter on quarter, is still elevated well above what the Fed would like it to be," said Greg Michalowski, currency analyst at Forexlive.com.

The report also noted that personal income also rose in line with expectations, increasing 0.4% in September, compared to August's 0.3% rise.

 

Although income isn't growing, consumers continue to spend, with personal spending increasing 0.6%, beating expectations. According to consensus forecasts, economists were looking for a 0.4% rise.

By Neils Christensen

For Kitco News

Time to buy Gold and Silver on the dips

Tim Moseley

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Cryptocurrency Is Here To Stay Here’s Why

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Cryptocurrency Is Here To Stay. Here's Why.

In 1995, many seriously claimed that Internet use was about to collapse. That has been one of the worst predictions ever made. Innovation and digitization are paving the way for a future world we can't imagine. Cryptocurrencies, Metaverse, and Web 3.0 are taking the world by storm, providing secure information on the Internet and a whole new virtual experience.

In just a few short years, cryptocurrencies have grown from a digital novelty to a trillion-dollar technology with the potential to disrupt the global financial system. Government officials worldwide have also voiced concerns about digital currencies' stability and risks. Having witnessed every internet fad, we believe this is not one.

Cryptocurrencies are a force, taking money creation and control away from central banks and Wall Street. However, critics say the new technology is completely unregulated in most parts of the world and gives more power to criminal groups, terrorist groups, and rogue states. They argue that power-hungry crypto mining is also destructive to the environment.

Depending on who you ask, cash will not remain king ever again. The Covid-19 pandemic accelerated the shift toward digital and contactless payments. It led to a more mainstream acceptance of physical cash alternatives like a cryptocurrency that will likely stay.

UK lawmakers recognize crypto as a financial instrument

British lawmakers in the House of Commons have voted to recognize cryptocurrencies as regulated financial instruments in the country. The proposal, introduced by Parliamentarian Andrew Griffiths, was approved by the House of Commons after its second reading on October 25.

Griffith's proposal seeks to include crypto assets as part of a service regulated by the proposed Financial Services and Markets Act. As such, cryptocurrencies are subject to the same regulation as other financial assets included in the Financial Services and Markets Act 2022, except for stablecoins payment.

After the bill is finally passed, the UK Treasury will have the power to regulate the crypto market. At the same time, Griffith said the Treasury Department would consult with relevant stakeholders to ensure that the framework fully maximizes its benefits and addresses the risks of the crypto activity.

How cryptocurrency is here to stay

The invention of cryptocurrencies has revolutionized how people exchange money and buy goods and services. Facilitating rapid and secure transactions is one of the most significant benefits of using cryptocurrency. Below are some reasons why crypto isn't going away any time soon.

The beginning of decentralization: We have entered an era where we can own and control all our assets. Decentralization provides financial freedom from changes in banks and governments. Without third-party involvement, it can provide greater transparency and better transaction security. A network built on the blockchain does not require the trust or knowledge of others. Decentralized finance (Defi) as a system can easily replace traditional financial processes for obvious reasons.

Peer-to-peer transactions: "Saving extra fees" is the most convincing factor for everyone. Intermediaries on financial blockchains added additional costs to transactions. More middlemen mean more money! The appeal of P2P is that you can transfer ownership of assets or goods without the involvement of a third party. Peer-to-peer transactions are transparent, secure, and less complicated. In short, peer-to-peer transactions provide privacy and no additional transmission costs.

Ease of use: We spend valuable time in long lines, filing and filling out forms and slips to send and receive money. Remember when our financial work was suspended due to server outages and holidays? Pretty scary! The advent of digital currencies has paved the way for endless possibilities. The undeniable advantage of digital currency is its ease of use. With a smart device, you can be your own bank, making transactions easier and time-saving.

Fraud Prevention/Transparency: We are constantly concerned about whether the banking details we enter lead to misconduct or whether third-party systems track our transactions and usage. Blockchain concerns user privacy, so data breaches are rare because it contains limited personal information. All transactions are encrypted between "digital wallets" and produce precise parity calculations in the ledger. Blockchain technology is poised to disrupt every aspect of our existence through this security.

Global acceptance: In the past, people had to invest more to send or receive payments across borders. By overcoming international borders, digital currencies promise flexibility and economic growth. Aside from the overall look, it's cheap, easy, and fast. Digital currencies can facilitate trade and provide multiple opportunities to strengthen the financial health of countries. There is no denying that digital currencies are securing themselves to be the currency of choice for future generations.

Summary

Cryptocurrency is here to stay since people have found it helpful in our fast-paced world. New cryptocurrencies keep popping up daily to meet users' needs; some have gained popularity among tech enthusiasts due to their unique features.

People are excited about using bitcoin as payment for goods and services and investment vehicles for traders. However, many factors still keep it from mainstream use today- especially compared to traditional currency systems. While there's always room for improvement, it is clear that this new form of currency isn't going away anytime soon!

 

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About: Prince Chinwendu. (Nigeria) Rapid and sustainable human growth is my passion, and getting a life-changing opportunity into the hands of people is my calling. Empowering entrepreneurs provides me with enormous gratification. Find me at my Markethive Profile Page | My Twitter Account | and my LinkedIn Profile.

 

 

 

 

 

Tim Moseley

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5 Ways to Make Social Media Pay Off

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5 Ways to Make Social Media Pay Off

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Social media can be a time-consuming task, but there are many ways to make it more effective. These methods include creating original content, posting sponsored content, and leveraging the power of influencer marketing. With some effort, your efforts can yield substantial rewards. These methods are proven to make your social media efforts worthwhile.

Sponsored posts

The results of sponsored posts can vary depending on what you want to achieve. You can track the performance of paid promotional ads in the Instagram app, for example. The results will depend on the type of audience you want to reach, but you can also use this information to optimize future advertising campaigns.

You can set the amount you want to spend on sponsored posts. You can pay before or after they are published. Make sure to stick to the plan you've agreed upon. Also, be aware of any legal implications or search engine requirements.

Influencer marketing

Influencer marketing on social media can be a powerful addition to your social media marketing strategy. There are several ways to measure the performance of your influencer marketing campaign. For example, you can measure the amount of likes and shares on your social media post through a social media analytics tool. You can also track your influencers' performance by using goals in Google Analytics.

One of the most important aspects of influencer marketing is consistency. Creating a consistent posting schedule is critical to gaining influence over your followers and audience. Ruchika Asatkar, for example, managed to build a 15K-strong fan following in only 7 months. By posting regularly, she has a greater influence on her followers than an influencer with a small following. If your social media marketing strategy is inconsistent, you may end up with a ghost following rather than growing one.

Visual content

Using visual content is an excellent way to increase the reach of your social media accounts. Research has shown that humans process images 60,000 times faster than text and are much more likely to share visual content. Not only will this increase the chances of your social media posts being seen and shared by your audience, but it will also generate more sales and interactions.

The visual content is also more engaging to online consumers and social media users. If you have a blog, you can use videos to engage your followers by bringing your readers to an experience they can relate to. Creating bite-size videos will attract the attention of your target audience and boost engagement with your brand.

Content calendar

Creating a content calendar is a great way to spread out the creation of content for your social media channels over a few weeks. You can use a calendar to plan your holiday posts, anniversaries, and other special occasions. Creating a calendar will give your team a better understanding of what to post when and where. It also helps them understand character limits and other best practices.

The content calendar should be regularly updated with fresh ideas. To come up with new ideas, look at other social media channels and find content from other people in the industry. You can also search through the content and watch videos to get ideas for future posts.

Competitive analysis

The first step in competitive analysis is to select a handful of competitors within your industry. This doesn't have to be large companies. In fact, small businesses that operate in an uncompetitive space can learn a lot from larger ones. As a general rule, you should watch at least 80% of your top competitors and 20% of your direct competitors. It's important to analyze your competition's strategies and tactics to determine which are most effective.

Competitive analysis helps you analyze your competitors and their marketing strategies. This can help you identify your competitive advantages and pinpoint potential market opportunities. It will also help you understand the future trends in your industry. A competitive analysis can help you plan your marketing strategies to stay on top of your competitors.

Tim Moseley

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Don’t miss out on the biggest deals of the season

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Don't miss out on the biggest deals of the season!

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ShareaSaleStore is your one-stop shop for all of your holiday shopping needs. Whether you're looking for the perfect gift for a loved one or just want to treat yourself, we've got you covered with a variety of unique stores offering big savings!

 

We help you find the best places to shop for the things you want and need.

 

Shopping at ShareaSaleStore is simple: just click the button below, and you'll be taken to a page where you can browse through all the stores listed there. The best part? All of these stores have huge savings on their products. You'll be able to pick up everything on your list—without breaking the bank!

 

Tim Moseley

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Friday’s inflation report has investors bracing for volatility

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Friday’s inflation report has investors bracing for volatility

Today at 8:30 EDT, the BLS (Bureau of Labor Statistics) will release the latest inflation report vis-à-vis the PCE index for September 2022. This will be the most recent data that the Federal Reserve will have on inflation and therefore be a key component to their sealing the fate of the size of the next rate hike at next week’s FOMC meeting.

According to the CME’s FedWatch tool, there is an 88 % probability that the Federal Reserve will raise rates by 75 basis points, this is a decline from yesterday’s 92.5% probability prediction. This would take the Feds benchmark rate to between 375 and 400 basis points at next week’s Federal Open Market Committee meeting.

According to Bloomberg News economists surveyed are predicting that the PCE Index is forecast to show a 6.3% rise in September from a year ago.

“Excluding food and energy, the gauge is expected to have climbed 0.5% from August and 5.2% from September 2021. The elevated projections follow government figures from earlier this month showing a key measure of core consumer prices accelerated in September to a 40-year high.”

In an article penned by Jessica Menton of Bloomberg News, the most pivotal question facing investors and traders is “whether decades-high inflation is nearing a peak or if prices are going to keep rising … Traders are closely watching the Federal Reserve’s preferred measure of inflation — the personal-consumption expenditures price index — because it will help determine if the central bank moves ahead with another 75 basis-point interest-rate increase at its meeting next week.” Although her article was focused on Wall Street and stock investors her statements offer articulate insight into other asset classes including gold and silver.

Thomas Martin, senior portfolio manager at Globalt Investments said, “The Fed is laying the groundwork to stop having outsized rate increases if the inflation data supports that. But if it doesn’t, they’ll be ready to continue with big hikes beyond November.”

As of 5:20 PM EDT gold futures basis, the most active December contract is fixed at $1667.40 after factoring in today’s net decline of $1.80. However, unlike previous trading days, today's dollar strength had a negative correlation with gold prices. The dollar rose by 0.79% with the dollar index currently fixed at 110.42. This means that the fractional decline in gold would’ve been much larger had the dollar not gained approximately 8/10 of a percent of value.

Spot gold is currently fixed at $1663.70 which is also a net decline of $1.80 today. On closer inspection, the Kitco gold index (KGX) reveals that normal trading increased the cost of gold by $11.85, and dollar strength took away $13.65 resulting in today’s fractional price decline.

 

Market participants are also factoring in how the Federal Reserve will factor in today’s government report that showed that third-quarter GDP rose 2.6% versus the estimate of 2.3%, growing faster than expected. The report revealed that the U.S. economy had its first period of positive growth this year. This caused gold prices to decline after the release of today’s Q3 GDP report. Gold futures traded to a high of $1674.80 today.

Included in today’s Q3 GDP report was the most current data on the annualized federal interest payments indicating that it has increased to $736.5 billion. This set a new record for annual interest payments on our national debt.

According to the US Debt Clock.org, our national debt is currently above $31 trillion and unsustainable. Higher levels of interest set by the Federal Reserve only exacerbate that problem. However, the current level of national debt and the high cost of servicing just the interest creates extremely bullish market sentiment for gold.

By Gary Wagner

Contributing to kitco.com

Time to buy Gold and Silver on the dips

Tim Moseley

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Things I Would Have Paid Money to Know Before I Started in Online Marketing

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Things I Would Have Paid Money to Know Before I Started in Online Marketing

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Introduction

When I started out in online marketing, I had no idea what I was doing. That's not surprising, given that I was brand new to the field—and particularly given that this is a rapidly changing industry with new trends popping up every day. While I've learned a lot since then, there are still plenty of things that would have been helpful for me to have known before diving into this world:

Search Engine Optimization

Search engine optimization (SEO) is an important part of online marketing. If you want to be seen, you need to be found. Getting your website ranked highly in search engines is a lot like getting your name out there. The difference is that when someone searches for something on the internet, they are looking for a specific answer or product, and if you provide it, then you can get their business because they already know what they want.

If you have no idea what I'm talking about yet, don't worry—I'll explain! Search engine optimization simply means improving your website's visibility in search engines like Google, Bing and Yahoo!. It's one of the most effective ways to get people interested in what you're selling or advertising on Facebook (or other platforms). Some examples include:

  • Writing blog posts about topics related to your niche industry(s)

  • Creating YouTube videos discussing aspects relating to those niches (e-commerce videos would be helpful here!)

Social Media Marketing

Social media marketing is a great way to promote your business. With the right strategy, you can reach a large audience, get people talking about you and your products, and drive more traffic to your website.

In this section we'll take a look at how to use social media for marketing purposes, what it takes to create an effective strategy for Facebook and Twitter, how to measure the impact of that strategy on sales or leads generated from the platform itself (if any), and some tips for using social media effectively in lead generation campaigns.

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Understanding Your Audience

  • Knowing your audience

  • Understanding their needs

  • Knowing what they want

  • Knowing what they are looking for

  • How to reach them, engage them and convert them.

Mobile First

The basics of building a mobile-friendly website:

  • Make it responsive. If you'd like to go the extra mile, hire a developer or use WordPress's built-in tools to create a fully custom responsive theme.

  • Use short sentences and paragraphs. The shorter the sentence, the easier it is for someone to read on their phone! Remember that most people are reading on their phones while they're walking somewhere or otherwise doing something else at the same time—so don't expect them to have much attention to spare when they're reading content online; keep things brief and concise.

  • Use bullet points instead of paragraphs where possible—and if there's room for both, definitely include them! They make everything so much easier for readers who may be skimming through an article quickly (and since we know most readers aren't really reading what we write anyway…).

Visitor Behavior

The visitor behavior of your website's visitors is one of the most important metrics to understand, because it tells you what kind of content you should create in order to get more traffic. If you have an e-commerce store, visitor behavior will determine how often they buy and what they buy.

In this article, we'll look at three things that are important to know about visitor behavior:

  • Visitors aren't all the same; some people need a lot more convincing than others before they commit to buying something.

  • Visitor behavior changes over time; depending on where visitors are in their journey (on your site), different types of messaging may be more effective than others at converting them into customers or leads.

  • Visitor behavior is influenced by many factors—everything from their demographics, location and device type can affect how likely someone is going to convert into a customer (or not).

PPC Advertising

PPC advertising is a quick way to get your business in front of your target audience. It's easy to set up and it can be very effective. You only pay for the ads that are clicked on, so you don't have to worry about wasting money. Skipping over this step can mean missing out on potential customers who might not have seen your ad otherwise!

How to Increase Conversion

Finally, you need to make sure that your landing page is clear and easy to navigate. This will help increase conversions because people will want to stay on the page longer if it's both aesthetically pleasing and easy to use.

Secondly, make sure that what you're selling has a clear value proposition. If you can't explain why someone should buy your product or service in one sentence, then they probably won't buy it at all!

Finally, social proof can be important when used properly because it increases trust when customers see other people using or enjoying the product or service they're thinking about purchasing themselves. The more positive reviews there are for something before someone makes a purchase decision (like seeing number of downloads), the higher their chance of making that decision becomes!

Why Marketing is Essential to Business Growth

If you're reading this article, then chances are you've heard marketing described as a necessary evil—something that's essential to business growth but not something anyone wants to do. While this is true, if you're going to be successful in an online business, it's important to understand what marketing actually is and why it's so important.

The definition most often used by marketers is: "Marketing is the process of identifying customer needs/wants and delivering relevant messages through strategic channels." This means that before your company can deliver a product or service directly to a consumer, you have to first understand what customers want (their needs), how they want it delivered and how much they're willing pay for it.

While Online marketing can be challenging, there are many resources you can use to help you.

While Online marketing can be challenging, there are many resources you can use to help you. One of the most important things to have is a mentor who has been doing what you want to do for many years. This person will tell you about their experiences and give advice on how to succeed in your business. If a mentor is not available then online communities can be helpful as well. There are forums where people ask questions about different aspects of online marketing that others have experience with and it’s a great way for someone just starting out in this field to learn more about what works best for them!

Another resource I would recommend for anyone interested in learning more about SEO or content marketing would be watching YouTube videos! There are so many great tutorials on YouTube by experienced marketers who share their methods with other individuals looking at improving their own personal brand within this industry (and beyond).

Conclusion

Marketing is an extremely challenging and rewarding field. It can be difficult to learn all of the different strategies, but it’s important to remember that there are many resources available to help you along the way. Online marketing is a constantly changing industry, so it’s important for marketers to stay up-to-date on what’s new in their field and what types of changes they should make in order keep up with these trends.

Tim Moseley

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Gold has respectable gains but still based on dollar weakness and not buying

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Gold has respectable gains, but still based on dollar weakness and not buying

Golf futures basis the most active December 2022 Comex contract is currently up $11.20 and fixed at $1669.70. Noteworthy was today’s intraday high of $1679.40 which came in just below the first level of resistance at $1680. However, once again we can see that while gold’s gains are respectable, they are based entirely upon dollar weakness. Furthermore, market participants bid the precious metal lower.

According to Reuters, “Gold prices rose to a two-week high on Wednesday as the dollar and U.S. bond yields slipped on expectations the Federal Reserve will temper its aggressive rate-hike stance starting December.”

As of 4:05 PM EDT, the dollar index is down 1.290 points or 1.16% and fixed at 109.54. The lack of market participants bidding gold higher can be seen through the eyes of the Kitco Gold Index (KGX). The screen print above of the KGC was taken at 3:53 PM EDT and shows spot gold was currently fixed at $1665 with a net gain of $11.90. However, as we have seen on multiple occasions recently it was dollar weakness that moved spot gold pricing up by $17.20, and selling pressure taking gold lower by $5.30.

This clearly shows that market participants continue to have their primary focus on the pace and magnitude at which the Federal Reserve continues to raise interest rates. It is widely accepted that the Federal Reserve will raise rates by 75 basis points in November and for the most part, has already been factored into current market pricing. It is also widely believed that the Federal Reserve will continue to raise rates at the December FOMC meeting.

According to the FedWatch tool there is a 55% probability that the Federal Reserve will raise rates to between 425 and 450 basis points, and a 37.7% probability that they will raise rates to between 450 and 475 basis points in December.

In February 2023 there is no decisive consensus about the size of the rate hike. According to the CME’s FedWatch tool, there is a 26.8% probability that the Federal Reserve’s benchmark rate will be between 450 and 475 basis points, a 42.4% probability that the fed funds rates will be between 475 and 500 basis points, and a 23.7% probability that by the end of the year the benchmark rate will be between 500 and 525 basis points.

The uncertainty in regards to the magnitude of upcoming rate hikes is directly related to anticipating how the Federal Reserve’s will be modified as more data becomes available to them. This week there will be critical reports that will help shape the Federal Reserve’s decision on rate hikes in both November and December.

On Thursday the government will release its data on the third quarter GDP as well as updated figures on the national debt of the United States. On Friday the government will release its report on the core inflation numbers or PCE. This could provide key and important data that will guide what upcoming actions of the Federal Reserve might be.

The most important question is while economists and analysts are expecting to see an economic contraction based upon the rapid rate hikes that began in March. However, how inflationary pressures will react if we don’t see a reduction in inflation following five consecutive rate hikes by the Federal Reserve this year?

The fear remains that after all of the rate hikes by the Federal Reserve Friday’s report reveals it had only a nominal effect on lowering inflation.

By Gary Wagner

Contributing to kitco.com

Time to buy Gold and Silver on the dips

Tim Moseley

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Common Questions heard from Affiliate Marketers and some solid trusted realistic advice to increase your promotion results

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Common Questions heard from Affiliate Marketers and some solid trusted realistic advice to increase your promotion results

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Introduction

You've probably heard these questions before. You might have even asked them yourself. But if you're new to the world of affiliate marketing, then this article will provide you with a few answers and shed light on some common mistakes that other marketers are making — information that can help you start getting results faster!

How Can I Do Better With My Affiliate Marketing?

How Can I Do Better With My Affiliate Marketing?

> Make sure your website is good: You should have a landing page with your affiliate link that converts.

> Make sure you have a good product to promote: If it does not convert, then it will be difficult for you to make money from it.

> Make sure your landing page is mobile friendly so people can see the offer clearly on their phones or tablets and click through to buy the product or service faster than ever before!

What Are Some Things That Will Happen After I Start Doing Affiliate Marketing?

  • You will make money.

  • You will have more time on your hands.

  • You will learn new skills and increase your knowledge base of the world in general.

How Can I Marry Together My Two Affiliate Marketing Niches?

You are probably thinking: “How can I marry together my two affiliate marketing niches?”

You can do this by making sure that you're promoting a product or service that is relevant to both niches. If you have an online business selling products for people who love animals, for instance, then make sure that your internet marketing campaigns are targeted at pet lovers who also love animals. This way, when they search for information on how to care for their pets online, they will see your ads and be interested in clicking through them.

What Keywords Should I Use For My Affiliate Marketing Sites?

There are a lot of people that think that keywords are the most important thing when it comes to affiliate marketing. While keywords are important, they’re not everything. You can have great content, but if your site doesn’t rank well in Google then you won’t get any traffic and the only way you can make money is if people buy your products or services through your affiliate links.

The best way to find out which keywords would work best for your site is by using a tool called SEMrush or Ahrefs (or another one) as these tools will show you exactly how much traffic each keyword gets and what websites rank for those terms. If there isn't much traffic going towards the keyword then chances are no one cares about it so don't waste time trying to rank there because there isn't any money in it anyways!

Another thing I like doing is finding out what questions people have asked before so I can create content around those topics which usually brings back more visitors than just writing articles about things nobody cares about anymore such as "What color shoes should I wear" (which nobody cares because we already know how).

 

How Long Does It Take To See Results From Affiliate Marketing?

You will never see results from your affiliate marketing efforts if you are not putting in the work. It takes a lot of time and effort to get results, so if you're not seeing any then it's likely that something needs to change.

If after 6 months of working hard at promoting products and services, you still don't have any sales or commissions then it might be time to move on and find something else that works better for you.

What Makes A Good Affiliate Website?

There are a number of different things that can make or break your affiliate website. The first and most obvious thing to consider is the design. A good design should be easy to use, look professional, and make a good first impression on visitors.

A good site layout is another important factor in creating an effective website that converts well. Remember that people are more likely to buy products if they find them quickly and easily — if your website doesn’t have this feature, then your conversion rates will suffer as a result.

The content of your site is also important because it helps you establish credibility in the eyes of potential customers by providing them with relevant information about the niche you sell in. If people don’t trust what they read on your page, then they may not feel comfortable buying from there either!

Is Wealthy Affiliate Legit Or A Scam?

Wealthy Affiliate is a legit company. They have been around for over 15 years, they have a great reputation and they are accredited by the BBB.

They also have an awesome support team that is always willing to help you out with any issues or problems that you may experience along the way.

They also have a great community of users who are always willing to help each other out as well.

How Can I Tell If An Email Is From Amazon Or Just Someone Trying To Commit Fraud?

There are a few key questions you can ask yourself whenever you get an email from Amazon:

  • Does this email address look like it's coming from Amazon? If there are some random letters after the "@" sign, then it may be another domain name altogether. For example, if you receive an email from "info@amazon.com" or "sales@amazon.com", then this is likely not coming from Amazon but rather someone who is trying to commit fraud.

  • Is there any wording that doesn't sound right for what we would expect an Amazon representative to say? For example, if they were asking for your credit card information or password, then this should send up some red flags immediately! If they were asking you to click on links in their emails or access confidential files on their website (which has never happened before), then those are also signs of fraud.

How Do Affiliate Links Work On Facebook?

Now that you have your affiliate links, you can use them to promote your products and services.

To add an affiliate link to Facebook:

  • Go to the page you want to post it on (or create one if you don't already have one).

  • Click on "Create Post" at the top left corner of the screen and select "Link." You should now see a box where you can enter a URL or embed a video from YouTube, Vimeo or another site. If you're adding a URL, make sure it has tracking parameters so that Analytics will pick up traffic from this link!

  • Click on "Use Link" at the bottom of this box; this will take us back into our text editor so we can start writing down what we want our audience members' eyes to see when they click through from Facebook onto our website or landing page (website).

If you follow some basic principles and apply them to your own affiliate marketing campaigns and learn from the successes of others, then you will be well on your way to getting the results that you want.

If you follow some basic principles and apply them to your own affiliate marketing campaigns, then you will be well on your way to getting the results that you want.

  • Be sure that the site has high quality content and a good reputation for providing value. If it does not, then there is no point in promoting it because people will not visit or trust what they find there.

  • Make sure that the product that you are promoting is one that provides value for people who are interested in buying it. You can only make money if someone buys something from your link, so do not waste time promoting products or services that do not provide any real value or solve a problem for the customer using them (or are even seen as harmful).

  • Make sure that the website where customers can buy these products has trust signals such as SSL certificates installed properly on their servers; otherwise customers may hesitate before making a purchase decision based on perceived risk factors like poor security controls being placed at risk due to lack of proper research into how reputable companies manage their e-commerce websites – especially when considering sensitive financial information such as credit card details being transmitted across insecure networks without encryption applied beforehand by using HTTPS protocol instead of HTTP protocol whenever possible; this would increase costs significantly but could save thousands (or even millions) over time by preventing breaches due to hacking attempts – especially since hackers tend not  to target small businesses which have less resources available than larger corporations with teams dedicated specifically towards cybersecurity

Conclusion

I hope that this post has helped answer some of the questions you have about affiliate marketing and how it can help you achieve your goals. If there’s anything else you would like to know about this topic or if there are any other questions that I haven’t covered in this post, please leave them in the comments below so we can discuss them!

Tim Moseley

The Artist that came out of the Winter