Pavel Durov: I’m Using Bitcoin to Neutralize Russia’s Telegram Ban

Pavel Durov: I’m Using Bitcoin to Neutralize Russia’s Telegram Ban

Russia’s Telegram ban officially went into effect this week,

but the encrypted messaging app is fighting back against the government censors — and it’s using Bitcoin to power those efforts. Telegram founder Pavel Durov revealed Tuesday that he has begun distributing Bitcoin grants to groups and organizations operating virtual private networks (VPNs) and other proxy services that help users bypass the nationwide ban, which was put in place by Russian communications regulator

Roskomnadzor.

“To support internet freedoms in Russia and elsewhere I started giving out bitcoin grants to individuals and companies who run socks5 proxies and VPN. I am happy to donate millions of dollars this year to this cause, and hope that other people will follow,” Durov wrote of the initiative, which he has termed the “Digital Resistance.”

“For us, this was an easy decision. We promised our users 100% privacy and would rather cease to exist than violate this promise,” he added in the message, which was published on his Telegram channel.

A Russian court approved the ban last week, which it justified on the grounds that Telegram has refused to provide the state’s intelligence service with encryption keys that it could use to decrypt user messages. Officials say they need access to these messages so they can investigate and prevent terrorist incidents, but the company has said that doing so would violate the privacy of its Russian users.

Telegram said that it has not experienced a noticeable decrease in user engagement since the ban went into effect, but the same cannot be said of other services whose IP addresses have been unwittingly entangled in Roskomnadzor’s net. According to Reuters, the regulatory agency has blocked 18 sub-networks and millions of IP addresses — including some used by popular online retailers and banking providers — belonging to Google and Amazon in an attempt to prevent Telegram from using these cloud services to bypass the ban.

It is unclear to what lengths Russia will go as it attempts to enforce the Telegram ban, but the company has ample resources to wage a prolonged crusade against the censors. As CCN reported, Telegram has stated in public filings that it has already raised at least $1.7 billion through a private initial coin offering (ICO) presale and may attempt to increase that figure through a subsequent public sale.

POSTED IN: News
Josiah is a full-time journalist at CCN. A former ancient and medieval literature teacher, he has been reporting on cryptocurrency since 2014. He lives in rural North Carolina with his wife and children. Follow him on Twitter @Y3llowb1ackbird or email him directly at josiah.wilmoth(at)ccn.com.

Thomas Prendergast

A new startup is disrupting the piggy bank with a cryptocurrency wallet for kids

She is a Ten-year veteran of the New York Times, where she covered finance and then schools (the logic made sense to us). Prior to that a short stint at the New York Post, and a long one at Institutional Investor magazine. A Graduate of Colorado College ('94) and Columbia University's School of International and Public Affairs ('99). Lived in Mexico and Argentine for a bit, loved it. She is a Wife, mom and athlete who loves children's books, grown-up books and wishes her knees and back were that of a 20-year-old.

Thomas Prendergast

Token Airdrops Are Taking Off Despite Legal Concerns

Token Airdrops Are Taking Off Despite Legal Concerns

They say you get nothing for free in this life, but tokenized projects running airdrops would beg to differ. You can now get a whole lotta crypto assets for free – hundreds of them in fact – simply for signing up and following some social channels. What started as a novelty has become the norm, with a vast number of ICOs now earmarking a portion of their tokens for free distribution. Questions remain though about the legal status of airdropped tokens in an age where anything related to crypto risks being labeled a security.

Airdrops Are the New Faucets

In bitcoin’s earliest days, faucets were used to distribute the cryptocurrency. Fractions of a bitcoin were given away on tap, back when BTC was cheap enough to send in small amounts and bits were worth buttons. Anyone who claimed those free morsels back in the day and held onto them will have eventually came into possession of some extremely valuable cryptocurrency. Today, airdrops are the faucets of the token economy. These freely dispensed tokens aren’t worth much – if anything – but there’s a small chance that one day they might be worth something.

At the Crypto Investor show in London last weekend, glossy flyers promoted an after-party with “free drinks + airdrop”. Come for the prosecco, stay for the tokenized revolution. Such is the prevalence of airdrops that an entire cottage industry has sprung up to promote them and inform crypto holders of the latest ones worth catching. Prominent Twitter traders compete to top the referral leaderboard for airdrops, whereupon they will be rewarded with yet more tokens. Everyone’s clamoring for free tokens right now, even though no one’s sure whether they’ll ever have any utility or market value.

 

Get Your Airdrops While They’re Hot

For new entrants to the cryptocurrency scene, airdrops provide a way to get some points on the board or rather some tokens in the portfolio. The very act of claiming them is enough to teach beginners the basics of wallet use and receiving crypto. The problems these projects purport to solve also provides a primer on the weird and wonderful world of crypto. Such is the prevalence of airdrops, they now have a dedicated Bitcointalk forum thread, dedicated Telegram groups and, in Airdropalert, a website that promises you need “never miss a free crypto airdrop again!”

Most of the tokens awarded are ERC20s, though other blockchains have also caught on; NEO for example recently distributed ONT via an airdrop. Just like an ICO tracker, Airdropalert filters offers based on upcoming/active/past. Tokens currently up for grabs include Boutspro, Yee, Sofin, and Aelf. Giving away tokens is easy in the early stages of a project when they’re literally worth nothing. The trick is getting the airdrop community to start using these tokens on the platforms they were designed for. If that occurs, and the project reaches critical mass, the tokens should rise in value, and then everyone will be a winner. Or so the theory goes.

Article By:


Kai Sedgwick
https://news.bitcoin.com/author/kaisedgwick
https://twitter.com/bitcoin101
Kai's been playing with words for a living since 2009 and bought his first bitcoin at $19. It's long gone. He's previously written white papers for blockchain startups and is especially interested in P2P exchanges and DNMs.

Originating Article from
https://news.bitcoin.com/token-airdrops-taking-off-despite-legal-concerns/ 

Posted by Thomas Prendergast

Thomas Prendergast

Use AirDrop to send content from your Mac

Use AirDrop to send content from your Mac

With AirDrop, you can wirelessly send photos, videos, websites, locations, and more to a nearby iPhone, iPad, iPod touch, or Mac.

What you need

Make sure that both devices can use AirDrop:

  • On Mac computers, choose Go from the menu bar in the Finder. If the Go menu includes AirDrop, that Mac can use AirDrop.
  • On iOS devices (iPhone, iPad, or iPod touch) open Control Center by swiping up from the bottom of the screen. If AirDrop is in Control Center, that iOS device can use AirDrop.

Turn on and set up AirDrop

On Mac computers:

  1. Choose Go > AirDrop from the menu bar in the Finder. An AirDrop window opens. If Bluetooth or Wi-Fi is turned off, you'll see a button to turn it on. AirDrop turns on automatically when Bluetooth and Wi-Fi are on. 
  2. To receive files from everyone instead of only those in your Contacts app, you can use the “Allow me to be discovered by” setting at the bottom of the AirDrop window.

On iOS devices:

  1. Open Control Center.
  2. Tap AirDrop, then choose whether to receive items from everyone or only from people in your Contacts app. Learn more.

Send items

  1. Choose Go > AirDrop from the menu bar in the Finder. Or select AirDrop in the sidebar of a Finder window. 
  2. The AirDrop window shows nearby AirDrop users. Drag one or more items to the recipient's image in the window, then click Send.

Or use the Share feature:

  1. Click Share Share button, if available in your app. Or Control-click an item in the Finder, then choose Share from the shortcut menu.
  2. The Share menu lists several sharing options. Choose AirDrop.
  3. Select a recipient from the AirDrop sheet, then click Done.

If you don't see the recipient in the AirDrop window or sheet, read the tips for sending items.

Receive items

If the recipient is signed in to your iCloud account, the item you're sending is automatically accepted and saved. Otherwise, the recipient is asked to accept the item before it's saved to their device.

  • On a Mac, the item is saved to the Downloads folder.
  • On an iOS device, the item appears in the appropriate app. For example, photos appear in the Photos app and websites appear in Safari.

Tips for sending items

If you don't see the recipient in the AirDrop window or sheet:

  • Make sure that both devices have AirDrop turned on and are within 30 feet (9 meters) of each other.
  • If you're sending to an iPhone, iPad, or iPod touch:
    • Your Mac needs to be a 2012 or newer model with OS X Yosemite or later.
    • The iOS device must be using iOS 7 or later and have Personal Hotspot turned off in Settings > Cellular. 
  • If you're sending to a Mac:
    • If the receiving Mac is using OS X Mavericks, Mountain Lion, or Lion, it needs to have an AirDrop window open: choose Go > AirDrop from the menu bar in the Finder. 
    • If the receiving Mac is a 2012 or older model, click “Don't see who you're looking for?” in the AirDrop window or sharing sheet of the sending Mac. Then click “Search for an Older Mac.” 
    • Find out if the Mac has “Block all incoming connections” turned on in Security & Privacy preferences. A Mac won't receive items using AirDrop if this setting is turned on.
  • If AirDrop on the receiving device is set up to receive items from contacts only, make sure that both devices are signed in to iCloud. Also make sure that the email address or phone number associated with your Apple ID is in the Contacts app of the receiving device.

AirDrop system requirements

To send items to an iPhone, iPad, or iPod touch, or to receive items from those devices, you need a 2012 or later Mac model with OS X Yosemite or later, excluding the Mac Pro (Mid 2012).

To send items to another Mac, you need:

  • MacBook Pro (Late 2008) or later, excluding the MacBook Pro (17-inch, Late 2008)
  • MacBook Air (Late 2010) or later
  • MacBook (Late 2008) or later, excluding the white MacBook (Late 2008)
  • iMac (Early 2009) or later
  • Mac Mini (Mid 2010) or later
  • Mac Pro (Early 2009 with AirPort Extreme card, or Mid 2010)

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Thomas Prendergast

Like Faucets Free Crypto Airdrops Are a Real Thing…

Free Crypto Airdrops Are a Real Thing… Here’s Some Recent Examples

A company giving out free samples to entice new customers is nothing new. But giving out free currency, or shares of their company? That sounds a bit suspicious…

Turns out, in the Cyrpto world, it’s nothing new. From Dogecoin to Bitcoin, many developers relied on on free “faucets” to entice their first users (the original BTC faucet gave away 5 BTC just for filling out a captcha…)

More recently, companies have begun “airdropping” as a means of promoting their business and encouraging trading of their coin. This just means they’ll send free coins to a wallet address you provide, typically in exchange for a small favor on your end, like retweeting a post.

I’ve rounded up 5 of the most promising airdrops from January and February; each offering between $1-10 USD just for clicking some buttons. Before we hop in, however, here’s what you’ll need to claim your tokens:

Airdrop Checklist

To avoid giving out too much private information, I recommend setting up special accounts for airdropping. Each company has different requirements, but here’s what you’ll need to get all 5 offers:

Email Account
Ethereum Wallet Address:
To deposit your tokens. Create one instantly at MyEtherWallet.​
Twitter Account: Consider setting one up specially for this purpose​
Telegram Account: Telegram is a mobile chat app many companies use to communicate with users. You’ll need to install the Telegram app on your smartphone.​
Phone Number: Set one up free on Google Voice if you want to avoid giving out private information. Only 1 airdrop required a phone number (HedgeConnect), but they didn’t verify it anyway.

Now without further adieu, here’s the current airdrop offers from March, 2018:

1. Lino (LNO)

Estimated Value: $1–10

Lasts Until: Unspecified, Spring 2018

Signup Link: Here

To get 15 LNO tokens, simply follow the link, follow LINO’s Twitter page and retweet a message. You’ll also be given a referral link you can share to earn 5 additional tokens for every new user.

2. Sphere (SAT)

Estimated Value: $2.50

Lasts Until: Unspecified, Spring 2018

Signup Link: Here

Sphere is aiming to create a decentralized social network. They’re offering 50 SAT tokens free when you sign up. Just follow the link, create an account and confirm your email address. Tokens are currently selling for $0.05 each, making this airdrop worth $2.50 before the official launch.

3. Shivom (OmiX)

Estimated Value: $9

Lasts Until: End of March

Signup Link: Here

Shivom is running a very limited airdrop, supposedly valued up to $9 USD, according to Airdrop Alert. Simply follow the link, join the telegram and retweet 2 messages from Shivom. The tokens are due to distribute in June after the ICO sale.

4. House Panda (HPT)

Estimated Value: $1–5

Lasts Until: Extended to May 2018

Signup Link: Here

To sign up for this airdrop, you’ll need to be on your mobile phone. Follow this link to join their telegram channel (download the telegram app if you don’t have it already) and type “/claim” into the message window.

You’ll get an immediate response that includes a link to redeem your token, and a referral link you can use to earn extra. To redeem your tokens you’ll actually be given a 12-digit code. Because HPT has not actually launched yet, you’ll this code to claim your tokens in February, after their initial coin offering.

Write it down or copy/paste to save it in a safe place!

5. RobinHood

Estimated Value: $3–150 (no joke)

Lasts Until: Indefinitely

Signup Link: Here

Okay, so this isn’t exactly cryptocurrencies, but the stock-trading app RobinHood is giving away 1 free stock when you sign up for their platform. You don’t need to deposit any money, or even provide a credit card/bank account number. Simply create an account, and claim your free stock.

Most free stocks are worth around $5, but Robinhood is transparent that 1 in 100 will receive an Apple, Facebook or Microsoft stock, which are valued around $100–160 USD. Cryptocurrencies are also coming to the platform soon, and may be a part of this promotion in the future.

Unlike the other airdrops, Robinhood will require your full information, including home address and Social Security Number. Don’t be alarmed; they are a completely legitimate brokerage company simply complying with federal regulations. Robinhood will track your investments and send a 1099 at the end of the year (similar to Vanguard, Fidelity, or any traditional investment platform). But personally, I’m looking forward to using a trading platform that will make tax time simple, compared to the clusterf**k that crypto-taxes are turning out to be.

Some of these airdrop promotions provide you with extra tokens/stocks for referring other participants.

Article by:

Fela Oparei
https://medium.com/@cryptofela
Business writer by day; coin trader by night.
This blog is for my semi-professional thoughts & insights on cryptocurrency investing in 2018.

Originating Article from
https://medium.com/@cryptofela/free-crypto-airdrops-are-a-real-thing-heres-some-happening-now-9d50df6a5c82

Posted by Thomas Prendergast

 

Thomas Prendergast

Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

A company is building a Blockchain-based system

to eliminate fragmentation in the sharing economy – and creating a single app that gives users access to “any available asset they wish to rent, borrow or share.” ShareRing claims the current market is extremely inconvenient for consumers. Although thousands of companies exist, many of them are specialized in one particular niche, such as caravans or office space. This forces users to go through the arduous process of registering multiple accounts – and, given the fact that some of these small businesses only operate in a heavily localized area, there’s no guarantee that the items they need to borrow will be available where they live.

The Australian company has the goal of becoming the “Amazon of the sharing economy,” enabling users to lease “assets” from a broad range of categories through a single smartphone app. They would be connected to individuals nearby who have items they are willing to share, while rental companies would be able to develop their own “mini” app within ShareRing to reach greater numbers of prospective customers. ShareRing is already exploring deals with big brands, and the latest partnerships will be announced on its website.

In its white paper, the company lists areas where its technology could prove useful. Some examples include renting cars, trucks and trailers, as well as booking delivery drivers, sharing gardens, swapping books, co-housing, car sharing and social dining. ShareRing’s Blockchain platform, known as ShareLedger, is already in development. “Highly customizable” smart contracts will be used to complete transactions, with the company stressing that typical users are not going to require advanced technical knowledge in order to use the platform.

“Taking things to the next level”

The team behind ShareRing already have experience in this industry after starting the vehicle-sharing brand Keaz in the middle of 2013. Offering solutions for both corporate users and consumers, the company now has offices in five countries – and its main technology, KeazACCESS, was launched in May 2015. Executives say they have “decided to take things to the next level” through Blockchain because a company is yet to help this industry achieve its full potential. Their white paper argues that most people are even unable to name five businesses operating within the sharing economy – and the two examples most commonly used as answers, Airbnb and Uber, only cover two types of assets available to the public.

ShareLedger is also going to feature a dual token mechanism. Whereas SharePay is the currency that customers will use to rent assets, ShareToken allows providers to pay for access to the Blockchain. All users will be able to access their balances for these tokens in a lightweight wallet accessible from PCs and smartphones. “Small transaction fees” are charged to providers who use ShareRing. There are one-off charges whenever individuals or businesses add an asset to the platform. Providers are also charged if “attributes” need to be added, allowing extra bits of information such as a Vehicle Identification Number to be linked to the asset. Finally, they will pay a fee every time their asset is rented out to a ShareRing user.

Growing the ecosystem

At the heart of ShareRing’s system will be a “clever, integrated app” which uses geolocation to show users which services are available nearby – and within two years, the company hopes that up to 1 mln assets will be available to share around the world. Its Blockchain system will be publicly available by Sept. 2018, and KeazACCESS will be the first “client” integrated into ShareLedger. ShareRing’s token sharing event is set to take place in May, with the company planning to run token hunts and several other competitions to spread the word and raise awareness of the project.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Vexanium, a Marketing Platform To Benefit Both Retailers and Users

Vexanium, a Marketing Platform To Benefit Both Retailers and Users

—SINGAPORE, April 11, 2018

An innovative decentralized marketing ecosystem called VEXANIUM, which helps to cut costs and improve efficiency and transparency for commercial businesses, is being launched by Danny Baskara and team. The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. This makes it attractive for both businessmen, crypto-enthusiasts and ordinary users.

In Asia, a majority of retailers use online promo marketing platforms such as Groupon, Dianping or Meituan to win new customers. Promo marketing strategies rely heavily on campaigns on these platforms which provide substantial traffic and sales. These platforms charge an average of 15% – 20% in commission per transaction through a CPA (Cost Per Acquisition) or CPS (Cost Per Sale) structure. An increasing number of retailers struggle because these commissions together with the discounts offered represent too high a proportion of their margins. To protect margins, retailers often end up giving lackluster promotions that are either unattractive or with unrealistic terms. Meanwhile, customers are often frustrated when trying to utilize a voucher or redeem their gift cards and coupons. Common difficulties include using vouchers that have already been utilized, expired, are lost or with unreasonable T&C requirements.

“By using the VEXANIUM platform, companies can create points in loyalty program applications in the form of digital tokens, "said Danny Baskara. "Typically such incentives are rewards to customers in Cost Per Acquisition (CPA) activity. The tokens can also be converted into coupons or points that can be used in corporate applications, " A study conducted by GfK concluded that 49% of consumers would gladly switch brands for savings in the form of a coupon. In the retail market, South-East Asia and Indonesia, in particular, are some of the fastest growing markets globally, with the latter boasting a population of over 260 million people. The importance of vouchers and coupons for retailers to attract new customers in those regions is significant.

VEX token will be listed on Tokenomy upon launching of the platform. Partnering with fIndodax.com (former bitcoin.co.id), the biggest digital asset exchange in Southeast Asia, Tokenomy helps VEX access to 1,000,000+ potential investors and traders. The VEX app features an integration with selected crypto exchanges in order to allow users to directly trade their VEX token balance on the exchange. Also, the VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. Customers will be able to store and redeem their voucher tokens via VEXANIUM app.

One game-changing use case of the VEX Platform is the lucrative “airdrop” market, which will allow blockchain companies to create airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token. "For companies that want to take advantage of the VEXANIUM platform and want to create digital tokens on their applications are required to purchase a large number of VEXANIUM digital tokens, VEX, because each transaction is using the token, included in transaction fees," Danny states. This will be facilitated via the VEX web and mobile apps.

In an exciting move,  the VEXANIUM marketplace plans to be fully functional and open to merchants and individual users in Indonesia by Q4 2018. VEXANIUM will complete the establishment of the ecosystem by launching VEXchange and VEXplorer by Q2 2019. Merchants and enterprise users can create voucher tokens and start their marketing campaigns all seamlessly via the one-stop mobile app. VEXANIUM founder and CEO Danny Baskara previously built and sold Indonesia’s largest voucher and couponing platform Evoucher, which was with more than 2 million active users. After 7 years of building Evoucher, the founders realized that the blockchain can solve the fundamental problems of this industry. The idea for the VEXANIUM ecosystem was born.

VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era. A number of angel investors are already backing VEXANIUM, such as Marcus Yeung, founder and CEO of SEAbridge, and Joseph Aditya,  CEO of Ralali, the largest B2B marketplace portal in Indonesia. VEXANIUM VEX token pre-sale starts on April 14th, 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin looks like it will end the week with a 15% price increase

and all but four of the top 100 cryptocurrencies by market capitalization are still showing green. Investors are demonstrating increased confidence illustrated by trading volumes. Experts have shared their predictions and explanations for the increase, which may well indicate a recovery for the cryptocurrency market after months of trepidation. Thursday’s sudden price increase for Bitcoin is the result of what experts term a “short squeeze” and it sparked a frenzy of activity in the charts.

“This is what’s known in the markets as a short squeeze. When a lot of people are short on heavy leverage, a small movement up can trigger someone’s stop-loss,” said Mati Greenspan, Senior Market Analyst at eToro. “Keep in mind that when a short position gets closed it actually creates a buy order. After a prolonged period of moving within the range, stop losses start to pile up. And so, even a small movement in the market can trigger a chain reaction of stop losses all at once and lead to a breakout on the charts.”

The orange and blue dotted lines represent the tight range, between $6500 and $7500, that bitcoin has been trading in for the

past two weeks.

“We would normally look for a test of the blue line before moving forward. However, should the excitement start to come back into this market, it might not need to.” Said Greenspan. “The ratio of short margin trades versus longs has been increasing recently,” said Nick Kirk, quantitative developer and data scientist at Cypher Capital. “Buying volume ticked up today and a lot of these short trades got liquidated, helping fuel the rally.”

In an earlier interview with Bloomberg on April 11th, 2018, Greenspan predicted that Wall Street was “building bridges” and would “at least even things out” in the cryptocurrency markets by injecting new liquidity.

On April 6th, 2018, news broke that hedge fund legend George Soros might begin to invest in cryptocurrencies. According to reports, Adam Fisher, head of macro investing for Soros Fund Management received internal approval to trade cryptocurrencies. Hedge Fund Research indicates the average return on funds that started investing in cryptocurrency at the beginning of 2017 is 2,908%, compared to 9% gains for traditional hedge funds over the same period. On April 10th, 2018, Venrock, the Rockefeller family’s venture capital businesses announced a partnership with cryptocurrency investor group

CoinFund.

“We wanted to partner with this team that has been making investments and actually helping to architect a number of different crypto economies and crypto token-based projects,” said Venrock partner David Pakman

The Rockefeller family has an estimated net worth of over $1 trillion, with Venrock reportedly holding $2.6 billion in managed assets. Venrock made significant gains with early investments in Intel and

Apple.

“There are a lot of crypto traders in the market,” continued Pakman. “There are a lot of cryptocurrency hedge funds. This is different. To us, it looks a little bit more like venture capital.”

There are also disputed rumours that the Rothschild family now hold cryptocurrency related investments. Commenting to Bloomberg, leading Wall Street strategist Tom Lee describes Bitcoin’s sudden price hike

as “overdue”.

“We still feel pretty confident that bitcoin is a great risk-reward and we think it could reach $25,000 by the end of the year,” said Fundstrat co-founder Lee.

It’s not just Bitcoin that is seeing health price increases. Only a handful of coins in the top 100 are still showing declining prices. A number of coins have 24-hour average price increases of 20% and more. Ripple (XRP), with the third largest market capitalization after Bitcoin and Ethereum, is currently trading at $0.67 after a 21% increase. This is directly compared to a current rate increase of 5% for Bitcoin today. Ripple’s increase is likely fuelled by the announcement that Santander is launching an international payments service “OnePay FX” based on Ripple’s xCurrent blockchain technology. With the move, Santander becomes the first bank to offer a blockchain-based international payments service across a number of countries

at the same time.

“One Pay FX uses blockchain-based technology to provide a fast, simple and secure way to transfer money internationally – offering value, transparency, and the trust and service customers expect from a bank like Santander.”

Other notable price increases include IOTA (MIOTA), currently 10th by market capitalization at 21%, NEM (XEM) at 17% and Vitalik Buterin backed OmiseGO at 18%.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Realities That Will Rock The World Of Marketing In 2018

Realities That Will Rock The World Of Marketing In 2018

The digital marketing industry shows few signs of slowing down

as brands continue to adjust to the pace of change in data, technology and measurement. As marketing shifts away from the classic model of mindless spending, there are new opportunities and emerging technologies that can better trace the correlation between spending and engagement with prospective customers. From fake news to Facebook algorithms to Google and other tech giants changing the game, the industry landscape continues to force brands to adapt to new consumer behaviors and innovate to get the win. Based on my experience as the CEO of a digital marketing agency, here are four realities that I see shifting the world of marketing this year.

Every aspect of marketing is in the midst of an automation transformation.

Technology has introduced new kinds of marketing tools that take the guesswork out of advertising. For some firms, this has been a game changer, and for others, it has been a death sentence. Driven by emerging technologies, analytics and better data, marketing plans are shifting every day to match media consumption changes and platform updates. Yet, one of the biggest opportunities out of the digital transformation in marketing is reimagining the strategy in itself. Brands need to evolve their thinking to a process that observes the behavior of consumers through unique customer journeys and optimize efforts accordingly. Gone are the days when marketers can look at the last click in the funnel and make campaign-based decisions.

Digital transformation is not as straightforward as a one-touch fix. To deliver consumers a personalized marketing experience, brands need better control over their channels and performance. The rise of machine learning and automation has given way to incredible platforms for attribution modeling and optimization. By using these technologies, marketers can now track and measure their interaction with customers across all mediums to see where their ad spend is most effective and how customers are receiving and interacting with their marketing message.

Marketers must mine the endless mounds of data.

Across the board, companies increasingly understand that a “one-size-fits-all” approach to marketing can’t win anymore. Brands will be connecting with consumers in a more innovative, data-driven environment — especially in retail — by tapping into marketing technology platforms for better insights into consumer buying habits. Those brands with campaigns that are data-driven with location intelligence and analytics are more apt for stronger data and greater personalization. In this strategically intricate dance, consumers will be continuously touched by brand messaging, experiences and influencers that, when optimally layered together, drive better results.

Besides easing operational processes and increasing efficiency, marketers must leverage the potential of artificial intelligence-driven tools to power through data and effectively engage with their customers — and with better success after every instance. AI can also help identify the best engagement points in the buying journey. Innovations in AI like chatbots and augmented/virtual reality are changing the way brands plan campaigns, envision touchpoints and enhance customer experiences, all while generating actionable data insights throughout the process.

The power of search has voice.

Last year marked a huge shift in the power of voice in search marketing. If consumer brands haven’t gotten on board with SEO strategies catered to voice search, they need to get in the game before it’s too late. Google insights reveal that, on a daily basis, more than half of American teenagers and 41% of adults are talking to their phones via voice search. Amazon is said to have sold more than 20 million Echo units to date, with Google Home gaining ground and taking up to 24% of market share since it entered the game in 2015. By 2020, ComScore predicts voice search could account for up to half of all queries. This trend has been happening in the SEO world for some time, and with the growing appetite for search bots (i.e., Alexa, Cortana), the transition to a voice-search world is progressing every day.

SEO marketers should make note of this, given that optimizing for voice search requires different tactics compared to the traditional method and having insight into this new normal could help brands provide better customer experience. Optimizing for voice search technology allows for marketers to create more conversational campaigns and provides a natural way for people to interact with brands. Voice search will continue to explode as more predictive machine learning technologies advance this particular AI evolution. Looking forward, the voice search market is wide open and it’s possible that the strongest user group hasn’t even been born.

Content transformation will be king.

By 2021, an eMarketer report (registration required) predicts there will be more than 2.7 billion people around the world using mobile phones, with more than 87% of those using smartphones for internet access. The report also described the dominance of tech titans Google and Facebook in the U.S. digital ad market and digital ad revenue worldwide. In this attention-driven duopoly, with ever-changing algorithms and updates, businesses are competing against friends and family for attention. The demand for mobile-ready, shareable content has never been more relentless. Every aspect of content marketing will become more user-centric and personalized, and brands must be willing to adapt.

In order to scale authenticity in this crowded environment, some brands are heavily investing in video to connect with customers to help share ideas, products, purpose and personality. Likewise, influencers will continue to play a role in content but with a new requirement of stronger return on investment. No matter the industry, your brand must steer away from vague, overly expensive programs and partnerships and opt for relevant, data-driven influencer strategies. The challenge in digital content for today’s marketer is to remain authentic while achieving campaign goals. Brands that create experiences that inspire, educate or entertain through content and messaging efforts will continue to win in 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

What marketers need to know about Facebook’s updated Business Tools Terms

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018.

As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC,

this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed to go into effect on May 25, 2018, the same date the GDPR’s sweeping set of rules governing the handling of consumer data will go into effect.

A new “Facebook Business Tools Terms” consolidates the “Conversion Tracking, Custom Audiences From Your Website, and Custom Audiences From Your Mobile App Terms” and “Offline Conversion Terms,” and the Custom Audience Terms have been updated. Here’s a rundown of the key changes to the terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook. Note that Facebook Business Tools encompass a lot: APIs and SDKs, the Facebook Pixel, social plugins such as the Like and Share buttons, Facebook Login and Account Kit, as well as other platform integrations, plugins, code, specifications, documentation, technology and services.

New terms for GDPR compliance

In section 5.1 of the Facebook Business Tools Terms, a note to EU and Swiss data controllers specifically on

GDPR states:

To the extent the Customer Data contain personal data which you process subject to the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”), the parties acknowledge and agree that for purposes of providing matching, measurement, and analytics services described in Paragraphs 2.1 and 2.2 above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated herein by reference. “Personal data,” “data controller,” and “data processor” in this paragraph have the meanings set out in the Data Processing Terms.

What this means:
This section clarifies that the Facebook Marketers are considered data controllers from a GDPR standpoint and Facebook the data processor. A third-party data processor is an entity that processes personally identifiable information (PII) on behalf of a controller. A controller is defined by the GDPR as an entity that determines how that data will be processed and for what reason. Both controllers and processors must comply with the EU regulation. The Terms for using Facebook Pixels and SDKs have also been updated for GDPR.

Section 3.3 states:

In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Business Tools to enable us to store and access cookies or other information on the end user’s device. (For suggestions on implementing consent mechanisms.

What this means:
Site and app owners must obtain and manage user consent for Facebook to access, gather and store their data. This is a critical piece of GDPR that pertains to any company controlling or processing data on EU citizens, regardless of where they reside.

Requirement to notify Facebook of any actual or ‘threatened’ complaints about personal data

Another important change in the terms that marketers need to be aware of is in section 1.5.

The provision states:

You will notify us promptly in writing of any actual or threatened complaint or challenge related to the use of personal data under these Business Tools Terms and will cooperate with us in responding to such complaint or challenge.

What this means:
Advertisers must take any user’s complaint (even threatened) about the use of personal data seriously. You must be prepared to report to Facebook, in writing, any suggestion of a complaint or challenge over the handling or use of personal data when you’re made aware of it.

Keep reporting internal

Want to share a case study about your Facebook ad campaign? Think again. Section 2.2.2 of the Facebook Business Tools Terms explicitly states that advertisers are not allowed to share Campaign Reports or Analytics unless they have Facebook’s written consent:

We grant to you a non-exclusive and non-transferable license to use the Campaign Reports and Analytics for your internal business purposes only and solely on an aggregated and anonymous basis for measurement purposes. You will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party, unless otherwise agreed to in writing by us. We will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party without your permission, unless (i) they have been combined with Campaigns Reports and Analytics from numerous other third parties and (ii) your identifying information is removed from the combined Campaign Reports and Analytics.

What this means:
All Campaign Reports and Analytics need to stay internal and include only anonymized, aggregated data. Keep screen shots and charts out of presentations, case studies and social media unless you have permission from Facebook. However, Facebook retains the right to use your unidentified reporting data when aggregated with that of other advertisers

No pixel sharing

This is a change. Section 3.1 of the Facebook Business Tools Terms states:

You (or partners acting on your behalf) may not place pixels associated with your business manager or ad account on websites that you do not own without our written permission

What this means:
You may not gather data for ad targeting or measurement by placing your or your clients’ pixels on other sites you may have access to or any other site unless Facebook OKs it. This has been a not-so-secret Facebook marketing tactic for some time. If you currently have pixels on other sites, it’s time to revisit those placements and either get Facebook’s permission or remove them to stay in compliance with the Terms.

Facebook Business Tools Terms

Some of the terminology has also changed with this update.

As of May 25, 2018:

  • “Sales Data” now is called “Customer Data.”
  • “User Information” now means “Contact Information.”
  • “Sales Transaction Data” now is “Event Data.”
  • “Matched Data” now means Event Data that is combined with Matched User IDs.
  • “Unmatched Data” now means Event Data that is not combined with Matched User IDs.
  • “Reports” is now “Campaign Reports.”
  • “OC” is now referred to as “Offline Conversions.”

Those are the main takeaways that we pulled from the updated terms. There are other changes, but they don’t appear to impact the day-to-day of marketers as much as the above. If you have any other items that stood out, please let us know on social media.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

The Artist that came out of the Winter