Profile Pages: Online Branding and Building Authority

Profile Pages: “Online Branding and Building Authority”

What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand on all levels of online marketing, especially search and social.

Building authority takes online branding to the next level by making each online presence for a brand authoritative. It goes beyond just about creating a blog or social media account. The following are ways you can build your online brand as well as your authority.

Everyone wants to be an authority.  READ: How to be an authority (Know Your Why First)
https://markethive.com/group/marketingdept/blog/how-to-be-an-authority

Start a Blog with Awesome Content

Blogs are beneficial for brands for three reasons. First of all, blogs help you rank well in search engines – Google loves fresh, unique content on websites that are constantly updated. If you’re looking to meet this goal, be sure to use Markethive’s blog platform and build a blog team in a Markethive group to assist in greater content and curation.

RE: WordPress Markethive’s technology super charges WordPress campaigns.

Next, blogs provide for great content to share on social media networks. It’s hard to get traction if your just sharing product and sales pages. But if you’re sharing informative blog posts about your industry, you’re likely to get a lot of traffic and social shares.

Markethive provides plugins and widgets and tech that allows visitors to subscribe to your blog from their Social Networks like Facebook, LinkedIn and Twitter, thereby allowing your new Markethive posts to publish to their news feed automatically.

Finally, great blogs can help your brand build authority in your niche. This is where you go above and beyond cookie cutter posts that talk about your product to creating awesome content in the form of:

  •     Tutorials
  •     Infographics
  •     Videos
  •     Industry Interviews

Awesome content will show fans of your industry that you know your stuff and therefore are the brand to go with for their business needs. A great example of this is the blog you are reading right now – Markethive has Inbound Marketing technologies, the go to Social Network and infographics  that have been tweeted and liked over 10,000 times and posts that have been viewed on Facebook, LinkedIn and Stumbleupon over 100,000 times.

There are two great fears that brands have when it comes to blogging. One is that they won’t have anything to blog about, and this is a complete myth. Everyone can find something to blog about. You just have to expand your definition of the target audience. Imagine you had a body shop. You probably won’t get a lot of attention if you’re writing about paint booths and sanding tools all the time, but you will if you think about broader topics that would interest the people likely to visit an auto body shop. You can blog about the latest coolest Hot Rods at the coming Hot Rod Nationals show or the latest NASCAR winner to grab fans of those programs. Or you can blog about environmental issues and the Prious to grab environmentalists. Just think bigger!

The other fear is that they will be giving away “trade secrets” and lose their business. This one is especially common within industries like SEO, where a brand might feel like giving out ten steps to link building will give their customers the info they need to just do it themselves. But this just isn’t true. I have found that most of the time, if you give a complex, in-depth tutorial, a potential customer will see that your brand has the knowledge to do the service, but they won’t have the time or resources to do it for themselves. Hence, they’ll go with you because they feel confident that your brand has the expertise demonstrated in the content provided on the blog.

The key with your brand’s blog is to make sure that it is apparent who is behind the content. Whether you have your blog on your domain (yourbrand.com/blog), as a subdomain (blog.yourbrand.com), or as a separate site (yourbrandblog.com), be sure that it is matched to your brand. Check out Markethive’s site, blog, and subscribers profile pages, logged in dashboard and display variances on hand held devices. All are unique yet all are well branded and follow a conventional identity protocol (all on separate domains and different devices) as an example of great branding.

Guest Blog for Others (This is a major component in Markethive)

When it comes to blogging, you don’t want to keep the good stuff all to yourself. Guest blogging (join a Markethive Group to share content is that easy) is a great way to build your online brand presence and authority. The basic goal is to find a (GROUP) blog whose audience will be interested in your brand, and create a great piece of content for that blog.

Notice I said great piece of content. I would go so far as to say that the content you create for another (GROUP) site’s blog should be even better than the content you create for your own site. You want the content you create for another blog (GROUP) to rock. You want that content to generate additional social shares, comments, and traffic for the blog owner.

As you create GROUP posts for others, be sure to save the links to those guest posts for future reference. As you approach new GROUPs that you would like to guest post upon, you will want to include those links as examples of your successful guest posts in other Markethive GROUPS. If you can convince the GROUP owner that your post will be a perfect fit for their audience and will drive significant traffic and response, the GROUP blog owner will have a hard time resisting.

My main tips for GROUP blogging for your brand include:

1. Find the best GROUPs to guest post on.

When it comes to blogs you want to get a guest post on, your goal is to find those whose audience would be interested in your brand. The blog should get a significant amount of traffic and social shares as well – there’s no reason to post on a blog that has no visitors just because it has high PageRank or any other criteria – you want to get some brand exposure out of this! Use the Markethive GROUPs directory to start your search for blogs in your niche or industry.

2. Find the GROUPs blogging policy.

If you see that a GROUP allows guest bloggers or outside contributors, the GROUP should have some page or post posted that describes their post policy. If they do have a policy page or post, then be sure to note any and all criteria.

3. Start building a relationship with the GROUP owner first. (Markethive Groups is excellent for this)

Now that you’ve found the blog you want to pitch an idea to, don’t just jump in and pitch them yet. Start by getting to know the GROUP owner first by following their Markethive blog posts, their Twitter and their Facebook fan page. Comment on some of their latest posts – make those comments valuable to enhance discussion and demonstrate your writing skills and expertise in the industry. CoPromote their posts using Broadcasting tools and widgets. Do this for at least a week or two before pitching content to them.

4. Research and pitch great topic ideas. (Join others in our live Markethive Work Shops)

Don’t create the content first and then try to find it a home. Once you’ve found the right blogs and started engaging with the blogs themselves, you’ll get a feel for the type of content they publish.

To get an even better idea of what content is successful for each blog, subscribe to them in your Markethive back office blog platform. Then you will be able to see the site’s latest traffic scores. The higher score, the more comments, tweets, Facebook likes, and other social shares the post received. Use these high-scoring posts as an indicator as to what content does well on each blog.

Now you can message via the Markethive message system or request to join their group saying that you have recently enjoyed reading their blog (as evidenced by your commenting & social sharing) and would like to contribute to their site as a GROUP member. After reading their guidelines, you would like to see if they would be interested in the following topics. Then add three to four great post ideas that you believe will fit their audience to choose from. And of course, if you’ve done guest posts elsewhere, include some of your best links. If not, just include some great links from your own brand’s blog.

5. Create Awesome Content.

Once you get approval from a GROUP, your next job is to create an awesome piece of content. Make sure it fits the theme of that blogging GROUP and that it has the overall feel / tone of the GROUP blog you are submitting to. Also be sure to add in relevant links throughout your blog post – not to your own properties, but internal links to the blog itself. This shows the blog owner you’re really giving it 100% for them and their audience and not just trying to promote yourself.

The self-promotion piece should come at the end with your guest bio. Check out other author bios on the blogs and create yours to match. This is where you can say you are John Smith, an industry enthusiast from ABC Company.

Again, be sure to consider the blog’s guidelines and previous guest author bios when deciding to add one or more links back to your brand. The blog owner ultimately reserves the right to edit it as they feel is necessary.

6. Support your GROUP post once it goes live.

It’s not over yet. After that guest post goes live, you should give it your unconditional love in the form of social sharing with your brand’s audience on Twitter, Facebook, etc. as well as coming by to respond to comments. That kind of response on your guest post will further boost your brand’s reputation as a great guest blogger as well as a confident authority in your niche.

Don’t Forget Blog Commenting

Blog commenting is a great branding and authority building exercise you can do on any blog in your niche. I would suggest subscribing to the top blogs in your industry in Google Reader, and each time there is a new post, be sure to read it thoroughly and add a valuable comment. Remember this isn’t about link building – this is about building your brand’s presence online as an authority in your industry.

Get a Disqus account as well as it is a sort of social network of people that comment.

You can use the blog’s previous comments as a guide as to how you should format yours. Some blogs require you to only use your real name, while others are a little more lenient in using your name – your company. I would suggest linking your comments to your blog as people are more willing to click through to a brand’s blog than their main website.

Your Online Branding & Authority Building Strategy Using Blogs

What is your brand’s strategy when it comes to building your brand’s authority using blogs? Be sure to share what you find brings your brand the best results in the comments!

Create a Consistent Brand Image for Each Profile

Have you ever visited a company’s social profile, and you were not sure that it belonged to the company? One of the most important parts of branding is keeping a consistent image across all of your online properties so that no matter what path a person takes from one property to the next, they will always know it is your brand. For example, someone might:

Find your fan page through a friend’s activity stream and then follow it to your blog, then website

See a tweet from someone they are following, visit your Twitter profile, and then continue onto your website.

Start at your website, then go to check out your social profiles to see if your company is engaging with fans. Engaging is fuel and grows awareness, authority and respect. Comment, recommend. Just drive by liking and endorsing does no one any good and makes you look like a tire kicking couch potato.

Just like you wouldn’t want pages on your website to be different themes, you will want your social profiles to do the same. Markethive also leads the way in doing it right as well:

MARKETHIVE

Markethive probably does the best with branding between their website, Facebook, LinkedIn, Twitter and YouTube accounts as shown above. All five are branded with the honey comb logo, color theme and climbers ascending Mt. Everest in representation of the entrepreneurial social community of entrepreneurs helping each other achieve their agendas, so you can feel the consistency moving from one property to the next.

BMW

The above shows BMW’s branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles. Each online property uses the same color scheme and is currently focused on automotive technology. The logos are all consistent, and the auto focused in the pages is different perspectives, the coloring and themes are consistent as well

BOLTHOUSE

Bolthouse’s (organic farm fresh juices) branding between their website, Facebook, LinkedIn, Twitter, and YouTube profiles as shown above uses the same color scheme, logo, and focus on their primary product, carrots and selections of juices. Excellent example of branding and consistency!

Help People Find Your Profiles

I do a lot of competitive analysis in my line of work, and one of the most frustrating things I have to do is search for a brand’s social profiles. Don’t hide your social media presence – flaunt them! Be sure to:

  • Put Social Icons on Your Website – Let visitors to your website know that you are engaging with your audience on social media as well by adding social icons to your website design. The most common places to place them include the header / menu bar, sidebar, and footer. They don’t have to be large and in charge – BMW’s are none existent on their main page and Bolthouse are right up top left of center where they should be and get the job done..
     
  • Put Social Links in Your Communications – Do you send emails regularly? Add social links to your email signature. Do you send newsletters? Add social icons to them.
     
  • Make Your Profiles Search Friendly – If I Google your brand name + Twitter, I should get your Twitter handle in the search results. To make this happen, be sure that the name of your social profile (and the username if possible) matches your brand name. You might be tempted to keyword optimize your profiles instead of optimizing them for your brand name – this is something you need to resist. You can learn more about social media SEO on how to optimize for both effectively for search engines.

Another frustration is the direct sales industry.

Even though the size of this industry is huge by any comparison with a market measured in the trillions, even the top 100 fail miserable branding with social media. Do not be like them, rather show them a good example with your efforts. After several days of research I was able to find one such company that at least had the top 5 Social Medias registered with a similar array (not the same name) of usernames.  The super majorities only have a token Facebook page, even less with Youtube and Twitter and nearly nonexistent with a Google+ and for that almost none of them are engaged.

BEACHBODY

Team Beach Body with a yearly market of 250 million, struggles with social media but has managed to set up the top 5 social medias, Facebook, Twitter, Youtube, Linkedin and Google+, albeit, the account usernames vary, and across the media branding is seriously lacking. It becomes painfully clear this industry needs Markethive or at least their distributors seriously do.

Get Engaged with Your Followers, Fans, and Subscribers

You probably know that it is important to maintain an active account by posting lots of updates, and that it is best to do something other than blasting advertisements non-stop about your brand. So the question is, what should you be doing to stay active in your social networks? Get engaged with your audience, of course. Here are the top networks to get socially engaged in for your brand.

Twitter Engagement

If you’re goal is to build a strong presence on Twitter and demonstrate your brand’s authority in your industry, you need get involved with your following. Some ways to do so include:

Monitoring Brand Mentions – If you use Twitter itself, just do a search for your brand and save the search for future reference. If you use a Twitter management tool like HootSuite, create a keyword search column that will constantly update you with brand mentions. Anytime someone says something about your brand, whether it is good or bad, you should be responding to it if at all possible. This may mean adding some extra team members to your social media GROUP as a response staff. But over time, if people see that you are always on top of any discussion of your brand, you will gain trust and receive lots of great word of mouth marketing. People will tell their followers what a great response they’ve received from you and likely recommend you based on their satisfaction level.

Monitoring Industry Conversation – One of the best parts of Twitter is that you can jump into any conversation, anytime. So if you are a company providing Inbound Marketing services and technologies like Markethive, you can monitor anyone who talks about Inbound Marketing, SEO, linking, Entrepreneurial interests, and other related topics and just answer simple questions that anyone asks about those topics demonstrating your expertise.

Curate the Best Content – Even if you are the best content creator in your industry, people often like to see a second opinion. Find out who other authorities are in your industry and share their opinion on industry topics with your following. You will gain more relevant followers simply for sharing the best news.

Facebook Fan Page Engagement

There are several different ways you can engage with your fans using your fan page that will keep your current fans active and bring new fans to your brand. These include:

Updating Your Fan Page on Facebook – It’s tempting to use HootSuite and other automated programs to update your fan page. But it’s becoming more and more obvious that if you want your updates to show up in fan’s news feeds that the updates must be organic, or originating from your fan page itself. So take the extra time to disable all of your autofeeds and start updating your fan page manually on Facebook. And when people start engaging with your posts or posting directly on your wall, be sure to respond to them. If they know they’re getting response, they’re more likely to return. No one likes a one-way broadcast.

Try Out Different Types of Updates – Don’t just post links or ask questions. Spice it up – add some video updates and photos. Different types of people like different types of content – be sure to try to cater to everyone by mixing your content up!

Thanks to the last major update to Facebook fan pages, you are able to use Facebook as your fan page. This means you can like pages as your fan page instead of your personal profile and then comment on them as your fan page. If you can find pages that are not direct competitors but whose audience will be interested in your brand, you will want to get active on them. For example, social media consultants should be living on Social Media Examiner’s fan page to connect with other individuals and businesses looking for social media help.

LinkedIn Engagement

If your brand isn’t on LinkedIn, you are missing out. LinkedIn allows you to add a company page where you can post your products, services, job openings, and even send status updates to your company followers including your latest blog posts. But some of the best branding and authority building activities for this network lie in the activity of the professional profiles including:

Participating in Groups – There are lots of great, active groups on LinkedIn in a wide variety of industries. Find the groups that have your potential client base within them and start getting active in discussions and posting useful content. Just be sure not to do anything that the group moderator would consider as spamming!

Answering Questions – The next best area to build a great professional reputation and strong authority in your industry is in LinkedIn Answers. There are questions asked every day in topics ranging from administration to technology. The people who answer the most questions are also featured on the answers’ home page as the week’s top experts!

Gaining Recommendations – Last, but not least, is recommendations. You can get recommendations on both the company pages and the professional profiles of your employees. Imagine if someone is browsing your company’s page and sees that the top employees have a ton of recommendations. It will show that you have a lot of experts in the industry which will make potential clients even more confident in your brand!

Thomas Prendergast

How to be an authority


How to be an authority (Know Your Why First)

Being an authority figure in the online space should really be the goal of any website. When you are an authority figure you have the power to socially influence through your actions and words which means you hold a great deal of power & trust in front of your audience. The Bing Webmaster Blog recently put out a great piece on being an online authority which I think everyone should read. Please keep in mind that being an authority figure does not come from slapping together a mediocre plan. It takes though and dedication to put together a fierce action plan.

From Google:

“If a site is an authority in your industry, you can bet that it will be for Google as well. So if you’re a web designer, a link from Smashing Magazine or A List Apart helps, as a lot of other web design sites will be linking to those sites, thus causing those sites to be ‘hubs’ in the web design space.”

— Joost De Valk, Yoast

Being an authority online comes with huge benefits.

  •     Increased rankings for individual website pages
  •     Industry authority
  •     Heavy online influence
  •     Increased business
  •     Immense traffic spikes

Basically there is no down fall to being an authority figure in any industry but if you truly want to get there you have to lay out a path in the right direction to make it happen.

Here are some great ways to get on the right path to be an authority figure in your space:

Be Knowledgeable

If you are just getting started in your space you are not going to influence anyone overnight. Authority requires seasoning and experience in a space along with being able to present that experience in the right manner in front of your target audience.

Get Active in your Community

You absolutely have to get active socially in front of your community. If you want to be viewed as a leader you will have to engage with your audience on social communities like Facebook, Twitter and YouTube. You also want to make your website a destination spot that promotes back and forth interaction. (important)

Be a Resource

You want your audience to come to you for advice and help. Once they start turning towards you for help that means they are starting to look at you in a whole new different light.

Encourage Sharing

If you want others to share your material you are going to have to share their material as well. Encourage proactive content sharing so your audience can learn from not only you but from the people around you too. This will allow you to become a central hub which is really the focus of your efforts.

From Google: (again)

Its generally held that when an engine assigns deep links to the content of your website, you’re an authority.  And while this is more or less true, the engine seeing you as an authority happens well in advance of those links appearing.

As you produce useful content, we try to match that useful content against queries.  If the actions searchers take indicate they are pleased with your content as a solid resource, then we try you again the next time.  This testing happens a lot.  Hundreds of thousands to millions of times, depending on query volumes and content matches.

We watch the patterns of interaction and soon enough, those resources that searchers seem to be particularly pleased with start to float to the top.  We’re not just talking click-through-rates here, either.  We’re talking the entire signal-set that influences ranking at work here.

  •     Do you have unique, useful content?  Check.
  •     Do you produce new content frequently? Check.
  •     Do you have a solid history?  Check.
  •     Do you have trustworthy links pointing at your content? Check.
  •     Do you have an active social presence?  Check.
  •     Do people retweet and like your social content? Check.

Negative Trust Influences

What can you do to your own site, or could a competitor do to you, that will nuke your trust and therefore rankings?

“I always think that links have a positive or negative value. Let’s say the BBC gives you a +10,000 and a spammy blogspot link gives you a -100, you still have a positive 9,900 score. The problems occur when the BBC get hit with a link selling penalty, if your backlinks have fallen into negative equity things go south quickly.

Get caught selling links and your link value could shift from a positive value to a negative value, so I re-visit my clients links monthly and check out what’s happening to the sites that link to them”

    — David Naylor, Bronco

Buy and Sell Links – First is if you are obvious in your link buying, don’t expect to last long in the search engines. Mr Cutts is very keen on tracking down and destroying sold links. There are even some sites that are so “dirty” in Google’s eyes that a purchase in the right place and right time can nuke you over night. Don’t believe me? Ask the right people at the right conferences to show you the evidence. That’s all I am saying 🙂

Bad Neighbors – If your links are not paid but still associate you with the seedier parts of the interwebs, don’t be surprised if you are seen as guilty by association.

Comment Spam – Leave the spam up, get it indexed, and watch your results rocket to the bottom. It’s the “broken windows” theory of SEO.

Unnatural Growth Patterns – Google will look carefully at your link growth for any signs of unnatural acquisition. This isn’t to say that if you get on the front page of Digg and garner 20k visitors and as a result, 100 fresh links that you will be penalized. What is likely though is they will take a closer look if your brand new domain arrives out of the gate with one page of content and 10,000 links overnight.

Lack of Link Diversity – Are your links coming from friends and your own sites or are they arriving naturally because your content is awesome?

Thin or Spammy Content – Duplicate, scraped or feed content, or spammy gibberish is likely to get marked down. As you would expect, Google is aiming to promote the highest quality. They will use human checks, algorithms and watch the behaviour of their customers to see if what they are delivering meets expectations.

So the first element to emphasize is make your site evolve as naturally as possible!

 

“You can manufacture authority with a very intelligent link building campaign but more often than not it’s the natural growth of the site and links with other sites in the same industry that gives Google reason to trust the site.”

 

    — Patrick Altoft, BlogStorm

Thomas Prendergast

Customer Centric Model

It has been my agenda for nearly 20 years to reform an industry that is for the most part built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM Network Marketing) you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model. All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001 I was introduced to this new direction in MLM by the simple statement, just buy your customers. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market a consumer (customer) based ISP, nationwide dialup Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; "alien, illogical and disturbing".

Let me explain:

My introduction and very successful sojourn with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company. I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions. So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions. None of them ever did and in my opinion, the super majority of MLMs are run by greedy sociopathic owners, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric.

amazon.button

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:

http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that,

“IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them

Everyone has to be able to work in a call center.”

 

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

 

3. The Empty Chair

The Most Important Person in the Room “Focusing on the customer makes a company more resilient.”

 

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

 

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet,
they can each tell 6,000.”

 

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned “with our customers, then in the long term that will work out really
“well for customers and it will work out really well for Amazon.”

 

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

 

Over the past two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

jeff.deep.apology


 

From “MLM” aka “Network Marketing”,

to a sustainable Coop Customer based Marketing Platform!

Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just the elite few, we know as “leaders” in their respective company.

1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc.

2. The Virtual Warehouse

This may be putting cart before the horse. Inspired by Amazon’s virtual warehousing for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing and paying additional shipping, your monthly product commitment in your spare bedroom, garages or den has been the standard fro decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3. Customer and Lead co-op acquisition

This is where the company marketing people run ads, driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or best have enrolled into auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, entering the product (pulling from existing inventory and/or purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number. [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number. IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, or the technology, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

nopalea.800

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more need for narcissistic leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6. API (Application Programming Interface).

Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, drive and support the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types.

Basically allows the company to remotely control pricing,

merchant collection, shipping and communication via the

distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer. Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products. I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and rare MLM retail sites I am aware of. It sells the coffee, the coffee benefits offers one off sale and free shipping with autoship.

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8. Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.

There are solutions and Markethive is one of the best options. Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents, Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to srtand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:

Thomas Prendergast

CMO: Markethive

Original article here:

https://markethive.com/marketing/blog/the-customer-centric-model

Thomas Prendergast

Why a Multilingual Website

10 Reasons why you need a Multilingual Website

10 Reasons why you need a Multilingual Website

The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information.

For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.

The multilingual website will continue to become a necessity for businesses and organizations as the process of internationalization unfolds.

1 Shift Away from English Internet Users

The internet began as an English speaker's invention and as a result was dominated by English speaking users and sites. However, times are changing. With the growing numbers of people buying PC's and internet access available from Nigeria to New Zealand, English speakers will soon be in the minority when it comes to internet use.

Results of research carried out by Nielsen-Netratings in March 2005 described foreign internet markets as "low hanging fruit," i.e. if you have the will and foresight there are massive revenues to be found for relatively little effort. The results showed that internet use in the traditional strong holds of the USA, Germany, the UK and Sweden is flat lining. On the other hand countries such as France, Hong Kong, Italy and Japan are seeing substantial growth in internet usage.

As Kaizad Gotla, senior analyst at Nielsen-Netratings states, "The easiest opportunities are in countries where internet usage patterns and user/site relationships are less established. Acquiring users in markets that are currently in their growth stages will lead to a loyal user base that will pay dividends for internet companies in the future."

2 Cost Effective Marketing Tool

Having the ability to communicate to a whole new international audience in their own language will undoubtedly yield results not only in a financial sense but also in terms of marketing and creating awareness of your brand, service or product.

A multilingual website in the grand scheme of things is probably one of the most cost effective ways of marketing your company, capturing new users, building relationships with new clients and giving your brand an international outlook.

3 New Customers

Ultimately what a multilingual website brings you are new customers. By having your site accessible to potentially thousands of people you are showcasing your company across the globe. For non-English speaking users looking for your product or service, you automatically capture their attention.

4 Sales

With every language added to a website there is the potential for an increase of between 100% in sales. Even if a multilingual website is translated into a few of the major world languages, i.e. Spanish, French, German and Italian there is potentially a 400% increase in sales. There are few other ways to get such an increase for such little investment.

5 Customer-Centric

A multilingual website demonstrates you are thinking about the customer. That little extra effort shows you have thought and cared enough about them to offer the website in their language. As with anything in business, if the customer thinks you care, they will want to do business with you.

6 Trust

For many cultures there is an issue of trust when it comes to buying over the internet, especially if they feel it is in a language they are not fully proficient in. Offering them a language alternative allows the customers to feel secure in the fact they know what they are buying, how and who from.

7 Culturally Sensitive

A multilingual website, if designed properly, overcomes potential cultural barriers through allowing access in a native language. This automatically puts the user in a 'cultural comfort zone' due to their being able to navigate, understand and interact with the website.

8 Beat Competitors

To get the competitive advantage in today's environment you need to think outside the box. Many businesses try to differentiate themselves from their competitors. Look at your competitors – if they have multilingual websites then why don't you? If they don't, then why not lead the marketplace and establish your company or brand abroad before they do.

9 Shows International Nature

Image is everything. A multilingual website demonstrates you think, work and deal internationally.

10 Search Engines

Search engines lead people to your site. In countries such as China, Japan and France, Google, Yahoo and MSN are not the default search engines. Home grown search engines are emerging and they are proving successful because they work in native languages and are focused on the habits and needs of their users. Such search engines are a key to tapping those markets and unless they have access to a particular language through your multilingual website then you will not be found.

In addition, many of the key search engines, especially Google, are developing the capacity to run searches in foreign languages. Having pages of your site available in those languages ensures maximum potential for your site being picked up in searches.

Conclusion

Business continually sees shifts and changes. At present the multilingual website is still in its early stages, with mostly large multinational companies using them to secure an international foothold. However, the trickle-down effect will naturally occur and the multilingual website will become part and parcel of an internet presence. Whether people chose to invest now or later is the only choice they have.

 

Thomas Prendergast

What Does Advertising-Supported Revenue Model Mean?


What Does The Future of  the Ad-Supported
Revenue Model Mean to the Internet and Technology?

An advertising-supported revenue model is a business approach that emphasizes the sale of advertising as a major source of revenue. This structure is most prominent in traditional broadcast and print media, as well as online media. Media businesses generally earn revenue from advertising, customer subscriptions or a combination of the two.

Traditional Media

TV and radio shows, along with newspapers and magazines, generally serve to entertain or inform viewers or readers. TV and radio have traditionally been largely advertising-supported. While networks and TV stations do often earn revenue through subscriptions to satellite or cable television, much of their income is earned from advertisers trying to appeal to viewers. Similarly, magazines and newspapers charge subscription or purchase fees, but advertisers pay to place ads within these print media.

E-Commerce

The emergence of the Internet in the mid-1990s has affected the advertising-supported revenue model. Newspapers, for instance, have tried to adjust to increased demand for online content and limited growth in print publications. Thousands of media websites have been born online, which often offer free access to content for users. This attracts users and enables the publishes to sell banner ads and advertorial ad spaces. Traditional newspapers have offered free content as well, but many are trying to figure out how to combine ad revenue with subscription fees as of 2013.

Benefits

The benefit of an advertising-supported revenue model is that if you have an audience, you can almost always find companies that want to pay to reach it. This is especially true when you can provide specific details about the nature of your audience. When you operate with a 100 percent ad-supported model, you can more easily attract users with free content. Newspapers have long given away hundreds of copies to businesses and organizations in communities to drive up their circulation and readership, and subsequently, ad revenue potential.

Drawbacks

The major drawback of an entirely ad-supported revenue model is the inherent lack of diversification. Businesses generally prefer multiple revenue streams when possible. In a down economy, advertisers might back off their investments, which can more negatively affect a medium that has no subscription revenue. Plus, print publications, and even some websites, have high costs. Even a small subscription rate can help cover some of these costs. Local newspapers charging, say, 35 cents per issue can't use that to cover all production costs, but the fees do help offset costs and allow revenue to build.

Facebook Reports Soaring Revenue, Buoyed by Mobile Ads

On Wednesday, Mr. Zuckerberg’s social-networking company, Facebook, reported another quarter of soaring revenue. The company said sales in the fourth quarter rose 52 percent from a year ago, to $5.84 billion, while profit increased to $1.56 billion, more than doubling from $701 million a year ago. For the full year, the company reported $3.69 billion in profit on $17.93 billion in revenue, an increase of 44 percent from 2014.

The numbers far surpassed Wall Street’s fourth-quarter expectations of $1.2 billion in profit on $5.37 billion in revenue. Investors welcomed the performance by pushing up Facebook’s stock more than 12 percent in after-hours trading.

The results were largely a result of Facebook’s enormous success in selling advertising on mobile devices, a business that the company was not even in just a few years ago. Mobile ads made up 80 percent of the company’s total ad business in the fourth quarter, compared with 23 percent in the same quarter of 2012.

“We have a Super Bowl on mobile in the U.S. every single day,” Sheryl Sandberg, chief operating officer of Facebook, said in an interview.

The results offer a bright spot in a tumultuous climate for many American technology stocks. Shares of Twitter, Facebook’s most visible social networking competitor in the United States, have tumbled more than 55 percent during the last year. Yelp, the local-review service, is down about 60 percent. LinkedIn, the professional social networking service, is off more than 15 percent.

Facebook is a much larger company than many of its peers, yet it is able to keep its growth rate high. The company has notched double-digit jumps in ad revenue and in the expansion of its user base. Facebook now has 1.59 billion monthly visitors, up 14 percent from a year ago. About 1.44 billion of those people visit the site on a mobile device; 1.04 billion visit Facebook every day.

That growth engine has given Facebook lots of room to play in different areas — like virtual reality, messaging and even building drones capable of delivering Internet service to far-flung places around the world — that seem to have little to do with Facebook’s core business of advertising.

Facebook is spending billions of dollars developing those projects, and Mr. Zuckerberg has repeatedly said the company has no plans to make money on them in the near term. In an earnings call with investors, David Wehner, Facebook’s chief financial officer, said the company projected that expenses would increase roughly 30 to 40 percent over the course of 2016 compared with last year.

One example of the spending is on Oculus, Facebook’s $2 billion bet on bringing virtual reality to the mainstream. The unit will begin selling its first headsets to consumers in March. Facebook has said it plans to sell the hardware, called the Rift, at a loss to help the technology catch on with a large audience.

“These are long-term bets, but we don’t think they’re particularly large bets relative to the size of Facebook,” said Ben Schachter, an Internet analyst at Macquarie Securities. “They’ve gone out of their way to say they’re not Google and going after health care, for instance.”

Other analysts said they also saw potential for profit in the hundreds of millions of people who regularly use Facebook Messenger and WhatsApp, a messaging service also owned by Facebook.

They are also bullish on the potential for Instagram, the photo-sharing service that has more than 400 million regular monthly users, to become a significant source of revenue in the future. The company does not disclose what portion of revenue Instagram accounts for in Facebook’s overall sales. Ms. Sandberg said 98 of the top 100 advertisers on Facebook also advertised on Instagram in the last quarter.

As for Mr. Zuckerberg, he spent a portion of the investor call on Wednesday talking about his new role as a father to his daughter, Max.

“With a new addition to my family, I’ve been reflecting a lot on the legacy we want to pass on to the next generation,” he said, adding that he wanted Facebook to “continue to focus on solving the fundamental challenges facing the world, and bringing the world closer together.”

Thomas Prendergast

Entrepreneurial Social Networks

Top 5 Social Networks Entrepreneur Strategy

There are hundreds of social networks out there. You can’t be everywhere and we all need to focus our efforts and time on the most effective social networking sites. Here are the social networks I would recommend most for entrepreneurs.

Looking for a job? Consider creating your own. There are a number of social resources to help you connect with other entrepreneurs and get your business ideas off the ground.

Here are the top 10 social networks for entrepreneurs. Each helps entrepreneurs succeed by providing them with the guidance, tools and resources they need to setup their company and gain exposure.

Nothing compares with the brute force horsepower Inbound Marketing engine that comes free with Markethive, but we need to build alliances among our peers and this list is the top 10 of other Entrepreneurial social nets we recommend you frequent as well.

1. Markethive

I am putting Markethive as number one for many reasons, including a serious case of bias. I built it, aside from that. Markethive is a traditional easily navigated and profile oriented network similar to Facebook, oriented like LinkedIn but unique in that it's engine is a multimillion dollar Inbound Marketing platform. As entrepreneurs, we invest (spend) millions on autoresponder systems, capture page systems, blogging platforms, broadcasting technologies, known as Inbound Marketing today. Markethive's founder is the same man the developed Veretekk and invented Automated Marketing, auto responders, capture pages basically what has become today known as Inbound Marketing. There is no other Inbound Marketing solution on the Internet that comes close, has the level of integration found on the Internet at any price and the other systems cost upwards of $10,000 per month. Markethive's Inbound Marketing platform is free included and built into the social network.

2.  StartupNation

Most social networks neglect the content aspect that makes StartupNation so useful.  With articles, forums, blogs, on-demand seminars, and podcasts, entrepreneurs will be better prepared for their ventures and have the resources required to make better business decisions. 

There are a wide range of topics being discussed on StartupNation right now, including business planning, marketing and web-based business.  The site also offers a series of competitions, such as a dorm-based 20 contest and an elevator pitch competition. If you're an entrepreneur or hope to become one, this site is definitely one you can’t miss out on.

3.  LinkedIn

It’s difficult to leave LinkedIn off of any social networking list because it’s so useful for anyone who's either searching for a job, is trying to network with like-minded individuals, or building a company.  LinkedIn offers many resources for entrepreneurs, such as groups, including the very popular “On Startups” group that has over 54,000 members. 

Entrepreneurs on LinkedIn should brand themselves properly so they can attract the right kind of business opportunities, and perform searches to find service providers or partners.  As an entrepreneur, you should also be looking to participate in LinkedIn Answers, events and applications to spruce up your profile and become a valuable member to your community.

4.  Perfect Business

If you want to meet thousands of serious entrepreneurs, experts and investors from a variety of industries, then Perfect Business might be the perfect social network for you.  The type of people you’ll find are potential business partners, potential clients and advisers. Additionally, the site has leading business partners like Entrepreneur and Virgin Money.

From business networking to a video center where you can learn from successful entrepreneurs, a business plan builder and even an investor center, you’ll have most of the resources you need to create or regenerate your business. There is a free basic membership and a gold membership that costs $29.99 per month.

5.   The Funded

The Funded is an online community of entrepreneurs who research, rate and review funding sources.  Entrepreneurs can view and share terms sheets to assist each other in finding good investors, as well as discuss the inner workings of operating a business.  General benefits of this site include viewing facts, reviews and commentary on funding resources, and accessing RSS feeds of the most recent public comments by members. 

By joining the site, you have access to detailed fund profiles with specialty, reference investments, and investment criteria, in addition to accessing partner vCards that have full contact information of all partners at venture funds.  In order to get any value out of this social network, you pretty much have to become a member.

 

 

Thomas Prendergast

The Inbound Marketing Methodology

The Inbound Marketing Methodology


Inbound marketing is all about getting found online by your audience. It's where they're looking for you. They've changed their shopping behavior, and we’re helping businesses adapt. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists.

What is Inbound Marketing?

It's how your audience is behaving online today.

They're not waiting for the message to be brought to them. They’re searching online for the content that helps solve a problem and make their buying process a much more informed one.

Inbound better positions your company to be the solution your ideal customers are looking for by developing an online presence that speaks to them and their specific interests and needs.

Why does it work?

The shopping behavior of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention.

Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — things like buying ads, buying email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.

Attract

We're not looking to simply attract website visitors, but rather attract the right kind of visitors that are valuable for business. For too long, the emphasis has been on traffic volume instead of the quality of the visitor. As consumers continually shift their attention online for research, most everyone has an online presence, including your competitors. You need something more.

Convert

Once you're driving more qualified visitors to your website, you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value in exchange. Using your buyer personas as the foundation, crafting resourceful downloadable offers in the form of ebooks, whitepapers, videos, or checklists is the first step in optimizing your website for lead generation.

Close

Now that you're generating more qualified traffic and leads to your website, the focus now is on nurturing these leads with the right content at the right time in order to help close them into customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.

Delight

At its core, inbound marketing focuses on creating remarkable content for visitors, leads, and even your current customers. Once a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Continuing the positive experience with social monitoring, exclusive content, and further assistance helps to create brand loyalists, who in turn, deliver referral business.

Thomas Prendergast

We choose the nominee, not the voters: Senior GOP official

We choose the nominee, not the voters: Senior GOP official

Political parties, not voters, choose their presidential nominees, a Republican convention rules member told CNBC, a day after GOP front-runner Donald Trump rolled up more big primary victories.

"The media has created the perception that the voters choose the nomination. That's the conflict here," Curly Haugland, an unbound GOP delegate from North Dakota, told CNBC's "Squawk Box" on Wednesday. He even questioned why primaries and caucuses are held.

Haugland is one of 112 Republican delegates who are not required to cast their support for any one candidate because their states and territories don't hold primaries or caucuses.

Even with Trump's huge projected delegate haul in four state primaries Tuesday, the odds are increasing the billionaire businessman may not ultimately get the 1,237 delegates needed to claim the GOP nomination before the convention.

This could lead to a brokered convention, in which unbound delegates, like Haugland, could play a significant swing role on the first ballot to choose a nominee.

Most delegates bound by their state's primary or caucus results are only committed on the first ballot. If subsequent ballots are needed, virtually all of the delegates can vote any way they want, said Gary Emineth, another unbound delegate from North Dakota.

"It could introduce Paul Ryan, Mitt Romney, or it could be the other candidates that have already been in the race and are now out of the race [such as] Mike Huckabee [or] Rick Santorum. All those people could eventually become candidates on the floor," Emineth said.

House Speaker Paul Ryan, who decided not to run for the White House this year, said in a CNBC interview Tuesday he won't categorically rule out accepting the GOP nomination if a deadlocked convention were to turn to him. But on Wednesday, a Ryan spokeswoman said the speaker would not accept a Republican nomination for president at a divided convention.

 

Democrats experienced the last true brokered presidential convention to go beyond the first ballot in 1952. Republicans came close at their 1976 convention.

"The rules haven't kept up," Haugland said. "The rules are still designed to have a political party choose its nominee at a convention. That's just the way it is. I can't help it. Don't hate me because I love the rules."

Haugland said he sent a letter to each campaign alerting them to a rule change he's proposing, which would allow any candidate who earns at least one delegate during the nominating process to submit his or her name to be nominated at this summer's convention.

If the GOP race continues at the same pace, Trump would likely have a plurality of delegates. So far, he's more than halfway to the 1,237 magic number.

Trump split Tuesday's winner-take-all primaries in Florida and Ohio.

The real estate mogul dominated in Florida over Sen. Marco Rubio, who dropped out of the race after losing his home state.

But Trump lost Ohio to the state's governor, John Kasich. Trump also won Illinois and North Carolina. He held a slim lead over Texas Sen. Ted Cruz in Missouri early Wednesday.

Emineth, also a former chairman of the North Dakota Republican Party, told "Squawk Box" in the same interview that he's concerned about party officials pulling "some shenanigan."

"You have groups of people who are going to try to take over the rules committee," he warned. "[That] could totally change everything, and mess things up with the delegates. And people across the country will be very frustrated."

"It's important that the Republican National Committee has transparency on what they're doing [on the rules] going into the convention and what happens in the convention," he continued. That's because of "all the votes that have been cast in caucuses and primaries. Don't disenfranchise those voters. Because at the end of the day, our goal is to beat Hillary Clinton or whoever their [Democratic] nominee is in November."

Emineth said he's worried that frustration would discourage Americans in the general election from voting Republican.

CNBC's Lori Ann LaRocco contributed to this report.

Thomas Prendergast

The Artist that came out of the Winter