All posts by Thomas Prendergast

Top 10 Mobile Wallets in India

Top 10 Mobile Wallets in India

As shopping patterns continue to evolve, so does the Payment Platform And Payment Gateway Industry that propels the former. Mobile Point Of Sales Machines have of course existed for a long time. Mobile wallet is a new concept in India that has been surpassing credit card usage and is slowly beginning to replace the traditional payment methods.

A mobile wallet, in simple terms, is a virtual mobile-based wallet where one can store cash for making mobile, online or offline payments. There are various types of mobile wallets in India, such as open, semi-open, semi-closed and closed – depending on the type of usage and payments that can be made. Wallets are growing rapidly as they help in Increasing The Speed Of Transaction, Especially For Ecommerce Companies and all Ecommerce Marketplaces have integrated with such mobile wallets too.

Here are some of the top 10 mobile wallet companies in India and what they offer to their customers.

1. PayTM

PayTM is one of the largest mobile commerce platforms in India, offering its customers a digital wallet to store money and make quick payments.

Launched in 2010, PayTM works on a semi-closed model and has a mobile market, where a customer can load money and make payments to merchants who have operational tie-ups with the company. Apart from making e-commerce transactions, PayTM wallet can also be used to make bill payments, transfer money and avail services from merchants from travel, entertainment and retail industry.

Capitalizing on the scope and growth of India’s education market segment, they recently partnered with premium educational institutions in India to introduce cashless payments for fees, bills and other expenses.

Number of installs: 1,000,000+

2. Momoe

Momoe is a Bengaluru based mobile payments startup that focuses on changing how customers pay while eating out, travel and shop. Using the Momoe app, one can store their credit card details and make mobile payments at various restaurants, grocery stores, apparel, salons and other retail outlets.

The app’s initial foray was into restaurants which attracted many installs due to the ease of payment options. The users were able to see live tabs, split bills and pay directly, without having to wait for a physical bill to arrive. Even though its services are currently available only in Bangalore, due to the growing popularity of the app and investment funds they will soon be expanding their services to six new cities.

Number of installs: 100,000+

3. PayUMoney

PayUMoney, a Gurgaon-based company that provides online payment solutions launched its wallet service last year. This e-wallet by PayUMoney enables the user to store cash and pay for various services and transactions.

In order to differentiate themselves from other players, they provide a wide range of benefits that include one-touch check out and discounts / cashback offers on every transaction made. This e-wallet also provides instant refunds on order cancellations and buyer protect to ensure the right purchase and customer satisfaction.

Number of installs: 100,000+

4. Mobikwik

MobiKwik is an independent mobile payment network that supposedly connects 25 million users with 50,000 retailers and more. This mobile wallet lets its users add money using debit, credit card, net banking and even doorstep cash collection service, which can in turn be used to recharge, pay utility bills and shop at marketplaces.

Owing to the growing need for convenience, MobiKwik has also recently tied up with large and small time grocery, restaurants and other offline merchants.

Number of installs: 10,000,000+

5. Citrus

Citrus Pay is a popular e-wallet app for cash storage, payments and money transfers. Besides tying up with online service providers from varied sectors, they are now collaborating with Woohoo, a gifting and shopping portal to let its customers shop at more than 5000 offline stores listed with them.

Number of installs: 100,000+

6. State Bank Buddy

This mobile wallet application was launched by State Bank of India to let users transfer money to other users and bank accounts, pay bills, recharge, book for movies, hotels, shopping as well as travel.

This semi-closed prepaid wallet offers its services in 13 languages and is available for non-SBI customers as well. This app also allows its customers to set reminders for dues, money transfers and view the mini-statement for the transactions carried out.

Number of installs: 100,000+

7. Citi MasterPass

Citi Bank India and MasterCard recently launched ‘Citi MasterPass’, India’s first global digital wallet for faster and secure online shopping.

By using this, Citi Bank Debit And Credit Card Customers become the first in this country to be able to shop at more than 250,000 e-commerce merchants. It ensures faster checkout with a single click or touch and stores all your credit, debit, prepaid, loyalty cards and shipping details in one place.

8. ICICI Pockets

Pockets by ICICI is a digital bank that offers a mobile wallet for its customers. It provides the convenience of using any bank account in India to fund your mobile wallet and pay for transactions.

With Pockets, one can transfer money, recharge, book tickets, send gifts and split expenses with friends. This wallet uses a virtual VISA card that enables its users to transact on any website or mobile application in India and provides exclusive deals or packages from associated brands.

Number of installs: 1,000,000+

9. HDFC Chillr

Chillr is an instant money transfer app created by HDFC to simplify money transfer and payment process for its customers.

Using this mobile payment app, one can transfer money to anyone in their phone book, thereby cutting out on the hassles of adding a beneficiary. It is currently available only for HDFC Bank customers and can be used to send money, recharge, split bills, request funds or transfer and will soon be able to pay at online & offline stores.

Number of installs: 100,000+

10. LIME

Axis Bank, the third-largest private sector bank launched ‘LIME’, an application that offers a mobile wallet, payments, shopping and banking facilities.

This mobile wallet is available for both account & non-account holders and lets a user add money using his or her credit, debit and net banking details. One can also share the wallet with their loved ones or pool in funds into a shared wallet for a particular purpose (Example: Gifts, vacations, etc.)

Number of installs: 10,000+

Data on digital payments in India

And here are some interesting findings on digital payment adoption from the recent ACI Survey:

 

While these numbers indicate the growing need for secure, faster and efficient payment methods for online marketplace, efforts to make payments to individual or brick & mortar stores is also increasing. Start-ups and huge corporates are constantly on the lookout for customer-friendly technology, thereby giving more power to the customer.

Thus, the day you will walk around without a physical wallet and pay your local dhobi and kirana store uncle using a mobile wallet is not so far.

Thomas Prendergast
Markethive Inc.

Thomas Prendergast

What Are Cryptocurrency Debit Cards, Explained

What Are Cryptocurrency Debit Cards, Explained

1. What are cryptocurrency debit cards?

They are plastic cards, similar to your everyday bank card, but you can deposit cryptocurrencies on them.

Cryptocurrency debit cards are a relatively recent development in the Blockchain world. They were invented to solve the problem of using digital coins for day-to-day expenses. Obviously, you can’t just go to your nearest grocery store and pay for your shopping list with Bitcoins, not yet at least.

This is very inconvenient because it introduces an additional difficulty of searching for a place to exchange your cryptocurrencies to fiat money before you can actually start spending them. There have been several proposed ways to make cryptocurrency spending a more direct process and plastic cards are one of them.

2. What are the solutions for cryptocurrency spending?

The primary two are point-of-sale terminals and plastic cards.

Point-of-sale terminals are one of the proposed solutions. This is a piece of hardware installed at a shop, which interacts with a mobile wallet app on your phone and withdraws your cryptocurrency to make a purchase. However, they require a merchant to actively take interest in accepting digital currency payments and pay some money upfront for installing a terminal. As such, this approach is not easy to scale.

Plastic cards are a different, arguably better, solution. They take advantage of the existing Visa/MasterCard infrastructure – bank card terminals are already an available payment option in millions of shops around the world. Such cards don’t require the merchant to do anything. In fact, the cashier might not even know that you’re paying with a cryptocurrency because it’s seamlessly converted into the respective fiat currency by the card provider.

3. What types of cards are there?

Prepaid cards and debit cards, mainly.

The first option is a bit outdated by today’s standards. You pay a provider a certain amount of Bitcoins or some other cryptocurrency, and they send you a prepaid Visa/MasterCard with the equivalent amount of fiat money. After that, it works like any old debit card you can get at the nearest bank.

A more recent development is a debit card with an automated exchange system in the background. They allow you to deposit your cryptocurrency directly, via a web app. When the time of purchase comes, the card provider handles the process of converting your digital coins into the necessary fiat currency on the spot. From the merchant’s point of view, these are the same as prepaid or regular bank cards. However, they spare the user the need to exchange money – you simply deposit your Bitcoins or Ether and you’re good to go.

4. Where can I get one?

The providers of cryptocurrency debit cards are online companies with different backgrounds.

A simple online search will net you several key providers of cryptocurrency debit cards. By going to their websites, you will be able to order yourself one. This technology is on the verge of the digital and real world and is heavily regulated by governments worldwide.

Because of that, they almost always require you to undergo some sort of identity verification, submitting some sort of ID proof. Other than that, in addition to a small upfront payment, they are really easy to get.

5. If they’re so good, why aren’t they immensely popular?

It has more to do with the technology of cryptocurrency itself – confirmation times and transaction fees, in particular.

It’s true that the technology of cryptocurrency debit cards has been here for a while. You might be thinking: “if they make digital currencies so easy to spend and can be easily bought, why aren’t they much more popular?”

One of the primary, if not the main barriers to higher adoption is cryptocurrencies themselves. Bitcoin transactions have a 10 minute confirmation period on average. The fees are also significant, unlike in the old times, and are only getting higher. These two factors combined make Bitcoin payments barely suitable for small, everyday purchases – plastic card or not.

Some other currencies, such as Ethereum, have faster confirmation times and lower fees, but they’ve started getting popular quite recently. In fact, some of the cards were released before Ethereum entered the market.

6. Are there cards that support altcoins?

Yes, recently some cards have started appearing on the market and they allow you to deposit currencies other than Bitcoin.

TenX, for example, is a young project with an already working card that can be topped up with Ethereum and Dash, in addition to Bitcoin. Both these coins have much faster confirmation times and much lower transaction fees than BTC does.

In fact, TenX’s own technology COMIT (Cryptographically-secure Off-chain Multi-asset Instant Transaction) makes the system capable of accepting deposits in any cryptocurrency tokens that conform to a small number of requirements, such as having double-spend protection and multisig wallets.

With technologies like this, paying for a Big Mac at any McDonald’s using a cryptocurrency of your choice may actually be easier than you think:

Come to our daily live Webinars for more information.

Thomas Prendergast
Markethive Inc.

 

Thomas Prendergast

Be a Bitcoin Mining Millionaire

Bitcoin Mining Millions

How Bitcoin Mining Works

Where do bitcoins come from? With paper money, a government decides when to print and distribute money. Bitcoin doesn't have a central government.

With Bitcoin, miners use special software to solve math problems and are issued a certain number of bitcoins in exchange. This provides a smart way to issue the currency and also creates an incentive for more people to mine.

 

Bitcoin is Secure

Bitcoin miners help keep the Bitcoin network secure by approving transactions. Mining is an important and integral part of Bitcoin that ensures fairness while keeping the Bitcoin network stable, safe and secure.

Bitcoin mining is the process of adding transaction records to Bitcoin's public ledger of past transactions or blockchain. This ledger of past transactions is called the block chain as it is a chain of blocks. The block chain serves to confirm transactions to the rest of the network as having taken place.

Bitcoin nodes use the block chain to distinguish legitimate Bitcoin transactions from attempts to re-spend coins that have already been spent elsewhere.

What is Bitcoin Mining?

What is Proof of Work?

What is Mining Difficulty?

What is Bitcoin Cloud Mining?

What is the Blockchain?

Bitcoin mining is intentionally designed to be resource-intensive and difficult so that the number of blocks found each day by miners remains steady. Individual blocks must contain a proof of work to be considered valid. This proof of work is verified by other Bitcoin nodes each time they receive a block. Bitcoin uses the hashcash proof-of-work function.

The primary purpose of mining is to allow Bitcoin nodes to reach a secure, tamper-resistant consensus. Mining is also the mechanism used to introduce Bitcoins into the system: Miners are paid any transaction fees as well as a "subsidy" of newly created coins.

This both serves the purpose of disseminating new coins in a decentralized manner as well as motivating people to provide security for the system.

Bitcoin mining is so called because it resembles the mining of other commodities: it requires exertion and it slowly makes new currency available at a rate that resembles the rate at which commodities like gold are mined from the ground.

What is Proof of Work?

A proof of work is a piece of data which was difficult (costly, time-consuming) to produce so as to satisfy certain requirements. It must be trivial to check whether data satisfies said requirements.

Producing a proof of work can be a random process with low probability, so that a lot of trial and error is required on average before a valid proof of work is generated. Bitcoin uses the Hashcash proof of work.

What is Bitcoin Mining Difficulty?

The Computationally-Difficult Problem

Bitcoin mining a block is difficult because the SHA-256 hash of a block's header must be lower than or equal to the target in order for the block to be accepted by the network.

This problem can be simplified for explanation purposes: The hash of a block must start with a certain number of zeros. The probability of calculating a hash that starts with many zeros is very low, therefore many attempts must be made. In order to generate a new hash each round, a nonce is incremented. See Proof of work for more information.

The Bitcoin Network Difficulty Metric

The Bitcoin mining network difficulty is the measure of how difficult it is to find a new block compared to the easiest it can ever be. It is recalculated every 2016 blocks to a value such that the previous 2016 blocks would have been generated in exactly two weeks had everyone been mining at this difficulty. This will yield, on average, one block every ten minutes.

As more miners join, the rate of block creation will go up. As the rate of block generation goes up, the difficulty rises to compensate which will push the rate of block creation back down. Any blocks released by malicious miners that do not meet the required difficulty target will simply be rejected by everyone on the network and thus will be worthless.

The Block Reward

When a block is discovered, the discoverer may award themselves a certain number of bitcoins, which is agreed-upon by everyone in the network. Currently this bounty is 25 bitcoins; this value will halve every 210,000 blocks. See Controlled Currency Supply.

Additionally, the miner is awarded the fees paid by users sending transactions. The fee is an incentive for the miner to include the transaction in their block. In the future, as the number of new bitcoins miners are allowed to create in each block dwindles, the fees will make up a much more important percentage of mining income.

Originating content @

Find out more about this amazing revolution in our many live webinars. See our calendar and attend. Knowledge is power.

Published  by

Thomas Prendergast
CEO and Founder
Markethive Inc.

 

Thomas Prendergast

Bitcoin Myths Exposed! | Erik Voorhees and Stefan Molyneux

Bitcoin Myths Exposed! | Erik Voorhees and Stefan Molyneux

Bitcoin has several persistent myths about it that just refuse to die. Stefan Molyneux and Erik Voorhees dispel the myths and talk about the reality of the predominant cryptocurrency.

Erik Voorhees is the co-founder of Coinapult, worked as Director of Marketing at BitInstant, and was founder and partial owner of the Bitcoin gambling website SatoshiDice.

Thomas Prendergast

Last Stage of Bitcoin Bubble Yet to Occur, Says Economic Professor

Last Stage of Bitcoin Bubble Yet to Occur, Says Economic Professor

    

The professor explained that every bubble has the same attributes

According to Panos Mourdoukoutas, Professor and Chair of the Department of Economics at LIU Post in New York who is also contributing to several professional journals and magazines, such as Forbes and The New York Times, when the bitcoin bubble will burst, there will be a final stage, which he calls “mania”. The professor explained that every bubble has the same attributes, which is often confused with healthy bull markets. The pattern starts with investor hype over a popular topic. This theme can be an exotic product or an emerging industry, which promises a major change to the world while making the investors rich during the process, Mourdoukoutas wrote. Comparing the 12-month performance of Bitcoin Investment Trust Shares (GBTC) and SPDR Gold Shares (GLD), we will see a major difference. While GLD increased its value by 3.93 percent in one year, bitcoin surged by 390 percent in the same period of time.

According to the professor, accommodative central banks often finance the bubbles to grow bigger. In addition, market experts can also help prices double or triple by posting their predictions on social media creating buzz for the bubble. This phase of the bubble is called mania. Mourdoukoutas explained that, at this point, the theme reaches a cascade where no investor wants to be left behind. The burst of the bubble can be expected when the early investors have already cashed out, and there are no new investors joining the club, the professor said.

Mourdoukoutas stated that the current run up of bitcoin and other cryptocurrencies has mostly the same as a bubble. He described BTC as an exotic asset, which has great and unique advantages. One of the most important is the attribute of bitcoin, which makes it a better hedge against global uncertainties than conventional hedges, such as gold. In addition, the cryptocurrency is a convenient form of payment, which can be used globally, however, has a limited supply of 21 million, the professor explained. According to the economics professor, there is investor hype surrounding bitcoin. Many investors had become familiar with the cryptocurrency, who can use investment trusts, such as GBTC, to participate in the market holding a good position. In addition, there is an “ultra-low interest rate environment” associated with bitcoin, the professor states.

However, Mourdoukoutas explained that only one thing is missing from bitcoin’s transformation from bubble to mania: “a broad participation beyond the ‘pioneers’ and the ‘early adopters,’ to ‘early majority'”. That’s the point where the demand for bitcoin “reaches a cascade” and the mania starts. At this phase, according to the professor, the key majority of the investors rush to invest in the cryptocurrency for the “promise it holds, rather than the fundamentals it displays.” If investment promises are not met with the end of bubbles and manias, money will be lost faster than it was made, according to Mourdoukoutas.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.

Thomas Prendergast

How 2x9BitMax Works

How 2x9BitMax Works 

The 2x9BitMax global peer-to-peer donation network

is a way for you to help others like yourself, and in exchange they will help you. We are a community of people looking for financial backing in the projects that will fulfill us and bring more joy to the world. If you want to experience the success of turning your dreams into reality, then pay attention. We have a system that works for everyone. It's a 2x9BitMax.

Become an active member of our community

Start by signing up and getting your acccount set up. You'll need a bitcoin wallet in order to participate. You can get a free wallet at https://blockchain.info. Once you have your wallet input it into the form on the "Bitcoin Wallet" page. Next, you need to upgrade your account by providing a small donation to the person who referred you, or someone else they referred. Follow these simple steps:

  1. Click the upgrade button

  2. Get the wallet address and the amount for the donation.

  3. Go to your wallet website and send the amount of bitcoin to the wallet address from step 2.

  4. Get the transaction hash id from the site you sent the bitcoins.

  5. Copy and paste the transaction hash id into the payment verification form on the upgrade page from step 2.

  6. Enter the amount paid, and click submit.

That's it! You just made your first donation!

Your bitcoin donations are verified and confirmed automatically within minutes.

Now you can get referrals of your own and start receiving funds from them just like you just funded your upline. If we all work together we'll all succeed to the highest levels. Find your link on the "My Link" page. Share the banners with your referral link wherever you advertise. Tell your friends! This is an incredible opportunity.

The donation sharing network

When you join, you will get a sponsor. It may be the person who referred you, or it will be someone in their downline – someone else they referred or someone one of their referrals referred. So, you'll make your first donation to your sponsor. That allows you to get referrals and receive donations.

The first 2 people who you sponsor will donate the 1st Grade amount to you.

The 2 people they each sponsor (4 total) will each donate the 2nd Grade amount to you.

The next level down – level 3 – (8 total) will each donate the 3rd Grade amount to you.

Getting the hang of it? This goes on for 8 levels growing each time in total by a factor of 2.

Now, the people you sponsor on your 1st level will donate the 2nd Grade amount to your sponsor.

Then they will donate the 3rd Grade amount to your sponsor's sponsor (3 levels up).

And on up the line it goes to 9 levels.

 Donation Rules:

  1. You must maintain an active membership to receive donations.

  2. You must have made the grade donation within the specified period in order to receive that grade donation from others.

  3. If you do not have the required grade active then donations at that grade which are due to you will pass up to your sponsor or someone else in your upline who is eligible.

Spillover

You will be able to have a maximum of 2 active referrals on your 1st level. Those are called your front line, or direct referrals. You may refer many more people who sign up with your referral link. If you have no active referrals on your front line, then no members you refer will spillover because no one in your downline is eligible yet. So, you may see that you have many more than 2 referrals on your front line if none are active. 

Once the members in your front line make their first donations then they can have referrals placed under them. And once you have 2 active members on your front line the next ones who make a donation will spillover before doing so. They will be assigned to someone in your downline as their sponsor. The reset of your referrals will spillover when they register for an account.

Feel free to call me for any questions and/or guidance…
559-474-4614

 

Thomas Prendergast

Markets Analyst Pits Bitcoin and Ethereum With Peak Amazon’s 6000% Growth

Markets Analyst Pits
Bitcoin and Ethereum With
Peak Amazon’s 6000% Growth

 

    

Since Internet stocks, including Amazon.com Inc.

in the dot-com era, bitcoin and cryptocurrencies could be the most lucrative trading opportunities. Everyone knows that trading cryptocurrencies, including bitcoin, comes at a high risk for many reasons, such as volatility. However, it is a real opportunity for both traders and investors right now.However, investors should be careful when investing in bitcoin in the longer term. Since the birth of the cryptocurrency, bitcoin owners experienced great price drops, with some of them reaching 75 percent of previous peak values. Recently in June, bitcoin, along with the other cryptocurrencies, experienced a huge price fall of nearly 40 percent before bottoming out.

Looking behind all cryptocurrencies, both investors and traders should see the bigger picture since virtual currencies are the start of something grand. The reason for this is the blockchain technology behind all of the digital currencies. Since the super useful attribute of blockchain, which enables value transfer without middlemen, many companies, and financial institutes are planning to implement the new tech. According to Gordon Scott, contributor at Investopedia, who is also the Managing Director of the CMT program for the Market Technicians Association, the recent price surge of bitcoin’s price “is an indication that many more people are starting to believe these promises could actually be fulfilled.”

If bitcoin seems to be too fast for many, investors should look back to the dot-com crash in 2000, where many of the Internet stocks crashed, many were lowered in value but managed to recover, while some of the stocks rocketed to orbit and stayed there, such as Amazon and eBay.According to Scott, there is a worthwhile comparison between the prices of Amazon and bitcoin. Amazon, between the period of 1997 and 1999 increased its value by 6,000 percent. On the other hand, bitcoin’s price rose by 4,000 percent from 2009 to 2010 and further increased by 2800 percent from 2016 to 2017. Ethereum also experienced big price surges: the value of the cryptocurrency increased by 2,800 percent from 2016 to 2017.

At first, most of the people knew that Amazon had a great idea, however, no one could quantify the share value of the company accurately. Investors had to guess the value of the firm, which resulted in overestimating the possibilities for a time. The peak price from 1999 looks really cheap by comparison today. Surprisingly, bitcoin’s performance in the cryptocurrency’s first two years only achieved approximately two-thirds of Amazon’s price increase. The past two years in both bitcoin’s and Ethereum’s life came with the most dramatic price surges, however, it was not enough to reach Amazon’s meteoric rise.

Chuck Reynolds


Marketing Dept
Contributor
Please click either Link to Learn more about -Bitcoin.

Thomas Prendergast

South Korean Firm Pays $1 Million in Bitcoin Ransom to Regain Data

South Korean Firm Pays $1 Million in Bitcoin Ransom to Regain Data

    

A South Korean web hosting company is paying over USD $1 million

in bitcoin to extortionists to put an end to a ransomware crisis affecting nearly 3,500 customers. In what is seen as the biggest publicly-known payout to date, South Korean web hosting firm Nayana is paying out a total of 397.6 BTC (approx. $1.05 million at press time) to the attacker in order to recover the data of websites belonging to over 3,400 customers, most of whom are small business customers.

The ransomware, titled Erebus, infected a total of 153 Linux servers along with customers’ websites. According to Trend Micro, the ransomware strain is capable of infecting up to 433 file types including office documents, databases, archives and multimedia files. Closer analysis by researchers revealed the ransomware to be specifically coded toward targeting and encrypting web servers and their data. In a notice posted on June 12, Nayana revealed details of the original ransom note which demanded an unprecedented 550 bitcoins ($1.6 million at the time). “My boss tell me, your buy many machine, give you good price, 550 BTC. If you do not have enough money, you need make a loan,” wrote the extortionist in his original communication.

The demand and the ensuing threat read:

“You company have 40+ employees, every employees’s annual salary $30,000 all employees 30,000*40 = $1,200,000 all server 550BTC = $1,620,000   If you can’t pay that, you should go bankrupt. But you need to face your childs, wife, customers and employees. Also your will lost your reputation, business. You will get many more lawsuits.”  On June 14, Nayana posted an update, revealing CEO Hwang Chil-hong’s negotiations with the hackers. The executive revealed he was facing financial ruin and negotiated the ransom sum down to 397.6 BTC, to be paid in three installments. So far, two payments have been paid already.

Trend Micro researchers point to Nayana’s use of outdated systems – a 2008 Linux kernel, Apache and PHP versions from 2006 as factors behind the ransomware exploit. “It’s worth noting that this ransomware is limited in terms of coverage, and is, in fact, heavily concentrated in South Korea,” researchers wrote. Nayana’s most recent update from June 20 (Tuesday) reveals that a currently-running decryption program will take about 2-5 days to recover customer files, while some servers are expected to take over 10 days. The third payment is expected to be made today, Wednesday, upon receiving an additional decryption key.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Bitcoin.

Thomas Prendergast

The Fundamentals for a Successful Inbound-Marketing Strategy

The Fundamentals for a Successful Inbound-Marketing Strategy

    

An entrepreneur’s responsibilities reach far and wide. 

You wear a number of hats on a day-to-day basis, none more important than marketing. To succeed, you must learn the strategies and practices that work best in 2014. A deep understanding of inbound marketing best practices is vital to the growth and success of your business. No matter how busy you are, you simply can't ignore the importance of marketing your brand effectively. Take a look at the eight most important things every entrepreneur needs to know about inbound marketing.

The traditional marketing playbook is broken. 
Almost everyone – 91 percent, to be precise – has unsubscribed from email lists. Two-out-of-three people (68 percent) who record TV content do so to skip advertisements (Motorola, December 2012) and, according to DoubleClick, the average click-through rate on display ads is only 0.2 percent. According to Brian Halligan, the CEO of Hubspot and author of the book Inbound Marketing: Attract, Engage, and Delight Customers Online, the way modern consumers shop and make purchases has changed dramatically, and as such, businesses must adapt in order to survive.

In an interview, Halligan said, “The Internet has fundamentally changed how we live our lives, and as consumers, we now have more options than ever to tune out marketing that is annoying. Most entrepreneurs I know understand that based on their own experience, but when it comes to marketing their business, they default to the traditional marketing playbook because it's easy or because it's what everyone has always done for years. That's a huge mistake."

According to Halligan, you can no longer rent your way to consumer attention, you need to earn it. Instead of dreaming up new ways to interrupt your way into your prospects’ lives, invest in ways to engage them meaningfully with an inbound experience. “Dharmesh (Shah) and I wrote the inbound marketing book to give entrepreneurs actionable advice to attract, engage and delight their prospects, customers and leads,” Halligan explained. "Inbound marketing focuses on the width of your brain, not the width of your wallet, and entrepreneurs have more remarkable ideas than anyone I know."

Your content must be remarkable enough to break through the clutter. 
Think about how many channels you have on your television, and how many websites and social media channels compete for your attention each day. The same is true for your customers. It’s not enough to just produce content. Your content must educate, inspire or entertain your audience. Don’t talk about your brand non-stop or try to sell people too early or often in your content. Instead, try to spark interesting dialogue and discussion with your content. Doing so will pay off with attention and engagement.

Think of your website as a hub, not a megaphone.
Far too many businesses think about their websites as broadcast channels for addressing a large group of people. Your website functions best when its content and design are built with a human touch. Instead of writing copy to impress your competitors, create copy and experiences an individual customer will love. Don’t scream through a megaphone at your customers. Design the entire end-to-end experience with individual humans in mind. Conversation trumps a broadcast message every time. Design your web experience accordingly.

Inbound includes content and code.
 Many entrepreneurs mistake massive volumes of content for an inbound strategy, forgetting that shipping code is indispensable as well. Specifically, free tools are powerful in converting web traffic into highly engaged leads. For example, InsightSquared created Sales Funnel, a free tool that allows Salesforce users to quickly and efficiently diagnose their sales funnel. Leads that try Sales Funnel convert at a rate almost twenty times higher than leads that don’t. Free tools can transform your entire customer experience. Invest developer resources into your marketing efforts for the biggest impact possible.

Master the call to action. 
Think about how hard you work to get traffic to your site. Now think of what happens if a visitor comes to your site and doesn’t know where to go or what to do next once they visit. You’ve just wasted all of your hard efforts! Your call to action is a sign post showing your visitors where they should go next. If someone came to your blog first, you want to make it easy and seamless for them to subscribe to read similar articles. If a visitor comes from a co-marketing initiative with a partner, ensure the copy on the site is built specifically to appeal to someone who knows both your brands. Tailor the next step accordingly. It’s not enough to optimize your site for search. You have to optimize your site for action.

Get visual. 
The average attention span is just eight seconds, so even if you want to write a 10,000-word essay on your new product launch, chances are slim that your audience will get through it. Creating remarkable visual content is a great way to cut through content clutter and stand out from the pack. If you don’t have an army of designers at your disposal, use Canva or Visage to create simple and beautiful visuals, hire a young freelancer to pitch in or just put your iPhone to good use taking pictures of your space, your customers, your team and your product. When it comes to content, a photo (or video) really is worth 1,000 words.

Inbound delivers higher ROI for your business. 
In a 2013 survey, American inbound marketers spending more than $25,000 per year saved an average of 13 percent in overall cost per lead ($36 versus $41 with outbound). It’s far more expensive to continue pouring money into paid channels that don’t deliver returns than it is to invest in blogging and social media. Inbound marketing is good for your bottom line and your brand.

Hire wisely.
If you’re hiring an in-house marketer or an agency to help with your marketing efforts, you need a skill set that matches your strategy. Invest in people who are digitally savvy, highly analytical, have significant reach on the web and have experience creating remarkable content. Today’s marketing world requires companies to continually optimize. The team behind you must be well equipped, comfortable with the technology and have the tenacity to update your strategy and approach on a daily basis to meet your growth goals. Successful inbound marketing is a science that requires a specific expertise and plenty of experience. Even if marketing isn’t your cup of tea, it’s important that you know and understand the basics. If you keep these tips in mind, you can rest assured that your business is practicing the latest and greatest inbound marketing techniques, and maximizing its growth potential.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Inbound Marketing.

Thomas Prendergast

Blockchain Comes to East London With Colu Local Currency Launch

    

A new cryptocurrency is coming to east London.

Launched by Israel-based blockchain startup Colu, the 'Local Pound, East London' currency is now available for area consumers and small businesses who want to boost the local economy. The digital currency is tied one-to-one to the national currency, the British pound, and can be bought with cards and bank accounts. According to Colu co-founder and vice president, Mark Smargon, Colu's currencies are an attempt to combat the threat of retail chains in cities and neighborhoods, while the accompanying app is meant to help businesses manage their transactions and help locals discover merchants in their area. In this context, the startup's local digital currencies are trying to remove technical barriers for local businesses when it comes to paperless transactions.

Smargon told CoinDesk:

"The local businesses are not really interacting with blockchain knowingly. The idea of selling blockchain to consumers and small businesses is not something we are doing."

The company has launched services in Liverpool and Tel Aviv, where it also has its operations. The Liverpool currency, which went live in late 2016, has around 16,000 users and merchants on the network.

Future ambitions

Going forward, Colu plans to build out more features as the communities around the local currencies grow. "We started on a very small scale, on a neighborhood scale, and right now we're working on a city scale," said Smargon. "We merged all of our communities in Tel Aviv into one big Tel Aviv coin." One possible feature in the pipeline is allowing Colu local currencies to be interchangeable with more widely known cryptocurrencies, such as bitcoin and ether. Though, Smargon said this could be some way off. "Right now, we're not focusing on opening new economies but building the retention," he said, adding that its various currencies have about 50,000 users and carried out $1m worth of transactions. The company is now in the process of applying for an e-money license in the UK to bolster its digital currency development.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Bitcoin.

Thomas Prendergast