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The Psychology Of Marketing

Marketing aims to identify and satisfy customer demands by providing products and services. The marketing process includes exploring, creating, and delivering value to meet a target market's needs, whether online or at trade shows and public events.

The decision to launch a marketing campaign is reasonable based on several factors, such as the availability of products, the need to correct erroneous information, or a desire to drive traffic to a particular website.

You can implement a marketing campaign to emphasize specific themes or attributes and select a target audience. These themes or features may inform customers about the value of that particular product or service or inspire them to purchase it. It is essential to know your target demographic, as it allows you to tailor your ads to meet their needs and desires.

Marketing arose as a result of the rapid development of civilization. As long as there was an excess of demand over supply, manufacturing companies could concentrate on production only. However, with the rapid growth of technology, the production process accelerated, and gradually the market began to satiate until supply began to exceed demand. At that moment, solving how and what to produce was already necessary.

With the modernization and simplification of production, the number of companies on the market also grew, and consumers got more choices. With increasing competition, companies began to address the question of what steps to take to make consumers choose their products. And hence there was space for the emergence of marketing.

Thus, marketing creates links between the market and businesses. It is based on human needs and desires. The human factor is applied and manifested both on the demand and supply sides. It is evident that psychology will also play a role in marketing.

Five Basic Psychological "Tricks."

1. Reciprocity (commitment)

– give a little something for free, and then it'll come back to you

as no one wants to be in debt

2. Liquidation Offer and Consistency

– we don't all like to make decisions

– we are afraid of the new and the unknown

– we'd better shop at a friend's

3. Price Anchor and Contrast

– When something's on sale, we go and shop

4. Paralysis of Decision-making

– make it easier for people to make a choice and make an offer that, at a glance,

is the best possible solution you can buy

5. Social Proof

– a lot of people have already bought it.

More About These Five Points:

What is the principle of reciprocity?

One person gives another a "gift," and the donee feels obligated. Thus, they feel a natural obligation to return the gift (to meet the following requirements of the donor).

What is a liquidation offer?

It is an offer so convenient and cheap that we do not have to think about buying for a long time. The price tag of such a liquidation offer is often meager, so we just do not have to consider for a long time whether it will pay off for us or not.

How does the principle of consistency work?

The principle "advises" us not to take risks and do what we already know and have tried. It protects us from the fear of the unknown. It is the principle people follow when they shop in the same supermarket for years, even if a few meters away is a new modern supermarket, which is cheaper and has a broader range.

What is a price anchor?

Discounts in marketing can work precisely because of the price anchor. It is the price tag or value of the goods. For example, when a product costs 100 USD, the price anchor equals 100 USD. When the goods suddenly have an "action" price of 69 USD, it seems advantageous to us thanks to the price anchor.

What is the paralysis of decision-making?

It is caused by more similar offers where the customer hesitates on what to choose.

Eliminate selection where possible or pre-select the most crucial option – the most effective solution to decision paralysis.

How does contrast work in marketing?

It is similar to a price anchor. In short, we compare two variants (more expensive / cheaper). And naturally, we choose the more profitable one.

If it is not evident at first glance which offers are better, then follows a decision paralysis. In this case, customers often choose neither because they are looking for the best possible solution (convenience, savings, etc.) and cannot make a choice.

What is social proof?

It's confirmation from other people that our decision is the right one. These are references, sales figures, but also, for example, restaurants full of people.

Half of all our activities are based on habit.

In marketing, on the contrary, we need to break the potential customer out of his habit. But psychologists have observed that we are most accessible when we have a life change – we are moving, we have a baby, we are approaching 20., 30., 40., 50…. birthday.

Finally, Something About Colours

Colour psychology is the study of hues as a determinant of human behaviour.

Carl Jung was one of the pioneers of the interpretation of colours and their significance for the human psyche.

Jung said,"colours are the mother tongue of the subconscious." Colour influences perceptions that are not obvious, such as the taste of food. Colours have qualities that can cause certain emotions in people. They can carry a specific meaning.

What Is New In The Last Years

Biochemical marketing, as the new type of marketing is called, can increase efficiency by up to half and reduce costs by 70-80% in the format of low-cost multi-layered marketing. And in doing so, it is enough to know and use the biochemistry of four substances generated in a healthy human body: serotonin, dopamine, endorphin, and oxytocin.

Each of these substances has its own features and functions. Still, they are all responsible for positive changes in the human body, increasing the level of trust between people, reducing stress and anxiety, and creating a sense of well-being. And thanks to this, low-cost marketing can be done through public relations, social media, events, etc., with the help of biochemistry.

In no case should we forget, whatever methods we use, that our goal is a satisfied customer who returns. The applied psychology of the marketing world helps to find the necessary keys to understanding how the human mind works and is the basic knowledge of getting potential customers to buy your products eventually.

Although, at first glance, marketing may seem like a simple matter, if you delve into the issue more, you may start to feel a little lost. Markethive will provide you with comprehensive marketing tools. It is a platform for entrepreneurs with many innovative features. You will find all the tools for your business under one roof and have the opportunity to contribute to the spirit of friendly cooperation.

"Marketing is a war of perceptions.“ Ivo Toman

Sources:

https://www.marketingovenoviny.cz

https://foxentry.com

https://www.dusansoucek.cz

Tim Moseley

World Bank outlook for 3 years

From Wiki:

The World Bank (WB) is an association of two specialized United Nations (UN) organizations that provide financial and technical assistance to developing countries to reduce poverty and improve living conditions around the world.

Already more than two years ago WB warned that the number of people in poverty could increase by as much as 11 million.
It was supposed the financial shock caused by the pandemic will also have serious effects on poverty, which is defined as an income of less than $ 5.5 per day. The World Bank initially expected the region to lift almost 35 million people out of poverty this year, including more than 25 million in China.
Five years ago in 2017 there was much more optimism, the overall economical growth was supposed 2,9%. In june 2020 the optimism was away: " World Bank announced: World economy down 5.2% this year due to coronavirus"

In April 2022 the World Bank, based in Washington, has lowered its global growth forecast for 2022 from 4.1% to 3.2%. He points to several problems that have a negative impact on the global economic situation. In addition to the aforementioned inflation and war in Ukraine, the World Bank also sees problems in the progressive isolation of the Chinese market from global trade and the creation of the "Eastern Economic Pact" between China and Russia.

The International Monetary Fund (IMF), part of the World Bank, has cut the UK's economic growth outlook from 4.7% to 3.7%. The global growth forecast was also reduced from 6.1% to 3.6%. The IMF sees the main problem as an inefficient approach to raising interest rates, which on the one hand may slow inflation, but on the other hand will slow down economic growth even more.

NEW WARNINGS
The war in Ukraine will cause high food and energy prices, which will last three years, the World Bank warned on Tuesday last week. Her statement raises fears that the situation will return during the oil crisis in the mid-1970s, when economic growth was weak and inflation was high at the same time.
According to the World Bank's dark outlook, persistently high commodity prices lasting until the end of 2024 could lead to so-called stagflation, a dangerous combination of high inflation coupled with meager economic growth.

This year, the bank expects energy prices to rise by 50 percent, with the price of North Sea Brent crude being around $ 100 a barrel, the highest since 2013. Compared to 2021, it has risen by 40 percent. In 2023, Brent oil prices are expected to fall to $ 92 a barrel, but that is still more than the five-year average of $ 60.

According to the World Bank, the price of gas will double this year compared to 2021, and the price of coal will be 80 percent higher.

The price of wheat will rise by more than 40 percent this year, which will have a severe impact on developing countries that are dependent on grain exports from Ukraine and Russia.
The World Bank's economic outlook for commodities shows that energy prices have risen the most in the last two years since the oil crisis erupted in 1973. Fertilizer prices have risen the most since 2008. Although the bank says energy and other commodity prices will fall from current highs, they are expected to remain above the current average. They will be above average until the end of 2024, including the previous two years, ie a total of five years.

The question remains to what extent these predictions are reliable. Many experts are more pessimistic and the development of some prices in the first months of this year is alarming.

We can only hope that there will be no significant deterioration and that we will recover from this situation strengthened.

Thanks for reading

Margaret