{"id":1445,"date":"2022-05-05T11:24:02","date_gmt":"2022-05-05T11:24:02","guid":{"rendered":"https:\/\/prendergast.net\/?p=1445"},"modified":"2022-05-05T11:24:02","modified_gmt":"2022-05-05T11:24:02","slug":"how-to-optimize-your-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/prendergast.net\/?p=1445","title":{"rendered":"HOW TO OPTIMIZE YOUR EMAIL MARKETING CAMPAIGNS"},"content":{"rendered":"
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HOW TO OPTIMIZE YOUR EMAIL MARKETING CAMPAIGNS<\/span><\/strong><\/span><\/h1>\n

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Since the dawn of social media marketing,<\/strong> it’s been purported that email marketing will cease to be of any value as a marketing strategy. On the contrary, email continues to be one of the most popular digital channels that marketers can use to communicate with customers and subscribers, bringing in significant ROI for businesses worldwide. <\/span><\/span><\/p>\n

According to Statista<\/strong><\/a>, daily email users will climb to 4.6 billion by 2025. Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of everyday online life. Email is a great way to connect with busy clients on the move, eating breakfast, commuting, at work, in bed, or just about anywhere with billions of users per day.<\/span><\/span><\/p>\n

Furthermore, the number of emails sent and received globally has increased since 2017. While roughly 319.6 billion emails were estimated to have been sent and received each day in 2021, this figure is expected to increase to over 376.4 billion daily emails by 2025.<\/span><\/span><\/p>\n

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Email Marketing<\/span><\/strong><\/span><\/h2>\n

Email marketing has managed to defy<\/strong> its predicted demise and remain central to digital communication, and continues to grow in acceptance. Notably, email has seen higher click-through rates than social media regarding online advertising.<\/span><\/span><\/p>\n

Past studies and marketing statistics<\/strong><\/a> have found that 4.24% of visitors from email marketing will make a purchase compared to only 2.49% of visitors from search engines and 0.59% from social media. <\/span><\/span><\/p>\n

The email has been around for decades, and the concept of email autoresponders as a strategic marketing tool was invented by the Founder and CEO of Markethive, Thomas Prendergast<\/a><\/strong>. He subsequently refined and established the system and the concept of Automated Marketing which we now call Inbound Marketing.<\/span><\/span><\/p>\n

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Optimize Your Email Campaigns<\/span><\/strong><\/span><\/p>\n

As the number of emails sent and received<\/strong> each day increases globally, data experts agree that more than 120 business and consumer emails are sent and received by the average person. It would be fair to say not all those emails are read or even opened. <\/span><\/span><\/p>\n

Given the statistics above, it's crucial to reevaluate your email marketing campaigns periodically and look for ways to make your emails stand out. To capture your recipient’s attention, you need to craft an intriguing subject line, purposeful salutation, and opening sentence.<\/span><\/span><\/p>\n

Almost two-thirds (59%) of B2B marketers say email is the most effective channel, and marketing through email is the most effective tactic. The same group of B2B marketers surveyed claimed there are some dynamic tactics they can take to make their emails even more effective. <\/span><\/span><\/p>\n

For example, according to Experian,<\/strong><\/a> 56% of email marketers who use emojis in their subject lines have a higher open rate. When used in subject lines, emojis stand out and separate your email from the mountains of other emails. <\/span><\/span><\/p>\n

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Adding emojis to headlines started in 2015 and has become more prevalent in subsequent years. Studies have shown that emotional content can increase the effectiveness of a marketing campaign by as much as 70%<\/strong><\/a>. Emojis show a facial expression related to the message conveyed or an icon related to the product or brand.<\/span><\/span><\/p>\n

Emojis help break the language barrier as they generally hold the same meanings. They also create a more visual element and can retain your customer's attention. They can generate urgency or trigger emotions when used in a subject line, particularly for B2C.<\/span><\/span><\/p>\n

Be sure to keep it relevant to your email subject and not overdo the number of emojis. More than two will look spammy and can put people off. You will need to discern what works for your brand and audience. In some cases, emojis might not be the best option. <\/span><\/span><\/p>\n

Industries considered serious like law, accounting, and B2B may see it as unprofessional. However, your industry shouldn’t dictate what may work for your emails. Many emojis could be suitable, like calculators, clip boards, stop signs or dollar symbols, etc. There are many options to find the right emojis for your company.  <\/span><\/span><\/p>\n

Appboy<\/strong><\/a> conducted a poll and found that people enjoy emojis in general. More than 64% like or love emojis, compared to only 6% who dislike them. Consumers are exposed to emojis regularly in their everyday life: 87% use them in their texting and messaging, and 68% receive a message with emojis from friends or family once a day or more.<\/span><\/span><\/p>\n

The good news for marketers is that 39% of participants thought the emoji touch in emails from brands was fun. Although there has been a steady rise in emoji-focused email campaigns, 60% said they received emails from brands only once a month, and 35% have never received an emoji campaign. <\/span><\/span><\/p>\n

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\nImage source Optinmonster<\/a><\/em><\/span><\/p>\n

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Tips For Using Emojis In Your Email Marketing<\/span><\/strong><\/span><\/h2>\n