{"id":1373,"date":"2022-04-01T06:53:34","date_gmt":"2022-04-01T06:53:34","guid":{"rendered":"https:\/\/prendergast.net\/?p=1373"},"modified":"2022-04-01T06:53:34","modified_gmt":"2022-04-01T06:53:34","slug":"marketing-must-dos-make-more-in-less-time","status":"publish","type":"post","link":"https:\/\/prendergast.net\/?p=1373","title":{"rendered":"Marketing Must-Dos – Make More In Less Time"},"content":{"rendered":"
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Marketing Must-Dos = Make More In Less Time!<\/span><\/span><\/span><\/strong><\/h1>\n

by<\/span><\/span><\/span> Karon Thackston, <\/span><\/span><\/span><\/strong>owner<\/span><\/span><\/span>, Marketing Words<\/span><\/span><\/span><\/strong><\/h2>\n

\"Marketing<\/p>\n

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Plan Your Offer Funnel Checklist <\/span><\/span><\/span><\/strong><\/h3>\n

For decades, the marketing funnel has proven itself to be a steadfast marketing method that repeatedly delivers new opt-ins to your list and dollars to your bank account. But many funnels don’t work as well as they should because steps are missing, the target is off, or something else isn’t quite right. These steps will make sure you’re on track. <\/span><\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Identify my most expensive product or service. This is the tip\/bottom of my funnel and what all of my activities, products, and services funnel into. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Set the price for this product or service. It’s a fair price that meets demand and solves a high-level problem and provides a substantial value. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Outline a tiered product\/service offering that gradually increases from free to my previously identified most expensive item. Each item provides value and builds upon itself to offer increasing value and benefit. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create a system to brainstorm my free content, the largest portion, and the top of my funnel. This includes all of the content I normally publish to generate awareness and drive traffic. I’ve used: <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Lists <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Mindmaps <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Keyword research <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Google Alerts <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Consumer surveys <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Previously published content <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Competition <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Trends <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Social media <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other_______________________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Decide on a schedule and content plan for my free content. My content includes: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Blog posts <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Podcast(s) <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Video(s) <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Interview(s) <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Guest blogging <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Social media posts <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other_________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Make my freebie or free offer (or have it created for me) to introduce or pull people into the next tier of my funnel. The goal of this offer is to capture an email address. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Newsletter <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Course <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Report <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 eBook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Audio <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Video <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Tutorials <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Webinars <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other_________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Create an introductory product or service that meets my target audience’s basic needs. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 eBook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Guide <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Webinar <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Group Coaching <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Identify an introductory price for the product or service that my customers will be able to easily justify and part with. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Choose a mid-level product or service that meets my target audience’s basic needs. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 eBook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Webinar series <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Home Learning Product <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Individual Coaching <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Pick a mid-level price for the product or service that my customers will be able to easily justify and part with. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Establish a marketing strategy to connect with customers as they move through the funnel to upsell and help them take the next step. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Use this plan for your offer funnel checklist to guide you as you plan your offer and create a seamless system to introduce prospects to your funnel and move them through seamlessly.<\/span><\/span><\/span><\/p>\n

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Sales Funnel Development Checklist <\/span><\/span><\/span><\/strong><\/h3>\n

“I need to…”<\/strong> <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Make a list of all the products and services I offer, including their original and sale price points. Create a system to organize my products\/services and relevant prices. Use: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Spreadsheets <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Mind map <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Flowchart <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Notebook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Identify the problem solved, the target audience, and the benefit each product or service provides. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create a content plan that is used to drive traffic and enter my prospects into my sales funnel including: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Social media post<\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Blog posts <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Guest blog posts <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Free reports\/case studies <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Videos <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Interviews <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other______ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Develop an opt-in offer and squeeze page to build my email list. My opt-in offer is a: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Report <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Newsletter <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Video series <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Tutorial <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 eBook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other_______ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Write automated emails and a thank you page so I can follow-up messages to transition them to the first product in my sales funnel. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Establish a timeline that takes into consideration the most effective time to deliver each message. <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Identify the format, goal, and call to action for each message. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Write and scheduled my email messages using my chosen email marketing platform such as Active Campaign or Aweber. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Look at my product\/service list, I’ve identified opportunities to: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Upsell – When during your sales and marketing process can you offer the next higher-priced product to your customer? <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Cross-sell – When within the body of your sales funnel can you offer complementary or supplementary products to your customer? <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Create special promotions – Where in your sales process and funnel can you introduce special promotions to your customers to help them move through your funnel? <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Develop my sales page for each offer. It includes: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Attention-grabbing headline <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Compelling benefit-driven copy <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Proof <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Motivation to act now, for example, a limited number or a limited time offer <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Call to action <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Test all elements of the sales funnel process including email links, sales page links, and how each element appears on various browsers. My shopping cart system is integrated into the sales material and emails and everything is working perfectly. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Implement a system of analytics and evaluation – create systems to collect data about: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Email message click-through rates <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Links and calls to action on sales pages <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Email open rate <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Squeeze page conversions <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Sales and profits for each customer and offer <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Schedule a time each week\/month\/quarter to review the analytics and make any necessary tweaks or changes to my existing sales funnel.<\/span><\/span><\/span><\/p>\n

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Email Marketing Checklist <\/span><\/span><\/span><\/strong><\/h3>\n

Email marketing is one of the most effective and efficient methods to connect with your audience on a consistent and personal level. This checklist will help you create a productive email marketing strategy. <\/span><\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Set my goal for my email marketing strategy and each message sent to subscribers. I’m: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Motivating affiliate sales <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Driving traffic to a sales page <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Driving traffic to my blog\/website <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Selling\/promoting a product <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other:______________ <\/span><\/span><\/span><\/p>\n

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Research and identify the autoresponder technology that will help me create an effective and efficient email marketing system. For example, Active Campaign or Aweber. Create an account and\/or set up my account with the service provider, including: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 Newsletter\/email format <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Image\/graphics <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Unsubscribe policy and procedure <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Subscribe policy\/procedure. For example, do you require a double opt-in? <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Disclaimers\/copyright statement <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Social media connections have been enabled. <\/span><\/span><\/span><\/p>\n

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Establish a content\/email schedule that consistently provides value and helps me reach my email marketing goals. <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 This schedule is one that I can follow through on by writing the content myself and managing the newsletter or by hiring assistance. <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 This schedule includes the day(s) and time(s) each email message will be sent. <\/span><\/span><\/span><\/p>\n

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Know who my email list is targeting and I’ve implemented measures to motivate subscriptions. Including: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Download <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Freebie <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Special offer\/promotion <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 The promise of fantastic content <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/span><\/p>\n

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\u00ef\u0082\u00a8 Define my email message. Create a list of email topics that engage my subscribers and provide value. I know what my audience wants to know and I’ve created an email content plan to achieve it. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Implement and use Google Analytics or my email service provider provides the data that I need to evaluate the success of each email I sent. A time has been scheduled on my weekly\/monthly calendar to review the analytics and make necessary adjustments to my email marketing campaign and strategy. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Write attention-grabbing and effective subject lines. Each email message has a test subject line so I can determine what my audience best responds to. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Include a call to action in each email message sent to subscribers. The call to action clearly tells readers what they should do next and there are compelling reasons to take action now. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create engaging content that supports my goals for my email marketing strategy. This content provides value and motivates readers to not only remain subscribers but to also take action. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Test each email and make sure that: <\/span><\/span><\/span><\/p>\n

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\u00ef\u0083\u00b0 My links work <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email isn’t perceived as SPAM and placed in junk email folders <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email, whether delivered in text or HTML, looks good on all browsers <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My 'From' line is clear and apparent – people know who is sending them an email <\/span><\/span><\/span><\/p>\n

 <\/p>\n

Use this handy checklist to help you make sure you don’t miss a step when creating your email marketing messages and strategy. Reap the many powerful benefits email marketing has to offer.<\/span><\/span><\/span><\/p>\n

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Brand Decisions Checklist <\/span><\/span><\/span><\/strong><\/h3>\n

Your brand is the image that people observe, develop, and relate to. It connects you to your customers and prospects. The branding process, including the planning and decision process, are important. These decisions have an impact on your future success. By working through this checklist, you’ll establish a solid brand and a plan to move forward and integrate it into all of your marketing and sales efforts. <\/span><\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Identify my business vision and mission. My branding decisions must remain true to my vision and mission in order to provide a consistent and comprehensive image to prospects and customers. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Identify colors that best represent the brand I want to portray. These colors embody the vision and mission of my business along with the message I wish to convey. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Choose a brand name that is easy to remember, easy to spell, and can be registered as a domain name. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Have a solid understanding of who my target audience is and understand what their needs, interests, and goals are. I know how my branding efforts influence my unique target customer. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Know what differentiates me from my competition. I know what value I bring to my prospects. I can answer the following questions: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 How do you benefit your clients? <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Why do they like you? <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Why do they buy from you? <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Create a logo, or hire someone to create a logo, that conveys my brand in a way that is simple and easy to understand. My brand colors are used in the logo and the logo supports my vision and mission. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Develop a brand purpose – a statement that highlights what I provide the market, how my business is different, and what makes my business distinct. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create a brand personality – a statement or list of characteristics and words that best describe my brand. My brand personality embraces elements of my personality so that I can create a stronger connection with my audience. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Develop a brand promise – an emotional statement that connects prospects to my brand and my company. My brand promise and message both evoke a positive emotion.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Facebook Checklist<\/span><\/span><\/span><\/strong> <\/span><\/span><\/h3>\n

Facebook continues to grow amongst most demographics. It’s widely used by many target audiences and can be an effective tool to grow your audience, and ultimately your sales. Use this checklist to make sure you don’t miss a step as you plan and implement your Facebook Marketing Strategy. <\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Choose a Facebook name that is consistent with my business. Customers will be able to easily identify my business Facebook page and profile. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create a vanity URL that I can use to promote my Facebook page. My vanity URL, for example, Facebook.com\/yourbusinessname, is professional, consistent, and apparent to my customers. (Go to Admin panel, Edit page, and Update info to set your Vanity URL). <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Design and brand my Facebook page with current photos, my logo, and other images that represent my business. My cover photo and header image are professional and relevant to my business. My tagline is present on my Facebook page. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create an "About" page that embraces my company brand, voice, and communicates current and relevant information about my business. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Decide on a goal for my Facebook page and social media marketing activities. I intend to use Facebook to: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Drive traffic to my site <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Provide valuable content <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Promote\/sell products <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Build my opt-in list <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Other__________ <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Establish a message for my Facebook page that supports my goals for Facebook marketing. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 This message supports my brand and is authentic. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 This message is engaging and provides value to my friends and followers.  <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create a content schedule that provides a steady and consistent flow of valuable content that supports my goals and message. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Set aside time each day so that I can consistently connect with potential prospects and build my following while building my business and reaching my marketing goals. For example, I’ve set aside fifteen minutes two times each day to share, comment, and post. I’ve scheduled one post for each day of the week. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Integrate Facebook with my other marketing tactics including: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 My blog <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 My website <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 My email signature <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 My email marketing <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Other social media pages <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Other__________ <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Leverage technology and automate as much of the process as possible. For example, my weekly email newsletter is posted on Facebook. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create systems to test and track my Facebook marketing results. I’m testing for: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Content <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Delivery\/posting time <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Clicks <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Subscribes <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 And measuring my results as they relate to my specific Facebook goals. <\/span><\/span><\/p>\n

 <\/p>\n

Facebook can be a useful tool to connect with your prospects and begin to build a community around your business. Create your message, follow-through, and track your results.<\/span><\/span><\/p>\n

 <\/p>\n

Twitter\/LinkedIn Checklists<\/span><\/span><\/strong> <\/span><\/span><\/h3>\n

Both Twitter and LinkedIn serve different audiences and purposes. However, for the sake of efficiency, I’m combining the checklists – many of the steps are the same or similar.<\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create my Twitter profile. My profile includes my name, my location, and a short bio <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 or statement about me and my business. It also includes a link to my blog or website. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Customize my Twitter background with my business logo or an image that is relevant to my business. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create my LinkedIn Profile page. <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 It includes a lengthy summary about me and\/or my business. <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 It includes contact information. <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 It includes references\/recommendations\/endorsements. <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 It includes a recent and professional photo <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Choose a goal for both my Twitter and LinkedIn social media marketing activities. I intend to use them to: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Drive traffic to my site <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Provide valuable content <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Build my opt-in list <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Establish credibility and authority <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Establish a message for my Twitter and LinkedIn activities that supports my goals for each site. <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 This message supports my brand and is authentic. <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 This message is engaging and provides value to my friends and followers. <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Develop a content schedule that provides a steady and consistent flow of valuable content that supports my goals and message. This content schedule includes searchable hashtags for Twitter content. For LinkedIn, consider answering questions or joining groups and providing content for a unique and specific audience. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Set aside time each day so that I can consistently connect with potential prospects and build my following while building my business and reaching my marketing goals. For example, I’ve set aside time during my day\/week to post unique and valuable content. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Integrate Twitter and LinkedIn with my other marketing tactics including: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 My blog <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My website <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email signature <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email marketing <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Facebook <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________ <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Leverage technology and automate as much of the process as possible. For example, I’ve scheduled Twitter posts in advance using an autoposter and linked those tweets to my Facebook page. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create systems to test and track my Twitter and LinkedIn marketing results. I’m testing for: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Content <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Delivery\/posting time <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Clicks <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Subscribes <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 And measuring my results as they relate to my specific LinkedIn and Twitter goals. <\/span><\/span><\/p>\n

 <\/p>\n

Both Twitter and LinkedIn have unique audiences and can help you build a community, increase awareness and ultimately build your business.<\/span><\/span><\/p>\n

 <\/p>\n

Instagram\/Pinterest Checklists <\/span><\/span><\/span><\/strong><\/h3>\n

Instagram and Pinterest are two of the hottest social platforms today. People love getting insight into your everyday life on Instagram, and sharing all the cool stuff they find on Pinterest. In fact, Pinterest is one of the top sources of referrals to blogs in many niches, so if you’re not leveraging these two social networks, you might just be missing out! <\/span><\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create my Pinterest profile. My profile includes my name, a short bio or statement about me and my business, and a link to my website. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Customize my Instagram profile with my name and business, appropriate keywords, and a link to my website. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create relevant Pinterest “boards” to showcase: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Related products and services <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Fun niche content <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My products and services <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Personal interests <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Useful tips my market can use <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Identify appropriate hashtags for Instagram which are: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Related to my niche <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Widely used and searched for by my target audience <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Keyword-rich <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Establish a goal for my Instagram and Pinterest activities that supports my overall business development plans, including: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Increasing traffic to my website <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Growing my mailing list <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Increasing sales<\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Develop a habit of sharing content through both Instagram and Pinterest on a regular basis. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Schedule time each day so that I can consistently connect with potential prospects and build my following while building my business and reaching my marketing goals. For example, I’ve set aside time during my day\/week to post unique and valuable content. <\/span><\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Integrate my Instagram and Pinterest accounts with: <\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 My blog <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My website <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email signature <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 My email marketing <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Facebook <\/span><\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Other__________<\/span><\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Test and track engagement and follower growth using the tools available on both Instagram and Pinterest.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

YouTube Checklist<\/span><\/span><\/span><\/strong> <\/span><\/span><\/h3>\n

YouTube is the second largest search engine online today. You very likely use it yourself when looking for help on a project, or just want a fun diversion for a few minutes. But are you using YouTube to grow your business? Here’s how to get the most out of YouTube. <\/span><\/span><\/p>\n

“I need to…”<\/strong> <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Create my YouTube profile. My profile includes my name, a short bio or statement about me and my business, and a link to my website. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Customize my YouTube header and profile picture to include an image of me and my logo. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Make relevant YouTube “playlists” to showcase various categories of videos. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Identify appropriate keywords for YouTube which are: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Related to my niche <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Widely used and searched for by my target audience <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Organize a system for optimizing my YouTube videos, including: <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0083\u00b0 Appropriate and keyword-rich naming <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Compelling descriptions which include my website link <\/span><\/span><\/p>\n

\u00ef\u0083\u00b0 Call to action within each video <\/span><\/span><\/p>\n

 <\/p>\n

\u00ef\u0082\u00a8 Develop a schedule for posting new videos that is both consistent and goal-oriented. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Schedule time in my calendar to batch record videos so that I don’t get overwhelmed. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Integrate my YouTube and Google + accounts. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Share my videos on Facebook, Pinterest, and other social accounts. <\/span><\/span><\/p>\n

\u00ef\u0082\u00a8 Share my YouTube videos on my blog and in my email marketing.<\/span><\/span><\/p>\n

 <\/p>\n

<\/a><\/h3>\n
\n

New Opportunities Are Emerging For Citizens of The World.<\/strong><\/span><\/span><\/h3>\n

Freedom and democracy<\/strong> may appear to be struggling to stay alive in America, but there may be a knock-out punch ready to be released. The evolution of the blockchain-enabled metaverse is going to enable the 'Citizens of the World'<\/strong> to gain their own Freedom<\/strong> by democratizing power and creating a new world with new rules, new players, and new opportunities. For 99.99% of us, the metaverse will improve our real-world lives through the democratization of power and opportunity.<\/span><\/span><\/p>\n

Along with the major long-term trend of society towards decentralization<\/strong> and smaller-scale organizations, there are new opportunities developing to help 'Preparers' in the cryptocurrency sector. Businesses are beginning to issue their own Crypto Coins that can be traded on Cryptocoin Exchanges.<\/span><\/span><\/p>\n

Markethive.com<\/a> for example will be releasing its HiveCoin (HIV) in the coming weeks. It has tremendous upside potential that is outlined in a Video by Founder Tom Prendergast, "Entrepreneur Advantage…<\/a>".<\/span><\/span><\/p>\n

Not only that, if you go to their website and register as a FREE Member, you will be given 500 HiveCoins<\/strong> for "FREE"<\/strong><\/em> along with access to several Earning Opportunities and online tools to increase your HiveCoin balance.<\/span><\/span><\/p>\n

Be sure to check it out today – Markethive.com<\/a><\/span><\/span><\/p>\n

\"Markethive\"<\/a><\/p>\n

<\/p>\n

Tim Moseley<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing Must-Dos = Make More In Less Time! by Karon Thackston, owner, Marketing Words   Plan Your Offer Funnel Checklist For decades, the marketing funnel has proven itself to be a steadfast marketing method that repeatedly delivers new opt-ins to your list and dollars to your bank account. But many funnels don’t work as well … Continue reading Marketing Must-Dos – Make More In Less Time<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[285,284,7],"_links":{"self":[{"href":"https:\/\/prendergast.net\/index.php?rest_route=\/wp\/v2\/posts\/1373"}],"collection":[{"href":"https:\/\/prendergast.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prendergast.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prendergast.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prendergast.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1373"}],"version-history":[{"count":0,"href":"https:\/\/prendergast.net\/index.php?rest_route=\/wp\/v2\/posts\/1373\/revisions"}],"wp:attachment":[{"href":"https:\/\/prendergast.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prendergast.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prendergast.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}