All posts by Thomas Prendergast

Alpha Legacy


The current Alpha Founders (LEGACY) are fellow visionaries and limited partners in MarketHive. For a small one time commitment, you will receive greatly expanded benefits and lifetime rewards including a lifetime residual income based on MarketHive revenues.

The one time price for this Legacy Alpha Founder lifetime partnership was $1200.00 and has been slashed to $600 until all 150 are sold. Then the new affiliate program will be launched with our target date being February 2016. To find out more about the new Affiliate program read our blog article.

See BeTheAlpha Affiliate Program Explained for more detailed information.

There is a maximum of 150 Legacy Alpha Founder positions left. And they are going fast!

As a Legacy Alpha Founder, you will be able to:

  • Enroll new members through your own Profile Page for the life of the company.

  • Receive 3,000,000 ad credits ($3,000 value that can be used at any time)

  • Receive 200,000 ad credits every month (valued at $200) and may be accrued to use later.

  • Receive lifetime residual income based on MarketHive's revenue. 5% of MarketHive revenue will be shared between all Legacy Alpha Founders. This is limited to the 250 shares your Legacy Alpha Founder position represents as 1 share.

  • PLUS! Receive 50% commission for every sale of advertising, every Alpha Founder signup or Alpha Subscriber that you personally introduce to MarketHive (Your children). This means your initial contribution will be recovered quickly in our affiliate programs and you will always receive far more advertising benefits as well with this program..

  • Receive subscribers (Exclusive acquisition program for life) from the MarketHive rotator system. Only the Legacy Alpha program will offer this benefit for life. Customer acquisition for life.

Keep in mind:

This is the last offer to actually have a limited partnership and finite piece of the revenue. Only 250 shares available with 150 left. You will receive 1 share for each limited partnership you own. You may purchase as many as you wish. When this is gone, never again will this be offered. If we sell the company, you get a share of that too. Never again.

This year when we launch the new affiliate program, the highest tier in that program will be this offer, the Alpha Legacy position.


One Time Payment:      $600


To find the Alpha Promotion link in your back office to sign up, navigate to the HOME page, then below your ICON picture under MAIN MENU choose the Alpha Promotion link.

Welcome to the Rise of the Entrepreneurs!


Thomas Prendergast

Inbound Marketing Explained and Compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.


But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:

Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.




Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.



Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions


We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.


Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.


You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.


The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!


Thomas Prendergast
CMO Markethive, Inc.


Thomas Prendergast

SHOCK: Professors claim Trump could be 1st to win all 50 states

In a shocking turn of events, professors and political science analysts are declaring that Donald J Trump could become the first person in American history to claim all 50 states in an election.

Admit it. Donald Trump is a volcano in a forest of Ronson lighters.

You’re not going to stop him. He may carry all 50 states.

The awareness of Trump’s invincibility is dawning slowly for several reasons. Nobody wants to be revealed as a fool if Trump flames out. Also, such a breathtaking prediction hates to be borne all alone. “Out on a limb” is a lonely place for a pundit to be. Then, too, a lot of heretofore wise observers are obeying the instinct to adopt a “business as usual” stance.

We put subconscious pressure on ourselves so that yesterday’s “clown-by-consensus” isn’t too abruptly hailed as the winner this absurdly long before the first vote is cast. The dreamers in the GOP are still reassuring one another that Trump’s domination is a “summertime thing,” and that come fall the public anger will be gone and the people will ask themselves, “Is this the kind of person we want in the Oval Office?” Dream on, Dear Establishment. People are already asking that question, and the answer is not just “Yes”; it’s “Hell, Yes!

Eight years ago Americans decided to take a chance on a “community organizer” without one single discernable accomplishment, not even authorship of his own book! (Thank you, Jack Cashill!) Obama was editor of the Harvard Law Review – and never wrote a single editorial. And we elected and re-elected him.

And now we’re taking the measure of a billionaire 11 times over who’s boldly carved his signature in stone and steel and golf-course green around the world, written best-selling books and produced and starred in dazzlingly high-rated TV shows, and you’re trying to tell me this world-class accomplishmentarian is a summertime thing set to evaporate with the first fall chill? In a pig’s eye! Even his worst enemies agree that Donald Trump gets things done. Meanwhile, your community organizer is now a political kidney stone that will take 17 more months to pass. You don’t like Trump’s rhetoric, maybe? What’swrong with “I love this country and I want to make it great again”?

Donald Trump has ruptured every rule of nature and human nature, science and political science, and continues to sneer at the Law of Gravity itself as he personally and deliberately pushes every down-button while his elevator nonetheless continues up, up and up.

Sen. John McCain satisfies most people’s definition of a war hero. Here comes Trump mocking McCain as being a “war hero only because he was captured.” Some of those “wise observers” declared Trump doomed even at that early point. And what happened? Trump gained!

At the Fox News debate of Aug. 6, some sinister force that wanted to stick it to Trump led things off, not by obeying the natural and organic procedure of calling for all those candidates who vowed to support the eventual Republican nominee to please raise their hands. No. The moderator instead called for “all those who will not pledge to support the eventual Republican nominee” to please raise their hands. And whoever imposed that reverse wording got his wish. There stood Trump in the middle of the pack, all alone with his right hand in the air. And what happened? Trump gained.

Doesn’t our culture forbid us to hit a woman? Meet Fox’s rapturous Megyn Kelly, whose very appearance sets the syrups of the soul all a-sizzle even before her formidable IQ approaches the scale for a weigh-in. Kelly ticked off a litany of horrendous things Trump has uttered to denigrate women. Trump struck back hard. And what happened? Trump gained.

Aren’t we supposed to tire quickly in the presence of a braggart? Trump plunges with gusto and abandon into firestorms of self-praise, citing his fabulous fortune, huge achievements, the hordes of people who love him and his admittedly impressive record for “getting things done”! Trump unloads like a sportscaster whose son just scored the game-winning touchdown in the Super Bowl, as he shares the news that there was just a poll in Nevada, and “I came in first among Hispanics!” Aren’t candidates supposed to use subtle comments to smuggle across feelings likely to win them votes? Trump puts it all out on the front porch where the goats can get it. “And I’m going to take care of our warriors, whom I love! I love our wounded warriors!” Again, Trump gained.

Is Trump lying about the slump America’s fallen into? And isn’t it true that millions too few Americans are working, that our military has been eviscerated, that our allies distrust us, that our enemies no longer respect us, that we get beaten by smarter adversaries across every negotiating table? And isn’t it true that smart, gutsy leadership that knows what it’s doing could, indeed, make us great again?

If the anti-Trump rap weren’t so pitiful I’d be much angrier. Forever we’ve longed for a leader who didn’t have to mortgage himself out to fat-cats, a leader free to appoint the best people and not the best donors. Now we’ve got him.

During the Civil War a group of less successful generals complained to Lincoln that Gen. Grant was an alcoholic.

“Find out what he likes,” snapped Abe. “And send him another case.”

I don’t think Trump drinks.

by Barry Farber, WND

Editorial comment:

I would not care if Trump got on a stage and called us all vile names, or turned around and spit at his employees. I do not have to like the man. ( even though I truly do like him ). We are not supposed to vote for people just because we like them. We are supposed to vote based on their past accomplishments, experience, and their ability to get the job done. Donald J Trump can do all of those things and more. When you compare all of the other candidates to Trump, it is almost laughable how pathetic the rest of the field looks.

They are the fools, liars, and crooks who have brought us to the brink of destruction.

This is the beginning of the Rise of the Entrepreneur!


The 23 Best Tools for Improving Your Writing Skills

The 23 Best Tools for Improving Your Writing Skills

Words are hard.

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write — and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section.

1) ContentIdeator

The Content Ideator is an easy-to-use topic generator tool that's similar to Portent’s Content Idea Generator. Input your noun of choice, and it will show you all the results related to your keyword. You can view up to 90 pages worth of topics according to your search.

For example, if you enter the keyword "writer’s block," the Content Ideator will generate more than a hundred potential topics such as:

  • Writer's Block — How To Overcome A Writer's Greatest Curse
  • Writing Prompts To Overcome Writer's Block Considered — Case Study
  • How to Write an Outline: I've Got Writer's Block and No Time Until My Deadline!

Check out other tools first unless you’re up for digging to find the topic that speaks to you.

2) Portent’s Content Idea Generator

This tool is a piece of cake to use, and its chalkboard background makes it fun to play with. Simply add the keyword, and hit the "enter" button. You get one title and content suggestion each time you click.

This generator has some personality, adding witty comments and jokes in bubbles alongside the topic suggestions. If the title isn't what you expected or seems silly, you can refresh it as many times as you wish to find a gem. (The only difference between a content idea generator and a blog topic generator is that the former lets you fill in only one keyword per search while the latter allows you to enter three.)

3) 750 Words 

Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. "Brain dumping" means getting all that stuff in your head down on paper — without having to worry about incomplete ideas, tangents, and private stuff.

It's not blogging or status updating — it's just you, writing whatever you want on a totally private account, without ever having to title your content or tag topics or share with your friends.

What it does do is track your word count so you're sure to write 750 words (about three pages of writing). Plus, it's gamified, which makes it kind of fun: You get a point for writing anything at all, two points for writing 750 words or more, and more points if you write consistently. And every time you write, it'll give you some cool statistics on how much time you spent writing, the feelings and themes of your words, and so on.

4) Twords 

Publishing content on a consistent basis is crucial in the blogging world. Our own research concludes that companies that commit to regularly publishing quality content to their blogs tend get the most website traffic and leads — and those results continue to pay out over time. Tools like Twords can help bloggers commit to writing consistently.

Twords calls itself "the app that nudges you to write." It notifies you when you haven't written in a while so you can keep yourself accountable — and even gives you the option to connect with others who will help keep you accountable. It also tracks your writing so you can start to see patterns for the days you're blogging more versus less, and so on. Finally, it includes some cool resources like a prompt library and articles about habit formation, writing resources, and so on.

5) Swipe File

If you had asked you what a swipe file is, You would probably replied with something like this:

"Umm…does it have something to do with stealing?"

Swipe files aren't stealing. In fact, they're not even borrowing.

Basically, a swipe file is just a folder where you can curate cool stuff you come across, like advertisements, copy, emails, etc. "Save things that make you click, sign up, laugh, or go 'whoa!'" says the post. The purpose? To flip through it for inspiration.

Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.

Brides put together binders full of pictures and wedding planning articles. Interior designers create mood boards. If you've ever used Polyvore or a similar site, you've (in a way) made a swipe file. By putting together resources that spark new ideas, you're doing yourself a favor in the long run. No marketer, copywriter, or creative professional can go through his or her career without getting stuck. It just happens. We're human and when the idea well runs dry, we have a tendency to give up.

The importance of a swipe file isn't its size or its diversity of material. It's the swipe file's ability to help you through creative roadblocks.

As SEO copywriters and marketers, we can keep a swipe file filled with headlines, social media campaigns, blog posts, landing pages, lead generation techniques, calls to action…if it helps you write great copy, include it there. It's that simple.

In terms of putting together your own swipe file, there are many tools that you can use. Personally, here's what I use or have used to put together my own collection of inspiration:

I have three techniques I use for my Swipe Files

1. I copy the article, ad, blog, whatever and paste it into a MS Word document then save it to my dungeon of articles and it is huge. But remember text based files can be searched. I use UltraFileSearch

2. I also keep track of reference and interesting sources, blogs, news feeds to curate content with my online bookmarking service @ Delicious as well as my browser's bookmarks.

3.I use Pinterest as another alternative swipe depository and it also gives me brand credibility and SEO juice.

6) Help me Write 

If you can’t decide what you want to write, let the community make that decision for you. Simply, add your ideas, share them, ask your friends what they’d like to read about, and write and publish! By knowing what your audience wants to read before you even start writing, ensures you’ll have readers as soon as you hit publish and will save you time.

7) Trello

Writing efficiently and organizing well is a part of writing well. Use a tool like Trello to collect content ideas, assign them to different members of your team, attach due dates, collaborate with other team members, track their progress, and move them from conception to completion.

8) Draft

Putting the edits you made to the forefront of its interface, Draft shows you where and what you’ve changed, giving you the option of accepting it or reverting it back to what it was originally. What’s even more useful is the Mark Draft feature that saves that version of your work as you go.

With many other options that make iCloud and Google Docs seem dated, this tool can help you write and share your writing for other presentations not limited to blogging.

9) Quora

Quora is a great place to go for crowdsourced answers if you want to reach outside your network. Simply search for a keyword, follow topics related to the topics you're interested in, and/or post your own questions.

10) oTranscribe 

If you're writing something that includes an interview with someone else, oTranscribe is a great tool that'll make the transcription process much less painful — allowing more time for your own writing and analysis.

It's a web app for transcribing interviews created by Elliott Bentley, a graphics writer at Wall Street Journal. The audio player is integrated with the editor meaning you won't have to click back and forth. You can pause, play, rewind, and fast-forward using keyboard shortcuts. Every second, it automatically saves the transcription to your browser's storage. You can export it to plain text or Google Docs.

11) Coffitivity

Ready to start writing? Here's a tool that'll boost your productivity. A study out of the University of Chicago found that a moderate level of ambient noise, or "white noise," helps people be more creative. While there are a lot of white noise generators out there, Cofftivity is my favorite. It offers non-stop café background sounds at varying intensities, from "Morning Murmur" and "University Undertones" to "Lunchtime Lounge" and "Brazil Bistro."

12) Tomato Timer

If you like to write with a little pressure (or you're just on deadline), then Tomato Timer is useful (and free). This tool offers a "pomodoro" option, which refers to the Pomodoro technique: a time management technique created by Francesco Cirillo based on periods of distraction-free work followed by short breaks — which is supposed to be optimal for productivity.

13) ZenPen 

A clean and minimalist approach to where you write. Blocking out visual distractions, with features to stylize the text, add hyperlinks, and block quotes.
Power Thesaurus isn't just any thesaurus: It's a crowdsourced thesaurus that provides alternative word choices from a community of writers. The word suggestions are totally original, and are based on the editorial work of a team of writers and years' worth of reviews visitors' suggestions.

19) Twinword Writer 

Here's another help that'll help you if you get stuck on a word and don't want to leave your browser or skim through synonyms. If you type using Twinword Writer, it'll automatically sense if you pause because you're stuck on a word. Then, it'll analyze the context of your writing and open a box suggesting alternate words you can use. You can also click any word to get suggestions. A better writing environment for delivering your ideas and thoughts in the most suitable vocabulary. Everyone from journalists, bloggers, marketers, to amateur cooks, students, and daily writers improve their writing.

20) Squirt

Letting you read an article one word at a time, Squirt enhances your reading speed. You can also use this tool to improve your grammar and spelling errors, and improve your brain’s transition between flow of thought and writing output.

21) Factbrowser

While you're writing, you may find you need to support your ideas with research. Tools like Factbrowser search facts, stats, reports, studies, and surveys. Their research covers a wide range of topics, including social networks, gaming, specific industries, holidays, coupons, marketing, and so many more.

22) BrainyQuote 

You may also find you want to include a quote from a famous author, politician, celebrity, or other public figure to strengthen your writing or inspire your readers. BrainyQuote is a library filled with millions of interesting quips that you can search by speaker (from Aristotle to Dr. Seuss to Audrey Hepburn) or by topic (like peace, success, leadership, and more).

23) Grammarly 

Once the actual writing part is done, it's time to edit. While human editors will be able to catch most grammatical errors, editing tools like Grammarly are great tools for triple-checking before you press "publish" or "send."

Writing for many is a challenge, even for me. It tales focus, determination and some confidence. But it is the foundation of the Internet, you know information.

I put this list together to help make it a little less stressful. It should remain a challenge, because we should embrace challenges. That is what makes us, especially as an alpha Entrepreneur, right?


Thomas Prendergast


Thomas Prendergast

The Alpha Advantage

The latest buzz about alpha males has spawned workshops and books geared toward both women and men who want to become more "alpha" in business. How can being more alpha help female entrepreneurs?

"Women need to stop waiting to be recognized and go after exactly what they want," advises Christopher Flett, author of What Men Don't Tell Women About Business: Opening Up the Heavily Guarded Alpha Male Playbook. "First, women need to stop competing to get on the 'guys' team. The only team in business now is profitability. Second, women need to stop attacking each other and speaking ill of others in the workplace. Finally, women need to stop inadvertently giving up their power to alpha male clients and colleagues."

Through his online program, Ghost-CEO, Flett offers guidance to women business owners, providing them with on-demand, downloadable coaching sessions. Women typically look to build consensus and make sure everyone's included, he says. "Alpha males call this 'henning.' By having this focus, [women] make concessions intended to bring people together, but instead, they give up their power."

"Women shouldn't be victim to today's business cultures," says Maria Bailey, founder and CEO of BSM Media, a $2 million marketing and media company in Pompano Beach, Florida, that helps companies connect with and market to moms. "If you act [as if] there is inequality, then you get inequality."
Bailey says two men can argue over business one moment, then be found on a golf course the next. "[But if] two women disagree, they both stew over it for weeks, taking it personally and getting emotional," she says.

Bailey, 44, thinks women get too emotional about business in general. "We fall in love with our ideas and companies," she says. "Look at how few women entrepreneurs have an exit strategy. So many women call their companies their babies. What woman would get rid of her baby?"
Nathan Kwast, managing member of BecomeAlpha, a global organization that "teaches the arts and sciences of social dominance," believes that women don't understand the "power of neutrality." Says Kwast, "[Women] mistakenly believe that blind aggression and displays of dominance are necessary to attain power. They choose being perceived posi-tively over grabbing for power, when, in reality, they can have both."

What can women entrepreneurs learn from alpha males? "Men are great at getting to the point and not internalizing issues," says Bailey, who learned long ago never to cry at work. "[Crying is] a sign of weakness," she explains. Instead, "When I feel upset about a professional issue, I always ask myself, 'What would a man do?' And then I ask myself if it's me creating the situation or really a situation to worry about."

Donald Trump Has Mastered These 5 Psychological Tactics to Get Ahead

For many people, it’s surprisingly easy to dismiss “The Donald” as a moronic blowhard. From his bombastic remarks to his over-the-top lifestyle, he often comes off as little more than a rich bully pandering for attention. But is he really?

You don’t need to be a genius to make millions, but billions is a very different story. Billions is not an accident, and I don’t believe for a moment that his success in the presidential race is either. Rather, I believe we’re seeing a master class in showmanship from a very intelligent businessman.

Here are five psychological tactics that Trump is using to rocket himself to the top of the polls:

1. Make people underestimate you.

Making yourself seem smart is easy. Read lots of books, learn to speak eloquently, dress well — if you look and act the part, most people will take you at face value. But tricking smart people into thinking you’re an imbecile, even though you’re secretly brilliant — now, that’s hard.

Why would anyone want to do this? Because it gives them a rather useful advantage over their opponents, and Trump is a strategist at heart. He knows that if his opponents don’t take him seriously, all sorts of great things can happen: they may not prepare as well for debates, work as hard to win certain states or pay attention to what they’re saying as carefully as they should.

Takeaway: What looks like a mistake may be nothing but a feint, and if your opponent fails to keep their guard up because they don’t see you as a threat, you can mop the floor with them before they know what hit them.

2. Know who you're speaking to.

Trump’s wealth comes from real estate, which is an industry that involves constant negotiation. One of the first and most important facets of negotiation (not to mention politics) is to understand, as deeply as you can, the people on the other side of the table.

There’s an enormous amount of demographic data on voter turnout out there, as well as a massive number of blogs and social-media outlets available for data mining and sentiment analysis. Suffice to say that Trump knows who he’s speaking to, what their hot buttons are and how to get them riled up.

Beyond that, he says what’s on his mind (and more important, what’s on the mind of many Americans), and doesn’t pull any punches. To put it simply, he seems very real and very human.

Your typical politician is the exact opposite: they’re polished, careful and very much politically correct. Many of them come off as sleazy, cold and corrupt, with plastic smiles and limp handshakes. Politicians have a bad rap for a reason, and a great many people have learned not to trust them.

Takeaway: If you want to win, you need to know your audience, and gain their trust.

3. Be polarizing.

Did you know that Howard Stern is worth somewhere north of $500 million? Do you know how he made that money? By pissing lots of people off. Advertisers pay based on the number of viewers or listeners for a show, and Stern learned early on that the people who hated him actually listened to his show more than his fans.

Trump is no stranger to show business, and he understands this principle well. If you try to please everyone, you please no one. But if you try to please a specific group of people, you will absolutely make others angry, and that can be surprisingly good for business.

Takeaway: Taking a stance that will make some people angry is great — it gets you more attention, more press coverage and more fans (or in Trump's case, voters).

4. Ask for more than you want.

Anyone who has ever haggled for something knows that the first offer is nothing but a starting point for negotiations.

Trump gets this, and his opponents clearly do not. He throws things out there that seem ridiculous if taken at face value (build a wall, throw out all the "illegals," etc.), but if you keep in mind that he’s tossing out starting points, that changes things dramatically. Trump is almost certainly happy to accept far less than his opening offer, but he wants to control the range.

Takeaway: The person who makes the first offer gets to control the psychological range of the haggling, much as the person making the first move in chess gets to set the initial direction of the game.

5. Use misdirection.

Trump is loud, brash, and seems to get riled up fairly easily. I’m pretty sure it’s nothing but a carefully orchestrated act. In fact, watching Trump, I’m reminded of watching videos of con artists and mentalists such as Apollo Robbins.

Takeaway: The ability to control what people focus on puts you in a position of immense power. You can throw people off their game, send them on wild goose chases or rob them blind. In the case of Trump, you can lead your opponents and the media around by their noses while winning over the masses.

At the end of the day I believe that Trump is a brilliant showman and businessman, and there’s a ton to be learned from watching him spin his web. But there’s a great difference between being the CEO of a company and the president of the United States.

A president is an envoy, a representative of the people and a diplomat above all else. Who we put in that office tells the rest of the world a great deal about what we value, the type of behavior we respect and how seriously we should be taken.

Is Trump the right person for that role? Share your thoughts in the comments section below.

This article was written by

Entrepreneur Contributor


Why Lawyers Become Bad Leaders

Why Lawyers Become Bad Leaders
Or…Stop putting lawyers into political leadership, Congress, Senate, Presidency!

Lawyers rank low in terms of perception as being honest and ethical, yet make up a majority of US presidents and half of Congress. Does the study of the law result in bad leaders?

There is also a mismatch between the traits associated with leaders and those associated with lawyers. Although what constitutes effective leadership depends on context, certain qualities are rated as important across an array of situations. The best-documented characteristics cluster in five categories: vision, values (integrity, honesty, an ethic of service), personal skills (self-awareness, self-control), interpersonal skills (social awareness, empathy, persuasion), and technical competence (knowledge, preparation, judgment).

Not all of those qualities are characteristic of lawyers. For example, they tend to be above average in their skepticism, competitiveness, autonomy, sense of urgency, and orientation to achievement. Skepticism, the tendency to be argumentative, cynical, and judgmental, can get in the way of what President George H.W. Bush famously dismissed as the ”vision thing.” The need to ”get things done” urgently can lead to impatience, intolerance, and a failure to listen. Competitiveness and desires for autonomy and achievement can make lawyers self-absorbed, controlling, and combative.

Lawyers also rank lower than the general population in interpersonal sensitivity and resilience­—their difficulty in accepting criticism. Lacking ”soft” interpersonal skills, they tend to devalue them and see no reason to acquire them.

Another problem arises from what researchers call the ”paradox of power.” Individuals reach top positions because of a need for personal achievement, so they often don’t focus on helping others achieve. If left unchecked, the ambition, self-confidence, and self-centeredness that often propel lawyers to leadership roles may sabotage their performance once they get there.

If you're a lawyer, you've heard it before: Americans don't much like you!

A recent Gallup poll finds that less than a fifth of Americans rate lawyers highly or very highly

in honesty and ethical standards, above members of Congress and car salesmen. According to a Pew Research Center poll, honesty is the most important leadership trait.

Although honesty is not a characteristic commonly associated with lawyers, Americans place lawyers in leadership roles  in much higher percentages than other countries do. According to one study, only one nation, Colombia, has  a higher share of lawyers in the national legislature. The legal profession has  supplied a majority of U.S. presidents, and in recent decades, almost half of the members of Congress. Although they account for just 0.4 percent of the population, lawyers are well represented as governors, state legislators, judges, prosecutors, and heads of corporate, government, and nonprofit organizations.

What explains that paradox?

The distinctive influence of American lawyers reflects several factors. First, the centrality of law in American culture. The country's longstanding tendency to frame questions of social policy and morality in legal terms has  elevated lawyers to positions of authority. As de Tocqueville famously noted, "In America there are no nobles or literary men, and the people is apt to mistrust the wealthy; lawyers consequently form the highest political class  and the most cultivated circle of society."

Because lawyers functioned, in de Tocqueville's words, as the "American aristocracy," many upwardly mobile individuals who  aspired to public influence chose law as their career. As law became associated with positions of influence, those who  were  interested in leadership increasingly saw it as the occupation of choice. President Woodrow Wilson captured prevailing wisdom when he noted: "The  profession I chose was politics; the profession I entered was the law. I entered one because I thought it would lead  to the other."

Law and politics are what researchers call "convergent professions" because they require similar functions; skills in investigation, drafting, procedure, and oral advocacy work to the advantage of lawyers who  seek public office.

It is ironic, then, that the occupation most responsible for producing America's leaders has focused so little attention on that role.

Rarely have lawyers received training for governance. Although leadership development is now a $60-billion worldwide industry, it is largely  missing in legal education. Even the minority of law schools that include fostering leadership among their objectives rarely offer courses in the subject. Only a fifth of large  law firms have formal leadership-development programs. An Amazon search yields  some 74,000 leadership books, but only a handful focusing on lawyers.

Two reasons the occupation that produces so many of the nation's leaders has  done so little to prepare them may  be that the field  of leadership studies has  only recently emerged, and that its reputation has  been tarnished by pop publications. "Leadership lite" includes classics such as Leadership Secrets of Attila the Hun and Toy Box

Leadership: Leadership Lessons From the Toys You Loved  as a Child.

Another obstacle to preparing leaders is the assumption that great ones are born, not made. Yet contemporary research suggests that most leadership skills are acquired. And decades of experience with leadership development indicates that its major capabilities can be learned. In effect, as James M. Kouzes and Barry Z. Posner note in The Truth About Leadership, "the best leaders are the best learners."

There is also a mismatch between the traits associated with leaders and those associated with lawyers. Although what constitutes effective leadership depends on context, certain qualities are rated as important across an array of situations. The best-documented characteristics cluster in five categories: vision, values (integrity, honesty, an ethic of service), personal skills (self- awareness, self-control), interpersonal skills (social awareness, empathy, persuasion), and technical competence (knowledge, preparation, judgment).

Not all of those qualities are characteristic of lawyers. For example, they tend to be above average in their skepticism, competitiveness, autonomy, sense of urgency, and orientation to achievement. Skepticism, the tendency to be argumentative, cynical, and judgmental, can get in the way of what President George H.W. Bush  famously dismissed as the "vision thing." The need to "get things done" urgently can lead  to impatience, intolerance, and a failure to listen. Competitiveness and desires for autonomy and achievement can make lawyers self-absorbed, controlling, and combative.

Lawyers also rank lower  than the general population in interpersonal sensitivity and resilience— their difficulty in accepting criticism. Lacking "soft" interpersonal skills, they tend to devalue them and see no reason to acquire them.

Another problem arises from what researchers call the "paradox of power." Individuals reach top positions because of a need for personal achievement, so they often don't focus on helping others achieve. If left unchecked, the ambition, self-confidence, and self-centeredness that often propel lawyers to leadership roles  may  sabotage their performance once they get there.

A case  study in the limitations of lawyers as leaders involves the role of Ted  Olson and David Boies in bringing the federal case  challenging California's ban on same-sex marriages. The case  arose after California voters narrowly passed Proposition 8, amending the state Constitution to limit marriage to unions between a man and a woman. Olson and Boies,  two of the nation's most accomplished lawyers, were  hired by a political strategist and a Hollywood producer to challenge Prop 8. Boies  and Olson knew that leaders of gay-rights organizations were  opposed to a federal challenge but did  not consult them before filing suit.

In justifying their decision to proceed, Olson told The New Yorker, "There are millions of people in this country who  would like to be married—in California, in Arkansas, wherever. Some couple is going to go to some lawyer, and that lawyer is going to bring the case. And that case  could be the case  that goes  to the Supreme Court. So, if there's going to be a case, let it be us. Because we will staff it—we've got 15, 20 lawyers working on this case, and we have the resources to do it, and we have the experience in the Supreme Court."

It was hardly a disinterested decision. Olson and Boies  clearly had something to gain from being lead  counsel in a case  of such prominence. Many gay-rights leaders were  furious, and a joint statement by the American Civil Liberties Union and eight prominent gay-rights organizations condemned the lawsuit. The odds of success were  weak because the "Supreme Court typically does not get too far ahead of either public opinion or the law in the majority of states," the statement said. "We lost the right to marry in California at the ballot box. That's where we need to win it back."

The controversy over Boies  and Olson's actions continued once the federal trial judge in the case issued an order specifying topics for the parties to consider. He identified a wide  range of matters in which gay-rights groups had expertise, and three of them attempted to join the lawsuit as interveners. Boies  and Olson blocked those efforts, in order to retain exclusive control over the litigation.

They got lucky.  The sympathetic trial judge issued a factually well-supported ruling that California's ban on same-sex marriage violated the U.S. Constitution. Then California's governor and attorney general declined to appeal the ruling, leaving the defense of Prop 8 in the hands of activists who  had put it on the ballot. That paved the way for the Supreme Court to rule  that the

activists lacked standing to challenge the lower  court's ruling. The result was to let the decision overturning Prop 8 stand, and to grant same-sex couples the right to marry in California, while avoiding a decision on the constitutional question.

Although the outcome was a happy one, there is much to dislike about the process by which it was achieved.

Boies  and Olson pursued a high-risk strategy against the advice of groups that had the greatest expertise and stake in the outcome. Most observers believe that a low-risk strategy of challenging Prop 8 at the ballot box would have been successful, as polls  suggested that California voters had changed their views on the ban. Such a strategy would have exposed the gay-rights movement to less risk of an adverse Supreme Court precedent while  accomplishing the same result.

That is not to deny the accomplishments of Boies  and Olson as litigators, the advantages of having a prominent conservative like Olson supporting gay marriage, or the social commitments that underpinned their actions. But it is to underscore the difference between effective lawyers and effective leaders.

A quality of successful leadership is the capacity to work collaboratively. The most-effective leaders are those who  can see past their own ambitions and desire for limelight. In Peter Drucker's phrase, accomplished leaders "think and say 'we.'" Enduring legacies are left by those who  transcend personal needs and consult widely  in pursuit of common values.


Deborah L. Rhode is a professor of law at Stanford University and director of its Center on the Legal Profession. Her most recent book, Lawyers as Leaders, was published by Oxford University Press.

How Entrepreneurs and Lawyers Think Differently

Discovering Your Why

10 Ways to Live a More Meaningful Life

It can be easy to run through the maze of life without pausing to think of its meaning.

Does what I’m doing matter?

More importantly, discovering your WHY.

Feeling that what you’re doing has a real purpose and meaning that matters to you can make a huge difference in your life. It makes getting up each day the most exciting thing in the world. You can’t wait to get started. Forget trying to force yourself to work hard, it becomes more important to remind yourself to take breaks to eat!

But how can we cultivate a more meaningful life? The answer is usually complicated. It can depend on many factors. I’ve written down 10 ideas that I believe will help you find meaning in your life every day, so that you can’t wait to get up in the morning and see what the day will bring.

1. Know What’s Important

Know what’s important for you. Write down your top 5 things that you believe are the essence of how you want to live life. This can include things like “family time,” or “sing every day.” It could also include more complex ideas, like “honesty” and “simplicity.”

2. Pursue Your Passion

I believe everyone should pursue their passion in life. It’s what makes life worth living, and gives our lives true meaning and purpose. Each time you work on something you love, it creates joy inside you like nothing else. Finding a way to use your passions to give back to the world will give your life ultimate meaning.

If you can’t manage (or aren’t ready) to work on your passion for a living, be sure and make time for it every day. By working on your passion and becoming an expert in it, you will eventually have the opportunity to make money from it. Be ready to seize that opportunity!

3. Discover Your Life’s Purpose

If you had to give yourself a reason to live, what would it be? What would you stand for? What principles do you hold highest? Is your life’s purpose to help others? Is it to inspire others with great works of art, or you words? Finding your life’s purpose is a daunting task, and when I first heard the idea, I had no idea where to start. For methods on discovering your life’s purpose, I recommend Steve Pavlina’s blog entries on the subject. I also recommend reading the article What Makes Life Worth Living.

4. Be Self-Aware

Be aware of yourself and your actions. Remain mindful of what you do at all times, and make sure you are living life according to your principles, your life’s purpose, and what you are passionate about. Review your actions each day, taking stock of those that strayed from your path. Work towards correcting any incidents in the future. Meditation is a great tool for accomplishing this task. It helps us increase our self-awareness throughout the day.

5. Focus

Rather than chasing 3 or 4 goals and making very little progress on them, place all of your energy on one thing. Focus. Not only will you alleviate some of the stress associated with trying to juggle so many tasks, you will be much more successful. Try and align your goal with something you are passionate about, so that there will be an intrinsic drive to work hard and do well.

6. People More Than Things

Often, we are faced with wanting to buy material goods. I recommend you consider carefully what you purchase, and think more about spending your money on experiences with friends and family. Not only will this give deeper meaning to your life by focusing on your relationships rather than material wealth, but you will be a happier person as a result.

7. Live With Compassion

Both for yourself, and others. Keep in mind the following quote:

"One must be compassionate to one's self before external compassion" – Dalai Lama

For some, compassion is the purpose of life, what gives it meaning, and what leads to ultimate happiness.

8. Find a Way to Give Back

Do something that both honors your beliefs and passions, while giving something back to the world. By giving something back, we inevitably find purpose in the act. By cultivating more of these activities, you will find your life has more meaning and purpose behind it.

9. Simplify Your Life

By simplifying your life, you’ll have more time to do what fulfills you and gives your life meaning. It can also help reduce stress and make your overall life easier to manage. It can also greatly improve your productivity. If you’ve never tried to simplify things before, it really is a great feeling.

10. Set Daily Goals

In the morning, before you start your day, create a list of 3 goals that you find fulfilling and meaningful. Make sure they adhere to your set of principles and beliefs. Tackle the hardest things first! Don’t make this list too long. By placing too many things on the list, you’ll feel the urge to multi-task, which is not good, or you’ll feel overwhelmed, which isn’t good either. By trying to do less, you’ll end up doing more.

Doing all of these things at once may seem daunting, but you can pick one thing at a time and slowly incorporate the ideas into your life. Life is about the journey, not the destination. Living a life of purpose gives both fulfillment and meaning to your journey.

Markethive membership by invitation only:

Criticism: The fire in the forge of great leadership

Much of my time is spent working with entrepreneurs, and I have discovered that many, if not most, are uncomfortable with the role and responsibility of leadership. The typical entrepreneur is someone who has a desire to be financially self-determined, who has enough confidence to try something on their own, and who is willing to take some risks. Most of them are comfortable with the idea of being someone else’s boss. But they would prefer to be a boss without being a leader.

What is it about being a leader that is so daunting? Part of the problem may be that we’ve taken the concept of leader and attached it to larger-than-life personalities like Jack Welch, making anyone else who aspires to leadership look like a pallid wanna-be.

Part of the problem may be that our national personality is largely influenced by populism, the idea that the rank and file have greater value than their leaders because of, their, um superior realness (read on to discover the glorious contradiction of this idea). This populist tendency leads to a rather toxic practice of boss-bashing and fault finding. Any intelligent person who wishes to pursue a position of leadership must first consider their own ability to deal with constant criticism. One of the first pieces of management advice I ever received, delivered from a mentor I revered, was “the higher you fly the more you get shot at.” I have often encountered talented workers who were unwilling to break ranks with their fellow workers and train for management because they didn’t want to upset the social applecar

The Flawed Man

Another reason some people eschew leadership is because it’s so damned responsible. Myriad scientific and social studies demonstrate that the wildly successful aren’t those who make less mistakes – they are the ones who make more mistakes, because it requires much more action and risk-taking to achieve big wins. Leaders are by their nature flawed. Truly great leaders air all their flaws in public in pursuit of great accomplishments. The responsibility of driving an organization forward is the responsibility of constantly trying to be educated, informed, forward-thinking, and strategic thinking enough to make more decisions than anyone else has to make – frequently at breakneck speed and always at the risk of being wrong. The armchair leadership critique squads get to sit on the sideline and comment on everything from the leader’s personality to their character to their subject knowledge to their style. They are sometimes correct, rarely kind.

Are you the Garden Variety Entrepreneur?

No wonder many entrepreneurs would rather be a garden-variety boss than a leader. It’s safer. You get to keep/make more friends. You get to make the vast majority of your mistakes in private.

The problem for entrepreneurs who do not wish to be leaders is that it doesn’t work. People crave leadership, even as they criticize it, even as they resist it. We all want to know where we’re going, how we’re going to get there, what risks we’re going to face, and what our chances are of making it. If nobody takes a leadership role, the result is the social equivalent of sheep milling around in a barnyard. The contradiction of our social populism is our equally great craving for accomplishment, a sense of purpose.

Be the Leader The Alpha Entrepreneur!

Can a business survive without a leader? Absolutely – I hear about and encounter businesses without leadership every day. Business owners who are described as wishy-washy by their employees, who avoid making difficult decisions, who move the business so incrementally that the evolution is nearly indiscernible (or nonexistent), who push tough decisions off to people like the human resource manager, the operations manager, and the accounting department. They are frequently well-liked, even admired, people. But do their businesses grow and thrive? No, they do not.

When an entrepreneur takes the responsibility for hiring others, they take on a responsibility for other people’s lives. If you’re self-employed and it all falls apart, you’re only damaging yourself and your family. When an employer goes down the drain they take many others with them – employees, vendors, and even customers.

Many entrepreneurs believe that by being very conservative – by not making mistakes – they will preserve their business. But case-study after case-study demonstrates that the typical business failure isn’t made of one bad decision (or even several bad decisions), but of failure to evolve, to chart new territory, to end things that have lost their value (or never had value), to seek new customers in new markets or to invent new ways to create value. Failure is typically the result of stasis.

The practice of leadership is demanding; demanding of skills, knowledge, ability to grow, and ability to maintain self-confidence. Jim Collins asserts that to be a great leader one must first be a great manager. Leadership isn’t about charisma. It’s about having tremendous knowledge about the work (all the work), how to do the work, and what could improve the work. At the same time a leader is looking inside with tremendous insight, understanding, and contribution, they are also looking outside with foresight, a passion for learning, and an eagerness to evolve. The competent leader is assessing all the variables, recognizing that each option presents both pros and cons, and driving in the direction of the greatest pros while working to offset or eliminate the cons.

And great leaders? Jim Collins says that a great leader goes beyond those characteristics to combine a blend of intense personal will with great humility. And there it is. The biggest risk. One does not become a great leader without having first been a not-great leader. Humility is learned on-the-job. The risks of leadership aren’t just technical, strategic, financial. They are personal. Intensely personal. The emerging leader must make peace with a very difficult idea. He (or she) must accept that demands and complaints from the rank and file are part of his growth, because a leader must strive to be more capable, more effective, a better decision-maker than the people they aspire to lead. And he does all this in public, being the flawed human being he is, and holding himself to a higher standard than his critics will ever be held to themselves. More daunting is the fact that this goes on for a long time, because great humility is rarely achieved in one’s 30s or 40s. Great humility is typically pursued over a lifetime, which means someone who aspires to be a great leader is aspiring to decades of humility lessons.

Is it fair? Well, as I often ask my children, “what’s fair anyway?” The more appropriate question is “what do you want to achieve?”  If what you wish to achieve is a thriving business that grows and evolves and is capable of producing the retirement income or legacy you desire, you will need to either accept the role of leadership or fully entrust that role to someone else who will. If you choose to learn to be a leader – then a great leader – the financial, intellectual, and psychic rewards can be great, but as with every great reward, you will pay the price every day. You will have to be a striving, mistake-making, earnest, struggling, imperfect human on a public stage. The ultimate risk. And perhaps the greatest reward of all.

Resume of Thomas Prendergast

Surfing for the most part was my greatest priority, then I got married.

Thats me on a 25 foot peak at Steamers Lane in Santa Cruz around 1976


I was born an artist, musician, innovator and entrepreneur. I had my first business before finishing high school and was professionally selling my oil paintings and artwork at the age of 14.


Although I attended many colleges, it was always interrupted by innovative new ideas into a business that would begin producing significant profits therefore; college was always a source for research but was never a goal for a degree, if that makes sense.


The other major issue that seriously challenged full time employment vs self-employed entrepreneurial innovation was my addiction to surfing. And I went full bore into that pursuit eventually surfing huge waves like at Mavericks and the Wedge. That is a totally other story, but that story played a large part in shaping who and what I am today.

Farming was my first big cash cow back in the 70s in Santa Cruz.

From artist, musician, and craft I eventually evolved into building a design agency then turned it into an ad agency in the 80s and set up shop in the San Francisco Bay area. This was a dynamic time as this was the beginning of the Silicon Valley revolution and I was at the core. Many of our clients back then were Accolade, Apple, Adobe, Epyx, Electronic Arts, Fairchild, Oracle, Silicon Graphics, Worlds of Wonder (WOW) to name a few. I was also involved at Stanford University and was becoming interested and aware of the coming Internet.


By 1986 my agency was billing over $2 million per month and I was driving the fast lane (brand new BMWs, Brook Brothers Suits, Rolex Watch, etc.) in San Francisco, hanging with celebrities and major mind benders like Steve Wozniak, Ken Uston, Dwight Clark, Russell Brown, and well a long list of what would eventually become the core of the industry these days.


1989 was the year of the great San Francisco earthquake and it seemed to herald trouble ahead as we found ourselves in a series of never ending lawsuits, that eventual caused me to shut down the company, take the best clients and move to Washington state. It was there I actually engaged building networks, BBC systems and figured a hack to access the Internet via a dial up modem from my Mac IIcx into a modem bank owned by a company called Powernet. I was finally on the Internet.


I was also one of the first members on AOL with my call name Tom I had Since I had connections at Adobe I was able to buy Adobe Illustrator returns and NFRs for $25 per box. I built a “store” on AOL’s classifieds, used Macs QuickKey automation to log into AOL. Navigate; place the ad selling Adobe Illustrator for half the retail price and log out, doing this every hour 24 hours a day.


It was my first mega success and I hauled in over $150,000 per month for almost a year when my connection special dried up. Bonanza, I stared seeing the bigger picture from that time on with the reach the Internet offered.


I eventually moved back to California, San Diego, got involved with UCSD's Super Computer center and developed a social network called Wavefour, where we tweaked a forum software called the WWWboard, by Matt Wright into a self-replicated members area and front page with a form that wrote to a MS Access database on a server and returned an autoresponder email and a new account.


This was the foundation of Wavefour, which was one of the many firsts. First self-replicated website, first self-replicated PDF (a formatted receipt to print out sign and fax or mail in), first read write to a server database, first auto responder email system, first remote broadcasting system I called "The Hammer" and all incorporated into the first Automated Marketing system.


This system poured new customers and evolved into a service called Veretekk that ran for almost 20 years, was private labeled to hundreds of companies and built a verifiable database that numbered into the hundreds of millions and produced revenues in excess of 5 million.


Because Veretekk began on CGI script, HTML and text databases, it's evolution; as OS and advances into PHP. Java, Ajax, SQL occurred, Veretekk got old and even after relaunching a complete new face and core upgrades in 2010 called V2, it was still old and by 2012 we began shutting it down.


In 2013 I was blessed with a new vision of a brand new start from ground up Inbound marketing Social Network. I built the blue prints from the vision, complete with layers of tools, broadcasting platforms, the social network functions and the entire look, feel of the interface I raised about $350,000 in cloud capital, hired a programmer and had the core built and ready to populate with the crowd funding founders and trademarked and incorporated it all as Markethive in mid 2015 and opened the doors to our (not ready for prime time) Alpha launch.


Since then we have built an engineering department, a marketing department, and customer support department and are scheduled for a full BETA launch in January 2016. We are currently in the process raising another $200,000 to fund a massive ad campaign by January 2016.


My whole life has been about the entrepreneurial pursuit. As an entrepreneur, small and medium size business owner, occasionally engaged in some peripheral mlm opportunities, I have managed to earn over 40 million dollars during my lifetime.


Now entering my early 60s, Markethive is my most serious venture built from the focus of serving the entrepreneur, empowering, mentoring and engaging this culture like not found in any other social system.


With a lifetime as an entrepreneur, a long history running an advertising and marketing firm in the Silicon Valley during the roaring 80s, being one of the very first on the Internet, building first off tech and running one of the first social networks, and developing a knowledge and intimate friendships with literally 1000s of entrepreneurs, I can claim authority in developing and launching a long time needed, integrated, effective and inspiring entrepreneurial social network.


I am currently the CEO, Founder, Creator and architect of Markethive.  We are at that exciting edge right before all of our work, dreams, aspirations, projections, time and investments is about to be launched. It is both a time of great excitement and daunting at the same time. It is exactly where I love being and I am inviting you to become part of it. As a partner, or investor or member, you will want to be here, from the beginning as we are going to be writing history.


Markethive, the ecosystem for entrepreneurs, welcome home.


Thomas Prendergast
CMO Markethive Inc.