{"id":1928,"date":"2023-01-04T03:44:08","date_gmt":"2023-01-04T03:44:08","guid":{"rendered":"https:\/\/prendergast.net\/?p=1928"},"modified":"2023-01-04T03:44:08","modified_gmt":"2023-01-04T03:44:08","slug":"content-marketing-more-prevalent-than-ever-creating-value-with-content-is-key-to-rise-above-internet-clamor","status":"publish","type":"post","link":"https:\/\/prendergast.net\/?p=1928","title":{"rendered":"Content Marketing More Prevalent Than Ever Creating Value With Content Is Key To Rise Above Internet Clamor"},"content":{"rendered":"
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Content Marketing More Prevalent Than Ever. Creating Value With Content Is Key To Rise Above Internet Clamor<\/span><\/span><\/h1>\n

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\nGiven the life-changing events over the past three years<\/strong>, we’ve entered 2023 much wiser and more enlightened. The global population has experienced a technocratic tyranny<\/u><\/a> never seen before, and never before has critical information been so readily available to everyone that brings truth, putting the spotlight on the evil doers of the world, historically and empirically. <\/span><\/span><\/p>\n

Thanks to the internet and the proliferation of media circumventing the cancel culture, many topics have come to light through content creation. One thing is for sure, the online world has expanded, and for many, it’s the only option to stay in touch with their loved ones and community, bringing a sense of cohesion and strength to the stricken. <\/span><\/span><\/p>\n

It’s also the best option to facilitate their business to derive income, and companies of all sizes and niches are taking notice. Life goes on no matter what, and we must focus on staying afloat in this crazy world. The latest message is “get the word out,” and content creation, aggregation, or content curation is the best way to do that. If you’re running a business, content marketing is crucial.<\/span><\/span><\/p>\n

According to the latest research<\/u><\/a>, 7.5 million blog posts are published daily, with around 600 million blogs hosted on WordPress, Tumblr, and Google’s Blogger. Moreover, blogging is considered a popular content marketing strategy, with 81% of consumers trusting the information in blogs. Data also shows 61% of online consumers in the US have purchased products based on recommendations from a blog. <\/span><\/span><\/p>\n

It’s also reported that 75% of people never scroll past the first page of search results, and 80% ignore Google ads. With 82% of marketers reported to be actively using content marketing in 2021 (an increase of 70% from the previous year), the question is, how can you get your content to rise above the noise?
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\nThe usual scenario involves finding 'How To' manuals and trying to find 'hacks' or 'shortcuts' that will get your content noticed. A content creator’s post, video, or meme goes viral, and tons of copycats appear for the next few months. They never do better than the original.
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\nFor example, the original Old Spice<\/u><\/a> campaign video resulted in over 55 million Youtube views and was copied thousands of times. Sesame Street<\/u><\/a> was one of the copycats, resulting in five times fewer views than the original.
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\nSo if Sesame Street, with multi-millions of dollars for the best production resources, can't come close to topping the original video, how will you and your small business do it? There are better ways to produce content than copying. Below are five tips on delivering real value in your content.<\/span><\/span><\/p>\n

The WIIFM Formula <\/span><\/span><\/h2>\n

A marketing acronym <\/strong>that’s been around for years is WIIFM which means, "What's in it for me?" but we turn the formula over. Your content must focus on 'What's in it for THEM, not YOU. (WIIFT) That's when people will read your content. <\/span><\/span><\/p>\n

Too often, entrepreneurs write self-serving content. It's like going into a pub and shouting out how great you are, your latest accomplishment, and all the reasons you are God's gift to the world. But that is what many brands do when they only write about themselves and how excellent their products are on social media and their blog.<\/span><\/span><\/p>\n

It is better to put yourself in your target customer’s shoes, focus on what they need and care about, and then write content that addresses that.<\/span><\/span><\/p>\n

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\nImage source: Markethive.com<\/a><\/em><\/span><\/p>\n

Know Your Target Market <\/span><\/span><\/h2>\n

To create WIIFT content,<\/strong> you must understand your target customers. Building customer personas will help with this. The main characteristics of a buyer persona that need to be identified are as follows: <\/span><\/span><\/p>\n