Tag Archives: markethive

Digital Alchemy: The greatest opportunity is upon us.

Digital Alchemy: The greatest opportunity is upon us.

I turned 39 when I entered the Internet with my Mosaic browser, Macintosh  and experienced html 1.0 for the first time in 1992.

As it was with the Internet, (I was there at the birth) the pundits and critics claimed it was too complicated and would never succeed. It surged forward and changed the world, made many wealthy and laid the foundation for millions of new inventions. It certainly changed my life. I made a few million myself, but was quick to squander it in those early days.

It was at this frontier I built the first self-replicated website, the first online interactive application, the first self-replicating PDF and by 1996 had built the first automated marketing system, which had the first email auto responder, the first of what was called Traffic Portals and the first massive broadcaster (The Hammer) all of which was the foundation of what is known today as Inbound Marketing. I custom built (private labeled) these Automated Marketing “Social Networks” for over 70 MLM companies in the 90s.

Then came Google.

Like Search Engines and “nobody ever envisioned Google would crush Yahoo” and surge forward delivering more technologies and again changed the landscape of business.

I know I was there.

Next was the emerging Social Networks. Pundits claimed they would represent Web 2.0 and change the industry and become a trillion dollar industry and it did. First to claim notoriety was “MySpace” soon to be crushed by heavy weight Facebook. Imagine buying a piece of Facebook back then like Peter Theil did. He dropped $500k into FB and is now worth Billions. LinkedIn, Twitter, Pinterest, Instagram, Youtube all and mush more turned snot nosed visionaries into billionaires.

I know I was there.

My Bitcoin perspective goes way back to the beginning of the Internet. I remember folks saying the Internet was too complicated and would never really amount to anything. Perhaps many of you do as well.

Fast forward to 2009 and the birth of Bitcoin occurred. It had many ups and downs but it surge forward. If you or I had purchased $1000 worth of bitcoin in 2012 at.008 cents per coin, today that purchase would be worth $93 million today, cash, based on the USD.

It is now being projected Bitcoin will reach $1 million, PER COIN! Many experts agree: Raoul Pal (former GLG Global Macro Fund and Goldman Sachs funds manager) thinks Bitcoin could be worth $1,000,000 USD sooner than later.

Raoul Pal

raoul pal

The bitcoin future may be the greatest door to wealth ever.

Only education will direct us in the right direction.

So let us get educated!

Check the calendar for coming events.

Thomas Prendergast
Founder and CEO
Markethive Inc.

Thomas Prendergast

Blockchain opens 10 millionth bitcoin wallet after Brexit and Trump boost

fb thumbBlockchain opens 10 millionth bitcoin wallet after Brexit and Trump boost

London-based bitcoin wallet provider Blockchain has opened its 10 millionth digital wallet.

It comes almost two weeks after the company's cofounder and CEO Peter Smith told Business Insider the company would "pretty easily" have its biggest ever month for activity in November, following a surge in use after Donald Trump's shock election victory in the US.

He told BI shortly after the election: "People are basically hedging against economic instability. It's a worrying time to be holding a lot of British pound or if you're America — people flee to safe haven assets. Bitcoin is one of those."

Smith says in an emailed statement on Wednesday: "Hitting this milestone at this particular moment isn’t a coincidence. In the wake of the Brexit vote, the US Presidential election and a weakening Yuan, we have seen unprecedented levels of activity and transaction on our platform, which further suggests that people are embracing the need for a more globally accessible currency system, and one that does not exclude over one-third of the world’s population.

"We are excited to play such an important role in powering the world’s shift to a more open, fair and accessible financial system."

Blockchain lets people download software onto their computer that lets them open a digital wallet to store cryptocurrency bitcoin. The wallet, which lets people store their own bitcoin rather than hold it with Blockchain, can also be used to pay for things using bitcoin.

Blockchain employs around 25 people in London but also has offices in Luxembourg and New York. The company is the world's biggest provider of digital wallets for bitcoin, with over 50% market share, and processes over 150,000 transactions a day on average. It has raised over $30 million (£23.9 million) to date.

Original article found here:

businessinsider.com

BY

Thomas Prendergast

How to Write an eBook (Blog) Quickly

tbnlHow to Write an eBook (Blog) Quickly

Entrepreneurs are busy people. Many of us do realize the importance of business of writing and publishing an ebook, but we simply feel we don’t have the time to write a book, especially if you are already producing a lot of content with our blog(s).

I can think of many types of books you can write fast—especially by blogging them—and turn them into short ebooks. I am an active blogger as you probably know by the volume I produce in Markethive.

Case in point (and feel free to swipe them and make your own Ebook. An eBook on Inbound marketing.

  1. Inbound Marketing Explained and Compared link: https://markethive.com/group/marketingdept/blog/inbound-marketing-explained-and-compared
  2. Get Found using Inbound Marketing link: https://markethive.com/group/marketingdept/blog/get-found-using-inbound-marketing
  3. Inbound Marketing For Dummies link: https://markethive.com/group/marketingdept/blog/inbound-marketing-for-dummies
  4. How Inbound Marketing and Social Media complement each other.Link: https://markethive.com/group/linksomatic/blog/how-inbound-marketing-and-social-media-compliment-each-other
  5. MarketHive has launched the first fully outfitted advanced Inbound Marketing systemlink: https://markethive.com/group/marketingdept/blog/markethive-has-launched-the-first-fully-outfitted-advanced-inbound-marketing-system

The same can be done for email, social marketing, SEO, etc. utilizing my and others who allow swiping in Markethive. You see, you have no excuse.

Short ebooks can be anywhere from 15 to 100 manuscript pages in length. The completed book might be between 4,000-35,000 words long. This is, indeed a short book you write fast.

Create a content plan for you short ebook, and then don’t make more work for yourself than necessary. Keep your chapters short. Don’t write more than necessary. Blog your book, or write it as if you were blogging it; sit down each day and write 500 words. Then make each chapter 1,500-2,500 words long, for example. Each chapter will consist of 3-5 blog posts (each averaging 500 words). If you have 10 chapters, you’ll end up with a 15,000-25,000 word book.

Even use a transcription service. The one I use requires Chrome to work. Link: https://transcribe.wreally.com/app

Perhaps you have a Youtube video you want to transcribe, or you can easily narrate with a microphone like I do. Even transcribe live events.

Whatever word processing program you use, keep an eye on your word count so you don’t overwrite. Remember: You are writing a short ebook fast.

Let’s take a look at the seven types of short books you might consider writing or blogging.

The point is the options are endless.

Need an eBook cover design? Here are plenty of topics just on the ebook cover design:

  1. 15 Ebook Covers: Success and Failure in the Kindle Store link: https://www.thebookdesigner.com/2010/12/15-ebook-covers-success-and-failure-in-the-kindle-store/
  2. WE MAKE BOOKS AWESOME link: https://damonza.com/
  3. SELL MORE BOOKS WITH A STUNNING COVERlink: https://ebooklaunch.com/ebook-cover-design/

 

Here are a few Ebook software programs

  1. Book Cover Maker – Create Your Own 3D eBook Cover Online link: https://www.myecovermaker.com/
  2. Free Online Book Cover Maker by Canva link: https://www.canva.com/create/book-covers/
  3. Free Ebook Cover Creator – Adazing link: http://www.adazing.com/cover-mocks/

By employing one of these seven short-book structures, you’ll write or blog your book fast. You’ll then be ready to get it edited, have a cover designed, and convert it into an ebook format. Before you know it, you’ll be using your short ebook (and maybe even a printed book, too) to promote yourself and your business.

Video support:

How To Publish A Kindle eBook Today On Amazon

Fast and Easy eBook Template in Word

Create Stunning eBooks & Lead Magnets In 30 Seconds

link: https://go.designrr.io/homepage9790970?utm_campaign=ebook&utm_medium=video&utm_source=youtube

Many ebook publishers (and this could easily be you) make $200 or more per day selling their story, their knowledge, etc. in a ebook format. Combined with the viral and marketing power of Markethive many of you will learn how to produce a yearly income in excess of $70,000 a year.

What would that mean for you? It would give you the needed revenue to build additional businesses, right? After all we are entrepreneurs!

 

Thomas Prendergast
CEO
Markethive inc.

Thomas Prendergast

The Quest for Greatness

I (we) are pursuing funding for Markethive. It is a long and winding road. In this quest, we have met very innovative amazing people. Case in point James Wilfong a partner owner of an upcoming crypto coin company called MyCryptoWorld has an amazing system that is to the Crypto Coin market as Markethive is to the Inbound Marketing world.

The friendships between MyCryptoWorld, Markethive and Greenfire is growing and is opening up some amazing possibilities. This is what we are talking about this Sunday.

Thomas Prendergast

The Markethive Automated Workshop

Markethive is a Market Network

Come join me as I run the workshop system that lifts you up into entrepreneurial exceptionalism!

Markethive is a Market Network. That means it is basically broken down into 3 facets all integrated.

  1. A market platform for conducting business
  2. A social network primarily for entrepreneurs
  3. A SAAS (Software as a Service) Inbound Marketing platform

All systems (Facebook included) have a learning curve. Our focus, our goal, is to deliver to you a gentle intuitive fun and rewarding learning process. We are in the process of turning the entire process into an automated structure. Regardless, this learning structure is designed to build you into a powerful , wealthy, successful entrepreneur.

Are you an entrepreneur? Good question. Not necessarily easy to answer. So here are a few definitions:

The classic definition (I do not totally agree with)
en·tre·pre·neur
noun: entrepreneur; plural noun: entrepreneurs

  1.  a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so

Most people would agree that an entrepreneur is a person who has started his or her own business. But that basic definition barely scratches the surface. It does little to capture the true essence of what it means to be a risk-taker, innovator and individual willing to carve his or her own path in a world that doesn't always take kindly to people who fail to follow the status quo. 

Are you itching to venture out on your own, but you wonder if you have what it takes to choose the road less traveled? Check out what these company founders and business leaders think makes a truly successful entrepreneur.

However, before we venture further defining what exactly is an “entrepreneur” and other aspects breaking it down and related concerns like “venture capital” and the proverbial “entrepreneurial ecosystem, let me direct you along the paths of getting quickluy up to speed, as I believe that is exactly what you need. To succeed, attain structure, stability, vision and ultimately wealth.

Getting into our Workshops:

I made this simple little instructional video so you clearly see how easy it is to assimilate this ecocenter and huge powerful platform.

OK now about being an entrepreneur!

"Entrepreneurship is all about embracing challenges. When you're building something from the ground up, you need to get into the weeds and problem solve. All the weed whacking often allows you to better hone in on a better big-picture strategy — why did this happen? How do I solve it? How do smarter people than me solve it? With a young company, when you experience a new challenge, it's usually a growing pain. So while it can be difficult to get through, it's for the best possible reason — your company is getting bigger!" – Jennie Ripps, CEO of Owl's Brew

 

"To me, entrepreneurship means being able to take action and having the courage to commit and persevere through all of the challenges and failures. It is a struggle that an entrepreneur is willing to battle. It is using past experiences and intelligence to make smart decisions. Entrepreneurs are able to transform their vision into a business. I believe this process is at the core of any true entrepreneur." – MJ Pedone, founder and CEO of Indra Public Relations

 

"Being a successful entrepreneur requires a great deal of resourcefulness, because as an entrepreneur, you often run into dead ends throughout the course of your career. You need to be able to bounce back from losses if you want to be successful. Know that there will be much more disappointment than progress when you first start off, and you need to have a short memory in order to put the past behind you quickly. It's imperative to stay optimistic when bad things happen." – Vip Sandhir, founder and CEO of HighGround

 

"Entrepreneurship is the ability to recognize the bigger picture, find where there's an opportunity to make someone's life better, design hypotheses around these opportunities, and continually test your assumptions. It's experimentation: Some experiments will work; many others will fail. It is not big exits, huge net worth or living a life of glamour. It's hard work and persistence to leave the world a better place once your time here is done." – Konrad Billetz, CEO of Frameri

 

"To me, entrepreneurship is completely dedicating yourself to creating something out of nothing. It's not simply taking a risk and hoping to realize big rewards. Creating something out of nothing also tends to present numerous challenges and roadblocks which seem insurmountable. I believe the great entrepreneurs, who I look up to, can help their team push through those roadblocks and find solutions." – David Greenberg, CEO of Updater

 

"Entrepreneurship is the mind-set that allows you to see opportunity everywhere. It could be a business idea, but it could also be seeing the possibilities in the people that can help you grow that business. This ability to see many options in every situation is critically important; there will be unending challenges that will test your hustle." – Preeti Sriratana, co-founder and CEO of Sweeten

 

"It is not about making a quick buck or deal. Successful entrepreneurs look past that 'quick buck' and instead look at the bigger picture to ensure that each action made is going toward the overall goal of the business or concept, whether or not that means getting something in return at that moment." – Allen Dikker, CEO of Potatopia

 

"Entrepreneurship is a lifestyle, in that being an entrepreneur is ingrained in one's identity. [It] is the culmination of a certain set of characteristics: determination, creativity, the capacity to risk, leadership and enthusiasm. I don't think you can be an entrepreneur without these qualities, and for me, that idea was ingrained in me very early on. An entrepreneur is part of the foundation of who I am, and who I strive to be." – Eric Lupton, president of Life Saver Pool Fence Systems

 

"Entrepreneurship is an unavoidable life calling pursued by those who are fortunate enough to take chances [and are] optimistic enough to believe in themselves, aware enough to see problems around them, stubborn enough to keep going, and bold enough to act again and again. Entrepreneurship is not something you do because you have an idea. It's about having the creativity to question, the strength to believe and the courage to move." – Jordan Fliegel, founder of CoachUp

 

"The journey of entrepreneurship is a lifestyle for many of us; we are wired this way and have no choice. We are driven by an innate need to create, build and grow. In order to be a successful entrepreneur, you must have an underlying positivity that enables you to see beyond the day-to-day challenges and roadblocks, always moving forward. You must also be a master plate juggler, able to switch between thinking, genres and activities moment to moment. Most importantly, you must not be afraid to fail, and you must be comfortable living with risk and unknowns — a state of mind which is certainly not for everyone!” – Justine Smith, founder and CEO of Kids Go Co.

 

"Being an entrepreneur is about giving everything you have when the going gets tough and never giving up. If you truly love and believe in what you're doing, then you must hang in there. Entrepreneurship is not knowing everything about your business. You must humble yourself and not work from your ego. Always be willing to grow, change and learn." – Jennifer MacDonald and Hayley Carr, founders of Zipit Bedding

 

"Entrepreneurship is seeing an opportunity and gathering the resources to turn a possibility into a reality. It represents the freedom to envision something new and to make it happen. It includes risk, but it also includes the reward of creating a legacy. Anti-entrepreneurship is satisfaction with the status quo, layers of controls and rules that hamper forward movement, and fear of failure." – Maia Haag, co-founder and president of I See Me!

 

"When it comes to being a successful entrepreneur, I think one must possess grit. The stakes tend to be high, the bumps in the road frequent. Remaining focused, regardless of the obstacles, is paramount. That said, being an entrepreneur means being in full control of your destiny. If that's important to you, then all of the challenges associated with striking out on one's own are but a small price to pay.” – Mike Malone, founder of Livestock Framing

 

Thomas Prendergast
Founder CEO
Markethive Inc.

P.S.

Reid Hoffman Tells Charlie Rose: "Every Individual Is Now An Entrepreneur."

https://techcrunch.com/2009/03/05/read-hoffman-tells-charlie-rose-every-individual-is-now-an-entrepreneur/

Thomas Prendergast

Markethive’s Fully Automated Email Marketing

Markethive’s Fully Automated Email Marketing

I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.

 

Markethive History of Email:

In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.

But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.

While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.

With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.

The Path to the Inbox:

Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.

Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.

Measuring Inbox Placement:

There are many different ways to measure deliverability. In this report, we will focus on one important source:

Seed Data

Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).

How others measure utilizing spying techniques

Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.

This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!

Aweber even brags about this technique on their web sites.
https://blog.aweber.com/email-marketing/how-are-email-opens-tracked.htm

We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.

Platform:

Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.

We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.

Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).

In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.

The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.

I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.

Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.

Deliverability (IronPort) (Amazon Cloud)

Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.

First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.

This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.

This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.

Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.

Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for  superior solution.

We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.

We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.

The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.

Management

Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.

When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)

Campaigns

With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.

 Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.

Capture System

Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.

We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.

Conclusion

Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.

Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.

Recorded Workshop setting up a simple Autoresponder set:

Sincerely,

Thomas Prendergast
CEO Markethive, Inc.

Thomas Prendergast

New Markets merge into record shattering success for seasoned entrepreneur

video imageNew Markets merge into record shattering success for seasoned entrepreneur

When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.

I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.

10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.

Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.

This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.

However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of my Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary;

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.

Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.

I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!

With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.

If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:

Markethive:
http://markethive.com/marketing

Valentus:
http://www.ValentusTour.com/about

Entering a phone number will assure that I will call you to introduce myself and enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Thomas Prendergast
CEO Markethive, Inc.

 

 

 

Thomas Prendergast

The spy in your inbox

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: – 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.

But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

Thomas Prendergast