All posts by Thomas Prendergast

The Top 15 Insects You Can Eat to Survive

The Top 15 Insects You Can Eat to Survive … and HOW
 
Which insects can be eaten? In survival it turns out there are many species of edible insects including 3 "creatures" that are not insects but a food source still the same. It's too bad no one told the Donner Party, American pioneers who turned to cannibalism …when they ran out of food
 
 
On the CBS hit show Survivor, contestants do some pretty disgusting things to make it out of the wilderness — like eat insects.

It's too bad that the Donner Party (early American pioneers making a trek out west who were caught in the mountains of California and turned to cannibalism) had to go through a horrific slow starvation that U.S. history records so famously and then proceed to actually eating their dead loved ones rather than seeking out insects and or the other creatures we mention below.

You Don't Have to "Go Out" Like That

With shows like Survivor in recent years, television has desensitized a lot of us to the idea of eating insects. I mean, for example, let me ask this question: Are you willing to eat insects?

Could you get your family and friends to eat insects in a survival emergency, if it came down to it?

Although Survivor over dramatizes the plot lines, the fact remains that surviving extended periods in harsh conditions requires you to make some tough decisions that may include whether or not to seek after and eat various insect species in order to survive and live another day, week, or even month, if insects were all you were able to get your hands on.

Many people — especially those of us that live in North America — shake our heads in disgust at the thought of eating insects. However, the feeling of disgust dissipates as the hunger pangs grow stronger. We're used to consuming three substantial meals a day, sometimes more than that, with one or more snacks filling in the caloric schedule throughout the day.

Eating Insects in a Survival Emergency

When would you retire your entrenched belief that consuming insects represents one of the most distasteful things that you can do? North Americans despise the notion of consuming edible insects, but the fact remains that nearly 80 percent of the world's population includes insects in their daily diets. In some cultures, edible insects comprise the appetizer, entrée, and dessert.

Yes, consuming edible insects requires the development of an acquired taste. Yet, who said you have to go all in and ingest copious amounts of crickets to prepare for the inevitable prolonged disaster.

In a survival emergency, realize that you can safely eat many types of insects as well as other creatures like snails, maggots, and even slugs. Each of these can also be considered as a food source — though they should be found in the wild, not near any area of possible industrial pollution or agricultural contamination or even near a neighborhood due to the widespread use of chemicals aimed at killing these commonly viewed "pests".

Any snails, slugs, or maggots that you do find in the wild should always be cooked thoroughly to kill any bacteria and parasites — more on this below.

The Top 15 North American Edible Insects Are…

In a survival scenario, you can't afford to be picky to sustain your body and mind. Not only does Jimmy John's not deliver Freaky Fast in the wilderness, you might also not have a way to hunt or trap wild game or forage for wild edibles. Just depends on where you are, what season of the year you happen to be in, and whether or not you have any traps or ammo to go after a wild animal. And that brings us to insects, as well as snails, maggots, and slugs — which are not insects, but we mention them here because they are a possible food source often found in the same places as insects and commonly looked at with the same disregard.

But why go hungry in a survival emergency when literally at your feet could be your next meal, and it might not be as bad as you think.

At some point creatures like these may become your only option to survive other than cannibalism and we hope that you and others would never consider that, especially when insects are so readily found.

On top of that you have 15 varieties of insects and those snails, maggots and slugs to choose from that are easy to capture and provide nutrition and calories to help you get through the day and week ahead.

1. Crickets/Grasshoppers

Edible crickets and edible grasshoppers – – Crickets and grasshoppers provide abundant calcium. The easy to catch insect also contains 20.6 grams of protein for every 100 grams of insect that you consume.

Most of the nutritional value of crickets and grasshoppers comes from the torso area. Although the legs and wings do not possess much nutritional value, you might want to consider mixing the parts in with the torso to add a crunch to each bite that you take. The crunch effect makes consuming the insects more palatable, which means you should pull the legs and wings off.

You can consume crickets and grasshoppers either raw or cooked. Crickets live under rocks, boulders, and large logs that sit near meadows and fertile pastures.

The nocturnal insect's cousin the grasshopper prefers more arid and open living environments like meadows and fields, where ever grass is plentiful. Learn specific details about crickets here and learn specific details about grasshoppers here including as edible insects.

2. Locusts

Edible locusts – Similar to crickets and grasshoppers, locusts also contain rich amounts of calcium and protein. The primary difference between locust and their insect cousins involves size and the fact that locusts travel in swarms, which makes it easy to build a large inventory of locusts for surviving prolonged emergencies.

In many parts of the world, locusts comprise a diet and nutritional staple. Residents of Sub-Sahara Africa sweep swarms of locusts into bags. Locusts migrate all over the world, mostly between regions that have fertile soil to grow plants and trees.

3. Ants

Edible ants – The hardest working insect repulses many people for consumption, but ants are easy to find and capture. Some ants, such as fire ants, bite and thus, don't make good food sources.

To catch and round up ants, dig into an anthill and use a large scoop or scoop-like device to push the ants into a container.

Most survival experts recommend boiling ants, but before doing so, you need to shake the container to remove any dirt and mud clinging to any ants. Eating ants raw creates a bitter vinegar taste that boiling in water removes.

Three and a half ounces of red ants produces 14 grams of protein and 5.7 milligrams of iron. The 5.7 milligrams of iron represents about 71 percent of what men require each day.

Women receive more than 33% of their iron needs from a 3.5-ounce serving of red ants.

4. June Bugs

Edible beetles – As a common insect species, June bugs are beetles (Phyllophaga is the technical name for this genus of beetles) and thrive in arid climates, such as climates found in Denver, Santa Fe, and Phoenix, but beetles themselves can be found in many regions. Depending on where you live, you may have come across these for several years, thought they were simply beetles, but now you have a specific name for this species of insect, June bugs.

This slow moving insect requires little effort to catch and the reward is a tasty snack or meal after grilling or slow boiling the insects over a fire. Sometimes June bugs hardly move at all.

You find June bugs on plants during the late evening hours and under plants and along the forest floor during the day. At 13.4 grams of protein per 100 grams of June bug consumption, you receive an ample amount of protein as they are found and consumed.

5. Caterpillars

Edible caterpillars – A hairy insect doesn't seem an epicurean delight, but caterpillars contain high levels of iron, niacin, protein, thiamine, and B vitamins. Some types of caterpillars are not fit for consumption and we discuss the common traits to look for in unhealthy insects at the end of this article. Many survival experts suggest frying caterpillars to harden the crunch. The low moving and easy to catch insect also goes down gullet raw.

In some parts of the world, some types of caterpillars are a rich food source. However, please note, that some caterpillars are toxic to humans, and to rely on caterpillars as a food source in a survival emergency, please seek out more specific instruction for caterpillars in your region.

6. Scorpions

Edible scorpions – Found in the desert regions of the American southwest and open, rugged frontier across states such as Texas, Arizona, New Mexico, and parts of California, scorpions are the quintessential insect to raise and harvest for later consumption.

Search for small holes under rocks, trees, and tree limbs. To avoid the painful scorpion sting, use a glass bottle and push the scorpion into the bottle. Cooking scorpions involves skewering the large insect and holding the skewer over an open fire.

Because of a high concentration of protein, several body building supplement products use scorpion extract to enhance protein content. Since scorpions live in rocky environments, you also benefit from a strong source of minerals, such as iron and magnesium.

7. Termites

Edible termites – Your body needs protein to build and repair skin, bones, muscles, and most important blood oxygen, and termites are rich in protein.

If you can find a termite mound, you may be able to feed several people at just one sitting.

During any prolonged emergency, you can expect your body to undergo considerable duress. Termites come to the rescue, because the oft-maligned insect contains an abundant 14.4 grams of protein for every 100 grams of termites that you consume. Anyone that has been the recipient of termite destruction knows where to look for the body-repairing insect. Termites flourish within downed trees, as well as decaying stumps and logs.

You have to eat a large amount of the tiny insect to enjoy the protein benefits, but termites typically are found in hordes. Termites live in damp climates in regions such as thick forests and coastal areas. Many natives to termite country eat the insects raw to obtain the highest nutritional value.

8. Snails

Edible snails – No, you don't need a slab of butter, cup of white wine and a few shallots to enjoy what the French call escargot.

Snails tend to consume toxic fungi and vegetation, so the best way to consume the easy to catch Gastropod is by steaming the entire shell and then removing the tender body from the shell. Harvesting snails only requires a container that contains the traditional grain feed that snails like. The snail population explodes during the spring, when food sources rapidly multiply.

One hundred grams of snails gets you over 16 grams of protein, which represents a protein number near the top of the insect consumption list. The same amount of snails provides 90 calories and about four milligrams of iron, which equals the iron produced from a six-ounce serving of beef.

9. Centipedes

Edible centipedes – Found throughout North America, centipedes are one of the most abundant forms of insects for consumption — and they're typically easy to find. Especially after a steady rain, turn over a large log or rock and discover several centipedes scampering away. Remember that besides possessing fewer legs than millipedes, centipedes also differ from their leggy cousins by not emitting toxins. Since centipedes use pinchers to bite, the best way to consume the nutritious insects is by boiling or steaming them. A serving of 100 grams produces a healthy 160 calories and 36 grams of carbohydrates.

For survivalists that need a sudden burst of energy, centipedes should comprise one of the go to insects for consumption.

10. Cockroaches

Edible cockroaches – Stay away from cockroaches that swarm into dark spaces within your home — we're talking about cockroaches found in the wild.

During an emergency, where you are nowhere near your home and there is no food available, be on the lookout for wilderness cockroaches that feast on highly nutritious fresh fruits and vegetables. Cockroaches love damp environments, especially those that bustle under the cover of darkness. The clean and delicious wilderness cockroach taste and feel like greasy chicken say many who have eaten them, but you must boil, fry, or sauté the insect to achieve the greasy chicken taste profile and definitely to kill any bacteria that may be present on a cockroach.

Adult cockroaches produce 23.80 milligrams of vitamin C and 48.16 milligrams of vitamin A. You also benefit from an incredible 65.60 grams of fiber by eating just 100 grams of cockroaches (which you'll get in just a handful).

11. Bees/Wasps

Edible bees and edible wasps – – As an elusive insect to capture, buzzing bees and wasps often zip in and out of view hundreds of yards from where their bustling nests hum, where bees are busy at work serving the hide.

Yet, the effort put into locating the home of bees and wasps is well worth the survival effort. Some survival experts suggest tying a thin, long silk thread to a captured bee or wasp and then follow the bee or wasp to its buzzing home. The way to drive bees and wasps away from the nest is to smoke them out. Once the bees and wasps flee, you have access to delicious and nutritional larvae. Smoking bee or wasp larvae for several hours represents the best way to ensure robust flavor, without diminishing the nutritional content of the edible insects. Bee pollen is replete in protein, folic acid, B-complex vitamins, and free amino acids.

12. Earwigs

Edible earwigs – Many survivalists prepare earwigs the same way that they prepare termites. However, gardeners have found that a capture method makes the prefect food preparation method as well. You fill low-sided cans with about a half-inch of vegetable oil and set the cans on the ground, preferably near vegetation. Earwigs detect the presence of vegetables and move inside the cans, where they drown. The dead earwigs already have a coat of oil for frying or toasting. Stale beer works almost as effectively as vegetable oil. Earwigs offer a substantial source of protein and fiber, something that many survivalists lack by living days or even months outdoors.

13. Maggots

Edible maggots – Revolting as they are, maggots might be one of the few insects that you find during an emergency. Rotting animal corpses produce copious amounts of maggots and the fat content alone helps you survive food deprivation. Many cultures crave the superfood maggot to counter the long-term health detriments of consuming a lean beef diet. Maggots offer the protein and carbohydrates that survivalists need to sustain themselves both physically and mentally during an extended emergency.

14. Slugs

Edible slugs – Slugs possess many of the same nutritional benefits offered by their cousin, the ponderous snail. Rich in minerals that maintain healthy blood flow and oxygen, slugs also deliver the protein required to keep a brisk pace during survivor mode. Abundant during the rainy season in any North American climate, slugs require little effort to acquire. Simply look under damp vegetation and timber to find the slow moving insect.

Never eat slugs raw, as they contain a potentially harmful parasite that can kill you. Cook slugs thoroughly the same way that you prepare snails, except you don't have to remove the body from the shell.

15. Beetles

Edible beetles – Though we discussed June bugs earlier in the article, it's worth going into more detail on beetles as a whole as many are edible and easily found.

A giant water beetle produces around 20 grams of protein on just a 3.5-ounce serving of the crunchy insect. One 3.5-ounce serving of the palm worm beetle generates almost 14 grams of protein. Beetles of all species supply you with more than enough iron, zinc, and calcium to thrive during a prolong stint living in the wild.

You can find beetles in the same places that you find many of the other edible insects on this list: under fallen tree limbs and other timber that sit in damp conditions. To cook beetles properly, skewer the insects on a shaved stick and slowly roast the bugs over an open fire. Many survivalist experts recommend crushing the bodies and sprinkling the insect over other types of food.

The top 15 edible insects represent just the tip of the iceberg. Other lesser-known insects offer many of the same nutritional benefits. For example, many species of spiders provide sustenance during difficult times. Remember that many cultures adhere to diets that include insects or exclusively use insects to provide nourishment.

You don't have to be in desperation mode to enjoy edible insects. Like most acquired tastes, it takes a little time to integrate insects into your outdoor diet.

Toxic Insects and Warning Signs that an Insect is Not Safe to Eat

Although each species of insect present varied edible warning signs, a few general rules apply that should keep you safe during an emergency.

Survival experts state you should avoid insects with bright colors such as red, orange, and yellow. Some insects flash the bright colors to thwart attacks by predators, but to ensure your health, avoid the bright colored insects. If you want to maintain your health, stick with insects that wear green and brown.

Insects that emit a strong odor typically are not safe to eat. You should also avoid insects that live near farms and outlying rural neighborhoods, as pesticides make the insects a terrible option for obtaining calories.

General Insect Preparation Rules

Insects tend to snack on food sources that leave us a bit sick, after consuming the insect raw or cooked. The way to avoid coming down with insect caused nausea involves not only slow cooking edible insects, but also taking steps to harvest the insects for consumption.

Virtually every North American edible insect should spend some time fattening up on grain for a couple of days to clear out the remains of potentially harmful feed in their systems. You can easily build a small cage from twigs and sticks to keep the edible insects from running away. Survivalists don't have the tools used by professional insect harvesters out in the wild, but you'll find enough natural "supplies" in nature to make edible insect harvesting during an emergency easy to accomplish.

Emergencies never knock on the door and tell you when they're coming. The calm, sunny day that you enjoyed today can easily transform into a raging crisis tomorrow. Adept survivalists know how to prepare for the inevitable emergency. However, some emergencies unfold over extended periods that exhaust most, if not all of the food sources collected to prepare for the cataclysmic event. Ensure your long-term survival by knowing which insect to eat that provide the nutritional sustenance you need to live during desperate times.

More Specifics

To learn more specifics about edible insects, consider Edible: An Adventure into the World of Eating Insects and the Last Great Hope to Save the Planet by Daniella Martin available in hardcover, audio book, and digital format.

Though many insects and other creatures mentioned are edible and can help you survive, as mentioned some are toxic or have dangerous bacteria or parasites present, and to really consider any of these as a viable food source it really is worth reading more on and developing experience with hands on practice.

Yummy
Thomas Prendergast

Psalm 91

As I am posting this, the Lord has said to me, we are in that last calm before a storm of Biblical proportions are gathering to rage across this country. In that revelation, I pray to my Father in Heaven to cover Markethive and all who abide within, in His blood and protection. A mighty fortress is my Lord.

OK: Carry on

Psalm 91

91 He that dwelleth in the secret place of the most High shall abide under the shadow of the Almighty.

I will say of the Lord, He is my refuge and my fortress: my God; in him will I trust.

Surely he shall deliver thee from the snare of the fowler, and from the noisome pestilence.

He shall cover thee with his feathers, and under his wings shalt thou trust: his truth shall be thy shield and buckler.

Thou shalt not be afraid for the terror by night; nor for the arrow that flieth by day;

Nor for the pestilence that walketh in darkness; nor for the destruction that wasteth at noonday.

A thousand shall fall at thy side, and ten thousand at thy right hand; but it shall not come nigh thee.

Only with thine eyes shalt thou behold and see the reward of the wicked.

Because thou hast made the Lord, which is my refuge, even the most High, thy habitation;

10 There shall no evil befall thee, neither shall any plague come nigh thy dwelling.

11 For he shall give his angels charge over thee, to keep thee in all thy ways.

12 They shall bear thee up in their hands, lest thou dash thy foot against a stone.

13 Thou shalt tread upon the lion and adder: the young lion and the dragon shalt thou trample under feet.

14 Because he hath set his love upon me, therefore will I deliver him: I will set him on high, because he hath known my name.

15 He shall call upon me, and I will answer him: I will be with him in trouble; I will deliver him, and honour him.

16 With long life will I satisfy him, and shew him my salvation.

FTX: Vemma shut down for running pyramid scheme

Filed earlier this week, the FTC allege that through mandatory autoship, Vemma is nothing more than a $200 million illegal pyramid scheme.

 

Retail sales are believed to be non-existent, with the company’s affiliates instead trained to sign up for autoship themselves and then recruit other affiliates who do the same.

As we wait for a September 3rd hearing to decide the fate of Vemma, now a warning from the FTC to other MLM company’s operating in a similar manner.

Published on August 26th, the FTC’s warning was written by Lesley Flair, a senior attorney with the FTC.

Flair explains the finer points of the Vemma complaint, before going on to issue a direct warning to other MLM companies:

    Count I of the complaint charges that Vemma’s compensation program is based primarily on recruiting new participants, not on the retail sale of the drinks.

    Count II challenges as false the defendants’ claim that participants are likely to make substantial income.

    According to Count III, they failed to disclose – or failed to adequately disclose – that Vemma’s structure pretty much ensures that most people who sign up won’t earn big bucks.

    Count IV focuses on the promotional materials the defendants gave their affiliates to recruit more affiliates. Because they included claims the FTC says are false and misleading, the complaint charges that the defendants provided others with the “means and instrumentalities” to violate the law.

    The case was just filed, but if your clients sell business opportunities, the allegations offer insights into the kind of tactics likely to draw law enforcement attention.

“Clients” in this case I believe are either that of a lawyer’s clients (the MLM companies themselves), or affiliates in those companies (from a company perspective, the FTC are referring to affiliates as “clients”).

Either way, if you’re in an MLM opportunity and your commission check is mostly paid out of recruited affiliates making product orders (on autoship or otherwise), according to the FTC you need to immediately change the focus of your business.

Two prominent examples that are currently heavy on affiliate recruitment and autoship are Total Life Changes and Jeunesse. But they are by no means isolated cases. This problem is currently widespread throughout the MLM industry.

As a long time proponent of retail in MLM, all I can say is the sooner the focus is back on retail customers the better.


I have been an advocate for a real “Customer Centric” modeled MLM hybrid. Now the FTC and SEC are adding the pressure to push this industry that way. This is a good thing! What is a “Customer Centric” MLM going to look like? Good question and I have addressed that with this blog here:

https://markethive.com/marketing/blog/the-customer-centric-model#.VeiX9JdSkd0

Time for some orientation and sharing of thy wisdom?

This week we are going to begin at the beginning to integrate your WordPress blog with the power of Markethive, the rss cocktails, the groups, the ability to track, manage and build a huge SEO presence backed up by a huge social net.
 

Markethive offers the most sophisticated and powerful platform for building huge blog clouds, capture pages, press releases, forums, that all work in concert, complementing the entire portfolio of assets, utilizing chaos structures, that Google and other search engines reward because it is all following their good practices.

And it all begins here, at this first web based conference. These lessons will be recorded and published within the MarketHive and on our YouTube channel too.
 
Picking up where I left off over a year ago, with my Establishing A Credible Hive Part #1. You can watch it here or in the MarketHive.
 

 
 
This week, WordPress is the word, and Markethive is the engine to build the content and drive your campaign.

Check the Calendar below for the appointed times in our conference room.
 

 
Access the conference room via the Blog
 
 
CYA There,
 
Thomas Prendergast
CMO Chief Marketing Officer

The Customer Centric Model

 

The Customer Centric Model

It has been my agenda for nearly 20 years to reform an industry that is for the most part has been built upon a shifting and unreliable foundation that has always been broken and is heading for total annihilation. If you have attempted to build a business in MLM you will relate to what I am addressing.

For over a decade this vision has grown in urgency and definition to help direct a broken industry towards developing a customer based centered direct sales model.  All of this was originally inspired by a maverick move towards customer acquisition by a company called Trivita. In 2001. I was introduced to this new direction in MLM by the simple statement, “just buy your customers”. I had already been engaged in the MLM industry for nearly 10 years at that time. My first exposure to MLM was in 1992 with the first to market consumer (customer) based ISP, nationwide dial up Internet access for $20 per month.

I have been an entrepreneur my whole adult life and a good portion of my teen years as well, with my first business started at the age of 14. Prior to my exposure to MLM, I was and still am a traditional business entrepreneur. Therefore to say, I found the MLM model of exclusive distribution to and consumption by distributors and only motivated to this action by pursuing profit; alien, illogical and disturbing. Let me explain:

My introduction and very successful sojourn to this day with Trivita helped me discover the stark contrast between the artificial economies of a distributor based sales company in contrast to a customer based sales company.  I studied this comparison for many years and it became painfully clear, the reason traditional MLM fails, regardless of the compensation plan, regardless of the motivational speakers, regardless of the training to sell the “Hope and Dreams” as that is the only way to promote when the products and or services are frankly, always overpriced and usually underwhelmingly ineffective. There are very few exceptions.  So the glaring difference I found in Trivita was the fact that for every distributor I recruited, I averaged 100 customers. Then the fact, I did not have to sell Hope and Dreams and instead, the pitch was just buy customers. The reaction from the potential distributor was always extremely positive and the close rate of a distributor was very high. When you factor in that every distributor usually meant 100 customers, the potential success was superior to anything else like it.

 This was just a company that offered co-op acquisition of the leads and customers Trivita acquired via their infomercials and not much else. Even Trivita’s products lacked true demonstrability and the pricing was not very competitive. The only viable benefit regarding being customer centric was the fact you could just buy customers, that for the most part, only about 20% stayed a viable reorder over the years.

Because of this one aspect with Trivita, I have enjoyed a significant income for over 10 years with little attention, a true residual income. Over the years as a vendor to the MLM industry, occasionally getting involved with a few companies because I was promised they were going to offer customer centric solutions (all deception from short sighted pitch men). None of them ever did and in my opinion, the super majority of MLMs are run by handicapped captains, that understand the game and that being the 3 month rule. They build their businesses to inspire, motivate and separate their new distributors from as much money and contacts they can quickly. They know their business model only attracts distributors seeking some semblance of financial success therefore they lay their snares with grand claims of Hopes and Dreams. I consider it borderline criminal. Now we finally arrive to the meat of this article, that being what is a true Customer Centric direct sales company look like. Being that there really isn’t any yet, we have to go to the imagination and vision that to some part is guided by good business principles and look at some of the true customer centric businesses on the scene today.

Amazon could easily be the epitome of customer centric. 

 

Wow. “Earth’s Most Customer-Centric Company.”

That is big, it’s bold, and it’s risky for a brand to make the promise to fulfill on that 24/7 every week of the year.

Service recovery design pays off

Of course the shopping and purchasing experience on Amazon has been exceptional for years. But what if a customer has a post-purchase problem? A big part of customer experience design is a focus on “service recovery,” or designing and refining the process when something goes wrong for the customer. Beloved brands like Zipcar know this is a critical opportunity for delivering moments of delight.

READ MORE:
http://delight.us/earths-most-customer-centric-company/

It is all about Customer Satisfaction.

Let me repeat that, “IT IS ALL ABOUT CUSTOMER SATISFACTION”!

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

Pointers from the article 7 Customer Service Lessons from Amazon CEO Jeff Bezos
https://www.salesforce.com/blog/2013/06/jeff-bezos-lessons.html

1. Don’t Just Listen to Your Customers, Understand Them
Everyone has to be able to work in a call center.”

2. Serve the Needs of the Customer
“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

3. The Empty Chair: The Most Important Person in the Room
“Focusing on the customer makes a company more resilient.”

4. Never Settle for 99%
“We’re not satisfied until it’s 100%.”

5. Respect Today’s Customer
“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”

6. Strive to Create a Customer-Centric Company
“If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.”

7. Don’t Be Afraid to Apologize
 “We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

Over the past nearly two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

From “MLM” (Network Marketing), to a sustainable Coop Customer based Marketing Platform!
Now the vision for a better kinder direct sale company

I have run MLM companies, built them, serviced them as a vendor and engaged with them as a distributor for more than 20 years. I have touched and serviced and influenced over 100 million associates over this period of time. The following is my agenda to change this industry to service the little guy and gal, offering a real solution to build a middle class sustainable income for everyone, not just millions for the elite few, we know as “leaders” in their respective company.

1.       1. A Viable and Competitive Product

First and foremost, the “company” must offer a viable product and or service that does what it says and better than any of their competitors and better yet, have a product or service that has no legitimate competition. I could go into great detail here about the MLM industry and their underwhelming and over priced products with many making spurious claims to eventually be shut down by the FDA, etc. but I won’t.

2.       2. The Virtual Warehouse

This may be putting cart before the horse. “Inspired by Amazon’s virtual warehousing” for their merchants selling in Amazon, it is time the MLM industry moves forward with a similar solution. Storing your monthly product commitment in your spare bedroom, garages or den has been the standard for decades. With today’s technology and database management abilities, there is no excuse to not move toward a virtual solution for distributors. This can be done in house by the company, or, use Amazon’s virtual warehousing that is available on a global scale.

This one upgrade to this industry will make reselling, shipping and distribution automated and easy for every distributor, regardless of location or available storage abilities. Bottom line is a doubling or greater movement of product.

3.       3. Customer and Lead coop acquisition

This is where the company marketing people run ads, campaigns, etc., driving vertically targeted prospects to an 800 number or website, acquiring quality pre enrolled prospects or customers who have purchased or at most have enrolled into an auto ship. The distributor’s contribution enhances the company’s budget and the “partnership” enhances the customer’s retention. The company also makes available to the distributor mailing lists to their “enrolled leads and customers” to assist in the continued purchases etc. It is a win win situation and is a proven technique as proven by Trivita.

4.       4. Becoming an E Retailer (automated back office shipping)

Now that the distributors have their inventory, products and samples (if applicable), online, in an offsite virtual warehouse, the process to send product or samples becomes effective and easy. As simple as logging into the back office of their respective MLM company, designating the product (pulling from existing inventory and/or auto purchasing additional inventory), quantity, and drop ship address, with a simple click, the product or sample is easily on the way, while the distributor is still talking to their prospective client, prospect or distributor on the phone. This seamless process makes the potential growth of the company and distributor 100 times greater than the typical cumbersome processes today.

5.       5. 800 telemarketing service platform

Today’s technologies not only make this proposed service affordable, but extremely effective. Typically, new distributors are assigned an ID# number. The number resides within the servers database to track sales, commissions, etc. of the distributor. Thus the hardest part is already done for an 800 sales number.  [A little explanation of current tech] 800 number technology software interfaces display the originating number, or forwarded number.  IE: If the distributor develops a radio commercial with a phone number (toll free or not) then forwards that number to the company 800 number, all he or she needs to do is register that number (via the back office) or calling it in. This way the telemarking operators receiving the incoming calls, know who originated the call and the orders are taken and assigned appropriately to the distributor.

It can be as simple as the distributor takes a call from an ad, the prospects decides to buy the product. The distributor can easily 3 way into the 800 platform and assist the sale. It can be as easy as an ad running offering a product with the company main toll free number offering free shipping and handling with the special pin number. It can be very easy to build.

Imagine the projected results with the distributors taking the initiative, no more need for mentors, no more lead for upline leadership, no more need for motivational events, because the motivation is found in the system and the results. Imagine!

6.       6. API (Application Programming Interface). Distributor selling on Amazon, Ebay, Alibaba, etc.

Basically, the MLM company has an API developed that interfaces with Amazon, Ebay, etc for the distributor. This allows the distributor to develop an online store on Ebay, Amazon, Alibaba, etc, driving and supporting the prospects and customers, but the sale interfaces through the company. Thereby the company controls the pricing, collects the money (connected to the distributor) and ships the product. All the collecting, shipping, tracking and commissions paid out is done by the company.

API: In computer programming, an application programming interface (API) is a set of routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. Basically allows the company to remotely control pricing, merchant collection, shipping and communication via the distributors Ebay, Amazon, etc. account

More about Amazon API:
http://support.getdropstream.com/customer/portal/articles/1233046-configuring-amazon-marketplace-for-third-party-order-fulfillment-

More about Ebay API:
https://go.developer.ebay.com/what-ebay-api

7.       7. Retail Sales Only Sites (Widgets and actuals)

Traditional MLM companies give a distributor a self-replicated web site that is upfront and focused on selling the Hopes and Dreams of the opportunity, the money, the comp plan, the hype and flash of it all, designed to recruit more distributors. This is death to a retail customer.  Very few MLM companies even consider a dedicated self-replicated retail sales only site for their various products.  I have yet to even hear of any companies making a simple widget that allows the distributor to have the retail site hosted via the widget on their own domains, much less the ability to add any customization to it. Below is one of the first and recent MLM retail sites I am aware of. It sells the coffee, offering one off sales or a discount and free shipping with an auto ship order.

More about widgets here:
http://alexmarandon.com/articles/web_widget_jquery/

8.       8.Social Marketing Aps and systems

Marketers, merchants, etc. need a portfolio of tools, to get the message out, to build awareness, to build a sphere of influence and to build a customer and distributor centered loyalty program. Very few people, even entrepreneurs have all the skill sets to achieve this. However, automated marketing, email auto responders, social broadcasters, coop advertising, blogging platforms, materials and videos are necessary tools for the entrepreneur. First these tools are expensive and the various costs ad up quickly. When you do not supply these types of tools in a controlled environment, the message being broadcasted may not meet the criteria of the company nor abide by regulations.  There are solutions and Markethive is one of the best options. http://markethive.com  Markethive supplies all of these tools and more, integrated and easily configured and controlled within the communities vertical structures built for DSA companies like yours. It is called the company Directories and within a company portal in Markethive, your distributors will find all they need; Broadcasting platforms, self-replicating personalized PDF documents,  Coop advertising systems, blogging platforms, email auto responders, everything needed for marketing, in one place.

9.       9. Training and videos

I do not mean motivational speakers and cheer leading. I mean, real world training how to build the businesses. Daily classes offered by competent experienced teachers, so the distributors develop a strong understanding, expanding their customer territory and acquisition and operate like a real business.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch.

Not today.
It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook Google, PayPal etc.

Written by:
Thomas Prendergast
CMO: Markethive

 
 

T minus 10 and counting

Update to the Juggernaut launch of MH!

With a very small edit in the 2nd video (Alpha Founder) they are being prepared for final release. Mike Darling will be updating the Alpha Profile pages to have the new video. He will also be upgrading the back office to default to the second Alpha Founder video and the Alpha upgrade page. In other words, unless you are either subscribed to our a fully paid Alpha subscriber or founder, every time you log in that page will default.

Mike Darling will also be building a template capture page to be used on any domain for the new video and we will have it hosted on some of our domains for the big massive email campaign to our old Veretekk database.

Mike and Mariusz are working on our new Admin email system so we can access the millions of name, email, IP, date, phone, etc. so our first launch will go to that database as soon as they finish it. Mike has told me he will try to have it ready by the end of this month.

Vince (the video animation marketing firm we are using) and his copywriters will be crafting our 10 MH auto responders starting next week to complete this campaign.

We are getting very close to heading up up and away!

Thomas Prendergast

I am Watching You

The time has come that the rank and file (That is You) engage in the practice of speaking your mind, belaying you insights, sharing your perspective of what MarketHive means and does and how it serves the little guy and gal out there on the Internet. Go plant the seeds on the forums. HINT: Look up at the banner. It lists many of the top forums. Get your Twitter going! Engage the Markethive Fan page! It is time for organic discussions across the vast wastelands.

I am watching you and taking notes.
 


The Persecution Begins

the.persecution.begins

“The culture war is over—and we lost.” So says Dr. J. Paul Nyquist, president of Moody Bible Institute, in his latest book, Prepare: Living Your Faith in an Increasingly Hostile Culture (Moody Publishers).

 

However, this is not an alarmist rallying cry nor a white-flag opus, but rather a prophetic call for American Christians to prepare to live righteously in the face of persecution, not pining for the “good old days.”

 

For nearly 250 years, Christians in America were able to live in relative freedom from persecution—the societal marginalization of believers with a view to eliminating their voice and influence. “We’ve enjoyed freedom and respect from broader society for our entire lives. With those privileges rapidly disappearing, we don’t know how to respond,” the author explains.

 

American believers expect their lives to be marked by general prosperity and societal acceptance … persecution is strange. But biblically, it’s reversed.

 

“The American church has missed a vital element of discipleship. Important spiritual formation cannot be realized without experiencing suffering,” Dr. Nyquist says.

 

With America’s cultural shift, the church has an opportunity to revisit the New Testament and learn how to apply the many passages on persecution in new ways, he adds: “Persecution gives us the chance to demonstrate to a watching and hostile world what true discipleship looks like. Persecution supplies the life-shaping tools God skillfully uses to mold us into Christ’s image. It’s the next chapter in our stories. Now’s the time to prepare.”

 

It looks like a recipe for depression. Our beloved nation wracked by cultural change, once-protected freedoms evaporating, the persecution of believers looming. Anyone with sense would either stock up on Valium or claim a cave in Montana. But as Christians we have reason to hope.

 

“Since before America’s founding, this land has been the scene of gracious visits from God through revival,” the author notes.

 

He concludes, “If God graciously visits this land in a powerful way, the current cultural trends will be immediately arrested, biblical values will return, and the threat of persecution will disappear. And you won’t need this book. May we each fervently pray to that end.”

Original Article Here:

http://www.charismanews.com/opinion/48355-get-ready-for-persecution-warns-moody-bible-institute-president

 

This has been the message I have been getting for many years.

But now, I believe “time is pretty much up” for America.
This will be the 3rd judgement Shemitah year.

First Judgement #1: 2001 World Trade Center 9.11.2001
Second Judgement #2: Stock Market financial collapse  9.08.2008
Third Judgment “coming”: Expected to be extremely severe around September

Tsunami-Ocean-HD

I pray my older children’s curiosity draws them here on occasion so they, more than anyone else, read this warning.

“America! America! You who started off so fair, so full of faith and trust in Me. From what great height have you fallen! Where once faith was honored and protected, where life was sacred, where government was subject to its people, where I was enthroned on your praises. Look at you, a fallen woman! You have become common, a woman of the streets, dirty and diseased. Yet you know it not, says the Lord. REPENT and return to Me, and I will restore your glory! If you do not, you will sink into nothingness as the Romans and the Greeks did. Their great empires destroyed and given to others.

Do you wish to be great again? Then return unto Me, and I will restore you. If you continue in your ways, My hand will not be for you, but against you, says the Maker of heaven and earth. I can make you great again, or I can break and destroy you. The choice is yours.

Forsake your abominations of homosexuality and the great sin of abortion! You do not honor My chosen way for marriage, one man and one woman. You do not honor life, the life that I have created! Choose this day, Whom will you choose? Your own desires and lusts or the Way of truth and blessing. I will NOT contend with you as a Nation much longer, says the Lord.

As for My chosen people, those that love Me and Jesus the Christ, I say: Fear not! I will provide protection for My own. But, the days are coming when those who do not serve Me now in Spirit and in truth will go through a Great Tribulation. Then as they return to Me, the world will hate and persecute them even unto death. COME, return unto Me, My backsliding children! Let Me hide you under My wings, says the Lord!”