Tag Archives: marketing

The Psychology Of Marketing

The Psychology Of Marketing

 

Marketing aims to identify and satisfy customer demands by providing products and services. The marketing process includes exploring, creating, and delivering value to meet a target market's needs, whether online or at trade shows and public events. 

The decision to launch a marketing campaign is reasonable based on several factors, such as the availability of products, the need to correct erroneous information, or a desire to drive traffic to a particular website. 

You can implement a marketing campaign to emphasize specific themes or attributes and select a target audience. These themes or features may inform customers about the value of that particular product or service or inspire them to purchase it. It is essential to know your target demographic, as it allows you to tailor your ads to meet their needs and desires.

Marketing arose as a result of the rapid development of civilization. As long as there was an excess of demand over supply, manufacturing companies could concentrate on production only. However, with the rapid growth of technology, the production process accelerated, and gradually the market began to satiate until supply began to exceed demand. At that moment, solving how and what to produce was already necessary. 

With the modernization and simplification of production, the number of companies on the market also grew, and consumers got more choices. With increasing competition, companies began to address the question of what steps to take to make consumers choose their products. And hence there was space for the emergence of marketing.

 

Thus, marketing creates links between the market and businesses. It is based on human needs and desires. The human factor is applied and manifested both on the demand and supply sides. It is evident that psychology will also play a role in marketing.

Five Basic Psychological "Tricks."

1. Reciprocity (commitment)

    – give a little something for free, and then it'll come back to you

      as no one wants to be in debt 

2. Liquidation Offer and Consistency

    – we don't all like to make decisions 

    – we are afraid of the new and the unknown

    – we'd better shop at a friend's

3. Price Anchor and Contrast

     – When something's on sale, we go and shop

4. Paralysis of Decision-making

    – make it easier for people to make a choice and make an offer that, at a glance, 

      is the best possible solution you can buy

5. Social Proof

    – a lot of people have already bought it.

More About These Five Points:

What is the principle of reciprocity?

One person gives another a "gift," and the donee feels obligated. Thus, they feel a natural obligation to return the gift (to meet the following requirements of the donor).

What is a liquidation offer?

It is an offer so convenient and cheap that we do not have to think about buying for a long time. The price tag of such a liquidation offer is often meager, so we just do not have to consider for a long time whether it will pay off for us or not.

How does the principle of consistency work?

The principle "advises" us not to take risks and do what we already know and have tried. It protects us from the fear of the unknown. It is the principle people follow when they shop in the same supermarket for years, even if a few meters away is a new modern supermarket, which is cheaper and has a broader range.

What is a price anchor?

Discounts in marketing can work precisely because of the price anchor. It is the price tag or value of the goods. For example, when a product costs 100 USD, the price anchor equals 100 USD. When the goods suddenly have an "action" price of 69 USD, it seems advantageous to us thanks to the price anchor.

What is the paralysis of decision-making?

It is caused by more similar offers where the customer hesitates on what to choose.

Eliminate selection where possible or pre-select the most crucial option – the most effective solution to decision paralysis.

How does contrast work in marketing?

It is similar to a price anchor. In short, we compare two variants (more expensive / cheaper). And naturally, we choose the more profitable one. 

If it is not evident at first glance which offers are better, then follows a decision paralysis. In this case, customers often choose neither because they are looking for the best possible solution (convenience, savings, etc.) and cannot make a choice.

What is social proof?

It's confirmation from other people that our decision is the right one. These are references, sales figures, but also, for example, restaurants full of people.

 

 

Half of all our activities are based on habit. 

In marketing, on the contrary, we need to break the potential customer out of his habit. But psychologists have observed that we are most accessible when we have a life change – we are moving, we have a baby, we are approaching 20., 30., 40., 50…. birthday. 

Finally, Something About Colours

Colour psychology is the study of hues as a determinant of human behaviour.

Carl Jung was one of the pioneers of the interpretation of colours and their significance for the human psyche.

Jung said,"colours are the mother tongue of the subconscious." Colour influences perceptions that are not obvious, such as the taste of food. Colours have qualities that can cause certain emotions in people. They can carry a specific meaning.

        

 

What Is New In The Last Years

Biochemical marketing, as the new type of marketing is called, can increase efficiency by up to half and reduce costs by 70-80% in the format of low-cost multi-layered marketing. And in doing so, it is enough to know and use the biochemistry of four substances generated in a healthy human body: serotonin, dopamine, endorphin, and oxytocin.

Each of these substances has its own features and functions. Still, they are all responsible for positive changes in the human body, increasing the level of trust between people, reducing stress and anxiety, and creating a sense of well-being. And thanks to this, low-cost marketing can be done through public relations, social media, events, etc., with the help of biochemistry.

 

In no case should we forget, whatever methods we use, that our goal is a satisfied customer who returns. The applied psychology of the marketing world helps to find the necessary keys to understanding how the human mind works and is the basic knowledge of getting potential customers to buy your products eventually.

 

Although, at first glance, marketing may seem like a simple matter, if you delve into the issue more, you may start to feel a little lost. Markethive will provide you with comprehensive marketing tools. It is a platform for entrepreneurs with many innovative features. You will find all the tools for your business under one roof and have the opportunity to contribute to the spirit of friendly cooperation.

"Marketing is a war of perceptions.“         Ivo  Toman

 

Sources:

https://www.marketingovenoviny.cz

https://foxentry.com

https://www.dusansoucek.cz

 

 

 

Tim Moseley

THE ESSENCE OF ENTREPRENEURSHIP

THE ESSENCE OF ENTREPRENEURSHIP

 

 

The entrepreneurial spirit is a gift that inspires others to become the best they can be. Entrepreneurship is the act of starting a business, and it requires creativity, drive, and the ability to solve problems. 

An entrepreneur takes a risk and works hard to make money. There are many types of entrepreneurs. Some start businesses from scratch, and others buy already-established companies. Some entrepreneurs work alone, while others need employees to help them run their businesses. 

The word “entrepreneur” comes from the French word “entreprendre,” which means to start or undertake a business venture. Although it can be a lot of work, entrepreneurship is rewarding and very fulfilling. The essence of entrepreneurship is having a dream and a vision for changing the world, being willing to take risks, and sometimes being misunderstood. 

Also, be willing to put in the work, put in more than those around you, and be ready to be the one who is not afraid of the darkness but rather the one who steps into it first. Entrepreneurship is more than just having a great idea and starting a business; it’s about changing lives and improving our world.

 

 

From passion and positivity to leadership and ambition, here are the entrepreneurs that best define the entrepreneurial spirit.

Armour Of Entrepreneur – Main Features

Passion

No one embodies the word "passion" quite like Richard Branson, founder of the Virgin mega-brand. Part of Branson's passion lies in his insatiable appetite for starting companies. Founded in 1970, the Virgin Group has expanded to more than 200 companies, ranging from music, publishing, mobile phones, and even space travel. "Businesses are like buses," he once said. "There's always another one coming."

Positivity

Jeff Bezos knows the power of positive thinking. Living by the motto that "every challenge is an opportunity," Bezos set out to create the biggest bookstore in the world with a little internet startup called Amazon.

Adaptability

Having the ability to adapt is one of the greatest strengths an entrepreneur can have. Every successful business owner must be willing to improve, refine and customize their services to continually give customers what they want.

Leadership

A good leader is someone with charisma, a sense of ethics, and a desire to build integrity within an organization–someone who's enthusiastic, team-oriented, and a great teacher. All of these attributes were embodied by the late Mary Kay Ash, founder of Mary Kay Cosmetics, a company that has helped more than half a million women fulfill their dreams of owning a business.

Ambition

At age 20, Debbi Fields didn't have much. She was a young housewife with no business experience, but what she did have was a great chocolate chip cookie recipe and a dream to share it with the world. 

Fields opened her first Mrs. Field's store1977, despite being told she was crazy to believe a business could survive solely on selling cookies. Fields' headstrong determination and ambition helped her grow her little cookie store into a $450 million company with more than 600 locations in the U.S. and 10 foreign nations.

 

Once More – The Main FIVE

– Passion, Positivity, Adaptability, Leadership, Ambition

Most of it you cannot learn from books. It is in your character, in your experience, and in your life journey. 

You hear it all the time from famous entrepreneurs: Long before they were running multimillion-dollar companies, they were flexing their entrepreneurial skills by selling lemonade on the corner, building gadgets in their garage, or hosting weekly college beer pong tournaments. It seems that behind every successful mogul is a kid who grew up knowing they were born for business.

 

If you notice where those who represent some of the most successful entrepreneurs come from, much of the world is missing out. In many countries, private business was interrupted by political developments – it was sometimes very limited, often totally prohibited. In some parts of the world, it was not possible for teenagers to sell products house-to-house or set up their first small business in a garage.

Those who spent their youth in countries with limited opportunities now have to catch up with many. Sometimes it's like jumping on a moving train and not knowing where the train is going. And that's why people from these countries, without business tradition or continuity, need something extra. A good dose of :

 

  • Courage 
  • Enthusiasm
  • Self-confidence
  • Persistence
  • Support of their loved ones

While they often lack the money for investment to have a good start, if they have true entrepreneurial courage in their hearts and can mobilize their energy, then with a little luck, they have a chance of success. 

 

 

 

Tim Moseley

The Marketing System For Rejuvenating Struggling iHubGlobal Business

Several months ago I stumbled across a marketing system that has forever changed the way I operate on a daily basis.  That marketing system is called iWebatool.  It is unlike any other marketing system I have ever seen.  iWebatool is jamb packed with all the capture pages, landing pages, videos, autoresponders, tutorials, etc. . . all the tools a marketer could ever need.  The entire platform is designed to provide all those marketing tools to anyone who wants to use them but they have already been pre-built with several preselected opportunities.  At this point in time, there are approximately 25 different opportunities that have been chosen by the CEO and his team of experts have built a complete marketing package for each one of those 25 businesses.

That's how the system operates.  They don't go to all the trouble of building out those powerful marketing funnels, complete with professionally written followup emails, for just any opportunity.  These 25 or so opportunities have been hand picked by the CEO himself.  One thing I absolutely love about this system is that it is only $25.00 per month.  And believe me, that is super cheap when you consider all the time and effort you save in building out the funnels themselves. 

   

One such funnel was built (and is continually being updated and enhanced) for the iHub.Global business.  As a matter this is his favorite of the entire group.  This particular funnel is being used by marketers around the world and it is estimated that this funnel has been and still is instrumental in over 160,000 enrollees into the iHub.Global business.

iWebatool and Markethive have many similarities yet they are different in many ways.  I love Markethive and iWebatool both.  I feel they compliment each other nicely.

So if you have a iHub.Global business and you are struggling with enrollment, you may want to take a look at the funnel you could be plugging into for only $25 per month.  Here is an example of what I am talking about:  THIS LANDING PAGE IS DESIGNED TO GET NEW iHub.Global AFFILIATES FOCUSED ON THE RIGHT THINGS

The CEO gives multiple ZOOM meetings on a weekly basis.  Some are specifially for iHub.Global business owners and the Zoom meeting on Monday is how to use the iWebatool Marketing System itself.

One last item, the CEO buys upwards of half a million clicks a year all from the same source and as a result he gets a massive discounted price per click.  A perk that all members get when purchasing these high quality clicks is we also get to buy clicks at that massive discount which help enormously when it comes to building your list right there at iWebatool.  Members also get to send daily broadcasts to their lists and I can attest that many signups for my various programs have come from the followup work I do from that list at iWebatool.  I just can't say enough about how effective iWebatool is.  

There are so many other items I could cover here but I will save those for another time.  So if you are an iHub.Global business owner already that link above is for you but if you are not an iHub.Global business owner yet, then you need to CLICK HERE.

Tim Moseley

 

Tim Moseley