The Marketing Report
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Thomas Prendergast Your Personal Marketing Pro
Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.
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The Market Manager At Work Event
Training, Orientation and Discovery
In 1996 Veretekk was born from necessity for a social networked community apart from the standard direct sale business to protect the network of associates in the advent of that company going out of business, which happens far to frequently in this industry and….
A system that would generate quality leads through a system of capture pages, auto responder email systems and live training, thereby avoiding the traditional wisdom of buying leads and the subsequent rejection that comes with that process.
By 2007, Veretekk had evolved into a world class automated marketing system. At that time I launched a marketing campaign to build a new leg in my Trivita business and within 30 days we broke all the records with a new strategy that was responsible for the development of the Platinum Control Panel. A means to develop the portals and marketing content from a centralized control panel for large groups of members under the control of the Platinum Control Panel with leadership abilities.
Now, 2012, I have embarked on the greatest marketing campaign to date, promoting the 100 Millionaires campaign utilizing V2 groups, powerful SEO campaigns, real advertising 3rd party campaigns with easily maintained coop funds and massive ad programs. This has driven the necessity of the Market Manager.
1. Plat Panel and Market Manager Orientation
The Platinum Panel upgrade is being named the Market Manger for a good reason. The Platinum Panel was original born form a campaign I ran back in 2007 for Trivita. That campaign was a huge success and broke all the recruiting records in Trivita since they started in 1999.
The primary purpose of the tool was to build a team a group that could be worked together.
That campaign required the linking of all Portals together to create a strong SEO campaign, back linking, and blogging to drive the capture site (http://itsgoodbusiness.net) to the top of the keyword searches we identified, and we did just that.
It inspired tools like the Blogger Drones, the super RSS feeds the mass configuration and portal swarming tool of the many portals and with in a large group. The Blogger Bully came about a little later to give a centralized place to submit content to a large group of blogger.com blogs via email.
The Market Manager.
As we moved closer to completion of V2 I looked at the Plat Panel and saw what it was really capable of. First and foremost I needed a system to manage my massive arsenal of Social Network sites (I have 1600 of them like Technorati, DailyMotion, Hub Pages, xMarks, etc.) my Blog sites (I have over 1000 of them like my own domains with WordPress, VerePress, Blog Drones, Blogger.com, etc.) and my Forum sites (I have membership in about 300 of them and have about 50 of them (PHPBB Forums) installed on my domains.
As we began to finish the V2 Veretekk system I wanted to get busy with a real marketing plan to promote Veretekk. I called on a few people to join in a small coop fund for 3rd party advertising and immediately discovered the Market Manager need to be tricked up a lot more than what Mike had initially built.
I also need to build multiple campaigns, track them, analyze them and manage the contributors in the coop’ funding to shares in the results.
Add to this the massive Blog Clouds I have been building and they require directed action from group members like the Bull Pen to be active in creating content. These groups are built via the V2 groups and managed (Seeing the activity of the members posting) in the Market Manager under the same type of management called Groups. At a glance I know who is active and who is not.
While we worked on these final polishes an amazing event occurred.
We were contacted by a wealthy marketer who after research wanted us to join in his campaign His name is Ed Baxter a celebrity Billionaire. I jump at this opportunity immediately. Why? Keep reading…
This single event gave me the ability to take the entire Veretekk system out to sea for serious trials. Let me explain.
First it gave us a powerful message to market. A message that is producing serious results. It is very viral, timely and has considerable credibility. Therefore an ad campaign, even done poorly, will produce results.
This ‘campaign’ is testing the new V2 system and the new Market Manager system and giving Mike and I the ability to build out V2 further because now we have a powerful message and campaign to drive the innovation. Why?
Let’s start with the advent of the campaign. We immediately put out the message to our groups to meat Ed in a conference room. We had a good turn out and many people in our group signed up and committed to contribute thousands to the coop and joined Ed in this campaign. Excellent results.
Mike and I realized we needed a campaign manager that allowed me to build campaigns with a lot of information to keep track of the vendors, the coop contributors, the tracking and capture pages.
The “Marketing Campaigns” section is now completed as version 1. (I will be demonstrating this in a conference). It produces tracking codes and tracks the ROI if each campaign.
The upgraded Website Rotator is also integrated to the “Marketing Campaigns’ so as to facilitate traffic to the coop members. But more needed to be done.
We needed tracking from the Capture Page being filled out so we knew where that person came from that filled out that form and who they were assigned to. That has also been facilitated.
From managing multiple campaigns to date I have run 12 campaigns and have assessed each campaign’s vendors effectiveness. Most Web based vendors are pathetic by the way, but not all of them. Thus the value of the Market Manager is multiplied because it reveals the real producers from the liars and cheats, and believe me all of these vendors will be receiving their critical evaluation both positive and negative. You know what we say, “Don’t tread on Veretekk”. So here are the results to date:
The Good, The Bad and the Ugly;
Let’s start with the Ugly.
BTW: Optindatalist changes the links in your ad to point to their servers then forward the traffic (suspicious activity).
Don’t waste your money. I sent out 2 different campaigns to different demographics with them to 20 million optin members. I received a total of around 1000 CTR (Click Through Rates). Not one person that landed on the capture page enrolled (A simple free registration with 5 fields: Name. Email, Phone, Skype, Country and verification)
Majon Advertising Services http://www.majon.com/
BTW: Majon also changes the links in your ad to point to their servers then forward the traffic with both email campaigns and banner ads (suspicious activity).
My first campaign with them was to their 1 million optin email database. I ran this campaign two different times to two different demographics. To date we have had over 3000 visitors (CTR) but not one visitor filled out the form.
OK always the optimist and giver of a second chance, I paid for banner advertising with their claimed massive member base of highly trafficked sites. I signed up for two different accounts. International sites and US/Canada sites. To date the impressions account (400,000) has been basically used up for the international banner campaign. To date we have received about 34 (CTRs). Not one has filled out the form. So I did some research and discovered some of the sites these banners are on. Their server redirect link reveals the source sites the traffic comes from. Here is the list of their powerful (humor) international affiliate site members:
- http://www.nebun.info/ Alexa Ranking: no rank
- http://www.filmovisaprevodom.com/ Alexa Ranking: 167,000
- http://www.lolibuzz.com/ Alexa Ranking: 908.834
- http://www.kambikathakal.pro Alexa Ranking: 1,744,372
- http://giaiphapmoitruong.com/ Alexa Ranking: 2,005,687
- http://xbcheats.blogspot.com/ Alexa Ranking: 361,177
- http://razno001.50webs.com/ Alexa Ranking: no rank ß site attempts to download Trojan horse software
- http://garbage.com/ Alexa Ranking: no rank
To date no impressions have occurred with the US/Canada based banner ad campaign.
Don’t Waste Your Money!
Now on to the Bad
Compared to the previous assessment these results are actually pretty good, but by my standards are not worth repeating.
Did two display ads. Curious as to how well the old-fashioned method still worked. Don’t bother, there are far better ways to get traffic, but here are the results.
Wyoming regional paper for the Big Horn County where I live. It costs $60 with a circulation of around 7000.
The Greybull Standard. (Ran a 3 inch by 2.5 inch display ad)
Traffic that landed on the specified capture page from IP address in Wyoming where about 40 unique visitors with 2 forms filled out. Both people that filled out the forms had good phone numbers and answered the phones.
The Seattle Times (Ran a 2 inch by 1 inch display ad)
Traffic that landed on the specified capture page from IP addresses from Washington state numbered around 400. Of that 12 people filled out the forms.
Bottom line is Newspaper advertising is DEAD. Don’t waste your time with it.
Traffic Swarm http://www.trafficswarm.com/
A free (paid service available to buy impressions which I did) click surf program. The more you click on links the more your ad is shown. Logic dictates that this program is a waste of time. But I used it primarily to test the Veretekk Market Manger for tracking traffic. So here are the results.
Since I started the campaign with TS, we have received 2533 (CTR) Click Through Rates. Of that traffic 2 people filled out the form.
Here is the ad: Looking for candidates for reality show
Ed Mercer, Billionaire, is looking for candidates for becoming a millionaire. This is the real deal. Watch the video.
Dismal and a waste of time or money. Just letting you know.
The Good (I am saving the best for last)
Warrior Forum http://www.warriorforum.com/
Primarily an Internet Marketers Forum with a large majority being MLM types more than entrepreneurs, I use them as a control testing system. The site has an excellent Alexa Rank of 130 and an active membership that averages about 15000 logged in subscribers on any given time or day.
Banner ads cost $100 per day. I have run banners for 7 days off and on. You can only buy day by day and not every day is available.
I have received 990 (CTR)
Of those we have had 46 signups.
This is more in line with what I expect from a legitimate system.
We did not actually pay for ads in Facebook but instead loaded up our ad graphics and tagged people in our network. The results were incredible. We immediately had people registering and attending the live conferences and many enrolled into the program. We get about a 70% respond from the actual visit. What that means is 70% of the people that clicked the link to the capture page registered in that page and 90% of those people attended the presentation. Several have already enrolled.
What does this tell us? It tells us the ad works. It tells us that legitimate visitors are compelled to register in the capture page. It tells us those that register are interested and attend the live conferences. It tells us this campaign will be very successful if we engage real services that are honest and legitimate and there lies the challenge.
Another free ad campaign as we tested the ad and capture page. The results of traffic conversion to registrations was over 70%. The attendance was lower than the Facebook though and the caliber of attendees in the conference are the type looking for a free ride. So we found the results were excellent but the demographics was not compatible with what we are selling.
However this still gives us a standard to judge the results of other ad venues. In other words, the ADS, the CAPTURE site and the system work.
This by far brought us the best results. Almost a 100% conversion from traffic to registration and 90% of the registrants attended the live conference and about 10% enrolled.
At my conference event this Saturday I will demonstrate the entire procedure and new technology that is being built into the new Market Manager and Platinum Control panel. I plan on spending at least 2 hours covering all the data, technology, services and results so you have a far better understanding of what to expect from real marketing on the Internet.
Do not miss this event. I rarely spend this type of time digging in this deep into the science of Veretekk Marketing. But you need to see what Veretekk is capable of doing.
This is an ongoing process and we are at the very beginning of this massive effort. I am sure we will break records again and in the process, Veretekk V2 and The Market Manager will set new standards in this industry.
This coming weekend I will be giving a 2 hour seminar of what this really means for you in the soon to be released most powerful marketing and advertising system in the world.
Make sure you set time aside to attend this pre release event of The Market Manager.
You will be blown away.
To join the conference, just just go to Veretekk™
system scroll down to the bottom for the calendar. Login there.
Thomas Prendergast, The Marketing Pro
Make sure you are a member of the Bull Pen.
If you need assistance, design work, strategic consulting, etc. The Bull Pen is where you will find me eager to assist your campaign as a Gold Veretekk member.
The Bull Pen