Industries That Blockchain Will Radically Transform the Internet of Things

Industries That Blockchain Will Radically Transform Internet of Things

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Internet of Things

Along with blockchain and artificial intelligence,

the Internet of Things is another technological development that is up and coming, with radically transformative effects. Essentially an internet connecting all devices, we are soon to live in a world where our smartphones can “talk” to our fridges and cars. Naturally, such a system is fraught with potential security and transactional problems. The amount of processing that will take place is also unprecedented. Yet again, the brilliance of blockchain technology can answer these problems.

With no central system necessary, blockchain would make this heavy processing much easier to handle while also securing data in an encrypted format. Tokenized mechanisms can monetize transactions between different devices and seamlessly integrate different services. Waltonchain and IOTA (which utilizes Directed Acyclic Graphs, not blockchain) are two of the big names in this niche. Combining RFID technology with blockchain and the Internet of Things to form what they call the “Value Internet of Things”, Waltonchain believes that a new business system will evolve where logistics, manufacturing, retail and infrastructure can share data securely. Because of RFID technology, the system will also feature product traceability and asset ownership.

IOTA is shaping up to be a practical, feasible way for machines to communicate with each other. The best way to describe the project is through a potential scenario: imagine driving a car registered on the IOTA network through a toll booth. As you pass through the toll, the car communicates with the toll and automatically makes the transfer. We live in a world that is increasingly dependent on machines, so you can imagine the potential of a system that automatically executes those dependencies. Hurify is another project in the IoT space that aims to accelerate the growth of the industry. The platform allows developers to find IoT development jobs and improve their skill set more easily. Clients can find the right talent for their IoT projects and lower their overall costs. Samsung and IBM are also working together to this end, on a blockchain initiative called ADEPT.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Industries That Blockchain Will Radically Transform Government

Industries That Blockchain Will Radically Transform Government

25 Industries That Blockchain Will Radically Transform
The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Government

There is little need to make a case for the need

for decentralized systems in governance. In many parts of the world and, even in America which has long been held as the gold standard for democracy, voting power is manipulated and contorted to favor parties or even certain individuals. Nowhere is the principle of “one individual, one vote” more desired than in political voting systems, where the future of nations and the whole world is shaped.

Democracy Earth has created a peer-to-peer governance protocol for organizations. Budgeting takes place with bitcoins and smart contracts, and only you, the voter, have access to your voter information. Those in power will be held more accountable for their actions through the transparent nature of blockchain ledgers.

Horizon State is oriented towards actual voting for the purposes of governance. The platform allows for immediate recognition of votes at a fraction of the cost of traditional voting systems. The tokens of the platform are used as the ‘gas’ for voting and other services, which includes funding for campaigns.   

Boule is another voting platform that is similar to Democracy Earth and Horizon State in its basic purpose.

Chuck Reynolds


Marketing Dept
Contributor

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Thomas Prendergast

Tips for integrating humans and machines in predictive marketing

Tips for integrating humans and machines in predictive marketing

We live in a marketing world where content and data are king,

but with the data deluge facing us in the enterprise, how do you make sense of it all and access the insights that truly matter? There is a plethora of customer insights buried deep in your data just waiting to be uncovered by analysts and marketers. That data doesn’t only tell us stories about where those customers have been but helps us understand and predict what they’re likely to do next. The trick is accessing the insights in an efficient way and then making those insights actionable for your organization’s teams. However, humans alone can’t do all the heavy lifting. It takes people and machines working together. We need the machine’s analytics power to uncover customer insights and the human’s ingenuity to piece together those insights to make better decisions.

The power of the human brain is needed to take all the information, ask questions about it within the context of the business, and use it to create connections with our customers. As machines are getting smarter, we can make better predictive marketing decisions about audience, messaging, creative, media buying, optimization, and more. While data scientists will continue to use and advance the cognitive analytics capabilities of machines, they’ll continue to supplement the findings and decisions with human intelligence and other innately human abilities like storytelling, empathy, emotion, and creativity.

With predictive marketing, we function as the archaeologists of the data discoveries, interpreting the past and present. Predictive marketing combines artificial intelligence and machine learning technologies, analytics forecasting, segmentation, and automation, together with human creativity, reasoning, and decision-making. Here are some best practices for combining humans and machines to enable marketers to deliver the most personal, relevant experiences possible.

Align your business needs with your analytics

Ask yourself what you hope to achieve with the data and how you’ll define success. It’s critical to determine your objectives, goals, and strategies for your analytics and ensure they’re aligned with your enterprise strategy. If your goals aren’t aligned, you won’t drive change or improve your company’s bottom line.

Have an end goal in sight

If you can’t envision what you want to do with the insights gained from analytics, AI, and machine learning, you’re likely to fail. Using the data, set a clear path for how to use the information gathered to automate decision-making, engage with customers, or change some process or experience. Ensure you’re connecting the output of your machine learning model to the decision and execution points, such as the technology enabling you to target, personalize, test, optimize, and automate content.

Communicate your strategic direction

Get everyone on board, from your executives to your marketing team, so they can build tests to align with key metrics and act to reach business goals. Also, make sure that everyone is aligned when the data suggests a change in strategy.

Determine which analyses and decisions to automate

With predictive marketing, you can automate many processes, such as consolidating multiple data sources, personalizing content, segmenting audiences, and delivering content based on the data. When deciding what to automate, think of the machine as handling the smaller, more tedious tasks while you focus on the big strategic decisions and ways to optimize the experiences you’re delivering.

Establish a data democracy

Eliminate your organizational information silos, connect your data, and curate who can access the information. Customize data sharing so relevant people can access the insights they need to make more informed decisions. This enables everyone to respond to predictions and insights, and develop and adapt campaigns and experiences as needed. Whether it’s forecasting business outcomes, selling products, or creating content, today’s analytics tools are making it easier than ever for everyone to explore data and promptly act.

Encourage creativity and strategic thinking

At all levels of your organization, empower everyone to tell their data-driven stories. Given all the insights coming from big data, it’s easier than ever. Data has the power to spark new ideas and even drive revenue growth. When a company does predictive marketing right, data follows a journey from initial discovery to great customer experiences. With humans and machines working together, we bridge the gap between the massive amounts of data provided by machines and the uniquely human experience. Using both, marketers can tell more meaningful stories, create more personal experiences, and make deeper human connections.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Industries That Blockchain Will Radically Transform Supply Chain Management

Industries That Blockchain Will Radically Transform Supply Chain Management


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Supply Chain Management

The supply chain industry is one fraught with many challenges,

most of which are concerned with curtailing rising costs and efficiently supplying products to retailers and customers. It is valued in the hundreds of billion dollars worldwide and is set to grow as demand increases proportionally with spending power. However, the industry faces several intractable obstacles. Fuel costs are ever on the rise, which makes transportation an increasingly expensive activity. Overproduction of products wastes precious resources like water and electricity, as well as taking up space and eventually becoming harmful waste. It is an industry whose challenges affect our very planet.

Smart contracts offer a potential solution to this problem. Imagine if an industry as significant as the automobile industry utilized a system in which cars would be manufactured only when a fixed number of requests were received.  With smart contracts, it is possible for funds to be locked into a contract, whereupon manufacturers would begin production only after a certain number has been reached. It would eliminate the worry of overestimating demand and resource consumption, and could also eliminate middlemen by directly connecting consumers with  manufacturers.

VeChain and ShipChain are two blockchain projects that want to transform this industry. VeChain aims to establish a business ecosystem that is autonomous and self-circulating. The use of NFC chips to counter theft and fraud has been popular with markets like liquor and tobacco, and they have partnered with China’s National Research Consulting Center (NRCC) to this end. They also show interest in automobiles, retail, agriculture, logistics and food/drugs.

ShipChain is also striving for the same goals with its platform, with its solution of “track and trace” being implemented from end to end on shipping and logistics. This will let small carriers operate independently and shift reliance away from larger, better-financed shipping parties. ShipChain is also incentivizing operators by rewarding them for efficient transport routes and timely deliveries.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Industries That Blockchain Will Radically Transform Music

Industries That Blockchain Will Radically Transform Music


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Music

Like publishing which favors publishing companies, the music industry is also unfairly structured in favor of recording labels. Musicians have frequently derided streaming services, stating that they have siphoned a lot of earnings away from them. This is sadly true, but we have crossed the point of no return in this matter. Streaming is the way of the future but it behoves us to ensure artists earn their fair share of royalties.

Much of the earnings from music sales go to recording labels. Some musicians have therefore directly released their albums to fans. Thom Yorke and Nine Inch Nails have released their albums on P2P networks, and Bjork has even permitted fans to pay for her album Utopia with cryptocurrency. Additionally, an increasing number of artists are beginning to accept cryptocurrency in their online stores. Blockchain now allows fans to connect directly with artists in a manner that is efficient and secure. Two popular blockchain startups operating in this space are Mycelia and Ujo Music.

There are a number of ways in which Mycelia could benefit artists. Imogen Heap, who founded Mycelia, wrote in the Harvard Business Review that she believes blockchain can help license copyrighted music in an easy manner that suits both the requestor and the artist. A noteworthy element of Mycelia’s platform is the “creative passport”, which serves as a record of an artist, their works, tour dates – it is very social media-like, all but a necessity for artists today.

Ujo Music has also received the backing of Imogen Heap. With their “Creator’s Portal”, artists can publish, license and be compensated for their work through Ethereum. It will also make it easier for artists to be discovered and supported by the community. Voise, a platform that has a concentrated focus on streaming, operates with similar intentions.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

You need to become omnipresent and top of mind.


Online marketing has changed a lot over the last few years.

The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you to where you want to be, and your job as an entrepreneur is to keep up with this change. The leads you bring in and the customers you attract are the lifeblood of your business, and it's no longer enough to create a single marketing funnel and expect a return on your investment.

Today, your ability to create leads comes down to building trust and intimacy with those who need you the most, and to then convince them you're the most relevant choice. You need to become omnipresent and top of mind, and you can do this by paying close attention to these six digital marketing trends.

Relevancy wins the war.

It's no longer about collecting the most email addresses or leads. Those with the biggest lists used to dominate their niche, but this will not work in 2018 as people begin to crave greater intimacy and relevance. In 2018, relevancy will win the war. If you want to increase your profit this year, it isn't about creating more leads, it's about building greater intimacy and relevance with the leads you have — so you provide the right solution, to the right people, at the right time.

Attention is the new currency.

If you're not capturing (the right) attention in 2018, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing. Attention is getting more and more expensive as more businesses have easier access to it, meaning it's more important than ever to make the most of the attention you capture. People are so overwhelmed with messages that they're starved of significance. This is an opportunity for you, because as soon as you capture their attention, you capture their loyalty and wallet. It's no longer about spreading your marketing further and further for the sake of it. You have to spread it to the right people at the right time, and make the most of their attention the moment you capture it.

Be Tai Lopez (kind of).

Love or loathe him, Tai Lopez has mastered a specific skill: He appears to be everywhere. His ability to reach the masses is an incredible feat, and defines what it means to be omnipresent to your audience. It isn't about appearing everywhere to everyone, because this is both expensive and pointless. No, the point of becoming omnipresent is to appear in front of those leads most relevant to you, and who you are most relevant to in return. This combination of omnipresence and relevance leads you to be top of mind, which in turn ensures your audience knows, likes and trusts you.

One platform is not enough.

If you think dominating a single platform is enough, think again. Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading Entrepreneur.com. As such, the key to your success is to repurpose your content across multiple (relevant) platforms. In the past this was expensive and time-consuming, but these days it's easy to take a single video and repurpose it into a blog post, an in-depth article, a podcast episode and additional resources. In turn, you can repurpose this content into an email series, social media posts and micro videos.

Your marketing funnel has evolved.

You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already. You need to stand out; you need to turn your marketing funnel into an experience, and build real, significant trust. Scarcity and countdown timers no longer work. Instead, you need to feed your audience with relevant content at the right time, based on their current level of awareness and engagement. This is the only way to build their trust, and their trust is what you need if you're to make this year your best year yet.

Focus on the invisible ROI.

It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on brand awareness. It's not to say creating new leads isn't important, because it is. But, you must also nurture your audience, not simply sell to them. You need to become top of mind, and you don't do this by forcing one sales messages after another on them. It takes time to build their trust and become the "go-to" expert they need. If you only focus on lead generation, you'll continue to see your ad spend rise while your conversions go down.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Industries That Blockchain Will Radically Transform Healthcare

Industries That Blockchain Will
Radically Transform Healthcare


The term “cryptocurrency” is a misnomer. A common misconception,

held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Healthcare

Healthcare is a pillar of any national economy.

In America, it contributes to a fifth of the national economy, which amounts to roughly $3.8 trillion. Unfortunately, the industry is difficult to modernizeon a large scale and is hindered by obsolete processes, legacy data management systems and outdated infrastructure.

Patient data is a crucial part of the medical industry. Secure storage and data access, which could protect and make efficient diagnosis, is possible with blockchain. There are possibilities for the healthcare industry to partner with tangential services of other industries, such as insurance. ICON (ICX) is working on creating an ecosystem where this kind of inter-industry collaboration can exist. The existence of legacy systems is especially noticeable in developing nations, which are many steps behind their developed counterparts. Blockchain could quickly bring these nations up to speed , rapidly modernizing their healthcare services, which would better patient healthcare and generate revenue.

Patientory, which raised over $7 million in 3 days in their ICO, aims to improve the healthcare space by offering a secure space for stakeholders to store and manage data. Their target audience is patients, providers and healthcare organizations. Patients can easily access their data and hand it over to providers, who may not have a complete history of the patient’s health but will be able to view notes from previous providers and organizations. The organizations benefit from cheaper, secure and efficacious record storage.

DokChain aims to provide cheaper and more efficient solutions to patient data processing. They are operating on a slightly larger scale, developing a platform for a broader range of industries including insurance. Gem and Tierion are two other blockchain projects working in the healthcare space.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Industries That Blockchain Will Radically Transform Apartment Rentals/Real Estate

Industries That Blockchain Will
Radically Transform Apartment Rentals/Real Estate


The term “cryptocurrency” is a misnomer. A common misconception,

held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Apartment Rentals/Real Estate

Long-term rental is the norm for the younger generation

and it, in fact, may be the more prudent living option. The business of finding a house or apartment, interacting with landlords, handling security deposit and establishing ground rules is a painful one. Young working adults are in desperate need of a solution that makes housing arrangements simple and as efficient as possible, preferably without any third-party involvement. The young minds behind Rentberry, a blockchain-based renting solutions platform, have faced the problems themselves: outdated renting platforms, unrecoverable security deposit, bidding wars with other would be tenants and endless paperwork.

The Rentberry platform employs smart contracts to make finding and renting out a house seamless. Because it directly connects landlords with tenants, it removes brokers and their exorbitant fees from the rental equation. It is also easier for potential tenants and landlords to screen each other, make decisions, establish financial terms and offer payments, because of the auto-enforcing nature of smart contracts.

Like Rentberry, Atlant uses smart contracts to guarantee rental agreements so that neither parties can back out. However, Atlant turns its focus slightly more towards property purchasing. Sellers can list their property assets on the blockchain and, once verified, tokenizes the property value. It then takes the form of a Property Token Offering, where buyers can buy the property. The tokens of this particular purchase can be traded on a decentralized exchange. Beetoken is yet another project in the property space. They aim to establish a P2P network of hosts and guests – like Airbnb but on blockchain. Users are assured security through KYC processes. Services like Airbnb do face the problem of fake reviews and such an issue is remedied by blockchain’s immutability and trust.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

Digital Marketing Trends in 2018

Digital Marketing Trends in 2018

ipad tablet technology

Almost everyone will be affected by the digital marketing changes

happening in 2018. Businesses need to keep up with latest trends to be competitive. Online readers are already witnessing changes in the way information and ads are being delivered. Some of the current trends to pay attention to are the evolution of chatbots, how personal data is used and potentially misused, video on demand, and voice search that actually works well.

Specialized Marketing

Digital marketing tactics are getting more specialized and high-tech in 2018. Marketing used to be about serving ads in mainstream media. Now some of the marketing careers people pursue may include digital marketing manager, search engine optimization (SEO) specialist and social media manager. Marketing experts are training in fields that allow them to reach online audiences. Internet users don’t necessarily subscribe to newspapers and magazines; instead of using search and social media to be informed and entertained.

Chatbots Taking Over

The latest digital marketing trends in 2018 point to a scenario where brands are increasing rely on semi-intelligent chatbots for user engagement. Even though chatbots have been around for a long time, they have recently undergone some major changes in the form of artificial intelligence. Brands are working towards using bots in their marketing strategies, and in providing customer support. Their future is looking bright, with more firms incorporating them into their day-to-day operations.

EU Crackdown in Data Collection

The European Union is expected to get more serious about firms collecting customer information. The General Data Protection Regulation (GDPR) is expected to go into effect on May 25, 2018. Businesses should be preparing for this already. The GDPR primarily provides EU citizens with more control over their personal data. A company will now need to have explicit consent from a consumer before it can collect information.

This data can be anything from the consumer’s email address, location, to their name. Additionally, the company will also need to inform the consumer the kind of data they intend to collect, and how they will use it. If a company is found to be non-compliant, there are consequences. The business can be faced with an EU fine not exceeding 4 percent of its annual global turnover or be forced to pay up to 23 million US dollars.

Video On Demand, In Demand

For social media users and online readers, nothing is as captivating as good video content. Whether a company wants to market on Snapchat, Twitter, Instagram, Facebook, or YouTube, it seems like social video engagement stats will hit the roof this year. Videos can take on a broad variety of formats, from live streams to 360-degree videos. Videos give marketing teams flexibility and reach when doing a campaign. The vast majority of views happen on mobile devices. It’s anticipated that Facebook Watch could take over YouTube as the world’s largest video platform. According to Brendan Gahan from Mashable, this will happen because Facebook has a huge audience and is pushing the video format.

Foreseeing A Future in Voice Search

Many people are already familiar with the voice search concept, partly thanks to the introduction of Siri by Apple for its iPhone users. This concept is now a part of the future as far as digital marketing trends are concerned. Audiences are using voice search to make it easier to find things on the web. It’s expected that the voice search method will change the way communications, and data is processed. Digital marketers are starting to respond by creating content that’s optimized for voice queries. They are inserting natural sounding questions in online text, such as “What are the major digital marketing trends in 2018?” and providing clear answers.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

Thomas Prendergast

Industries That Blockchain Will Radically Transform Publishing

Industries That Blockchain Will Radically Transform Publishing

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at 25 industries that will be upended by its imminent commercial arrival.

Publishing

An example of a rather unexpected application of blockchain,

the publishing industry too can benefit from decentralization. Today’s publishing industry is largely in the control of a small group of publishers. It can be difficult for a yet unrecognized writer to break into the industry, and their success is dictated by the whims and fancies of these publishers. Digital publishing and the internet has made it easier for writers but even then, the scale and recognition of traditional publishing is still lacking.

A platform like Authorship is set to overturn the current system, where influence is in the hands of publishers, by using a tokenized system that recognizes the work of any writer. Publishers can choose to digitally publish writers and print their books, should they feel convinced of their quality and should demand exist. The token system ensures that writers get their fair share of pay. Writers can also write and publish without the assistance of publishers. Translators will also receive payment and approval from publishers if they choose to translate a work. The lesson here is, in whatever industry financial mechanisms favor one party over the other, blockchain can come in to equalize the system and ensure that everyone gets their fair cut.

Chuck Reynolds

Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Thomas Prendergast

The Artist that came out of the Winter